Welcome to the debut episode of The Wealth Catalyst with Richard Frierson. From platinum records to private boardrooms, Richard has lived multiple lives, but one truth has remained constant: your identity determines your destiny.

In this premiere, Rich opens the door to the missing conversation most high-performers never have — the one about who you must become before the strategy, the sales, or the scale ever works.

You’ll hear:

• Why every major breakthrough in wealth starts with an invisible shift.

• How Richard went from industry fame in music to building a movement that helps entrepreneurs rewire themselves from the inside out.

• What most success podcasts get completely wrong about execution.

• And the question every builder must ask: “Is the current version of me even eligible for the outcomes I say I want?”

If you've ever felt like you're doing the right things but not seeing the right results, this episode might hit uncomfortably close to home. But it will also unlock something powerful: the realization that your future isn’t waiting on more effort — it’s waiting on a new identity.

Whether you're scaling a business, pivoting your purpose, or rediscovering your voice — this first episode will remind you: Life doesn’t change when you get more money. It changes when you become someone who’s not afraid to multiply it.

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Welcome to The Wealth Catalyst.