Choosing a niche can set your agency apart, but how do you pick the right one? In this episode, Amanda and Kelsey unpack how to identify profitable, sustainable niche markets based on your interests, carrier appetite, geography, and competition. From leveraging past experience to using passion projects as growth engines, they share real-life examples and actionable tips to help you build credibility, generate referrals, and become a true expert in your space. Plus, learn how to test your niche strategy through marketing, landing pages, and content that converts.

Not all learning is created equal. In this episode, Amanda and Kelsey sit down with Christine Lee, Agency Growth Coach at Chicagoland SIA, to break down the difference between checking the CE box and making strategic professional development investments. From designations like CIC and SBCS to marketing training, video creation/editing, and social media strategy, this conversation dives into the educational paths that drive real agency growth. If you’ve ever wondered where to spend your time, energy, or budget when it comes to learning, this episode is your guide.

Even the best agencies face unhappy clients. The real test is how you handle them. In this episode, Amanda Yaniz and Kelsey Concklin Ramsey dive into the why behind client dissatisfaction, how to respond with empathy and professionalism, and the proactive habits that keep frustration at bay. You’ll learn communication strategies, and reputation management tip. Whether you’re a solo agent or part of a large team, this conversation will help you turn friction into loyalty.