• 13. Part 2: The Six Pillars of merging marketing strategy with soul
    32 分
  • 12. Part 1: The Six Pillars of merging marketing strategy with soul
    2025/05/06

    I'm sharing something that I've been refining for years working with thousands of entrepreneurs who care about more than just profit.

    Introducing: the Six Pillars that will allow you to feel like your marketing strategy isn't separate from the tenderest, truest heart and soul of your creative work. This isn't just a clever reframe of conventional ideas. It's a completely different way of thinking that looks at marketing as a vehicle of service.

    Listen to hear more about:

    • Why the most effective strategy emerges from your spirit, heart, and devotion — not in spite of it
    • How these six pillars dissolve the false boundary between strategy and service, showing that intentional pathways in your business aren't manipulative but can be profound acts of care
    • Why the choices that feel most authentic to you are actually the best strategic choices you can make
    • A sustainable approach to growing your work without compromising your values or mission

    In this first episode of a two-part series, I'm diving deep into the first three pillars. Check the next episode for part two, where I will explain the last three pillars.


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    35 分
  • Pricing strategies that actually work
    2025/04/29

    If setting prices for your creative work makes you feel unsure, anxious, or like you're constantly second-guessing yourself — you're not alone. And if you've ever found yourself bouncing between prices, feeling resentful of clients, or apologizing for your rates... this episode is for you.

    Listen to hear more about:

    • Why "charge what you're worth" is flawed advice (and what to consider instead)
    • The pricing sweet spot: finding the balance between your "drama number" and your "resentment number"
    • Why no price point is inherently "cheap" or "expensive"
    • How to commit to your pricing decisions with confidence

    You'll walk away with a whole new relationship to pricing — not as a reflection of your worth, but as a strategic decision that allows both you and your clients to thrive.

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    27 分
  • My thoughts on using AI for marketing
    2025/04/29

    Let's talk about the elephant in the room: AI and marketing.

    I'm not anti-AI. But when you're letting AI drive your creative direction instead of supporting it, your audience can sense it — even if they don't know how to explain it. And it's costing you more than you think.

    Listen to hear more about:

    • What happens when you let the brilliant chaos of your humanity take a backseat to "optimization"
    • How marketing built on genuine human connection creates a totally different resonance
    • The reasons why relying on AI makes for ineffective marketing — and it's NOT just because it makes you look and sound the same as everyone else
    • How to enjoy the benefits of this technology without compromising all that makes your business YOU

    If you've ever felt like something is "off" in your AI-assisted marketing but you couldn't name it, this might be what you've been feeling all along.

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    23 分
  • How to get testimonials that don't suck
    2025/04/26

    If asking for testimonials makes you feel awkward, self-conscious, or like you’re begging for praise — you’re not alone. And if you’ve ever sat on a pile of glowing testimonials that you don’t quite know how to share… this episode is for you.

    Listen to hear more about:

    • Why you don’t actually need testimonials to validate your work (and why people still buy without them)
    • The real purpose of testimonials (it's not what you think)
    • How to ask for testimonials in a way that’s easeful, respectful, and gets powerful responses
    • A step-by-step guide to collecting, editing, and sharing testimonials that feel true and aligned

    You’ll walk away with a whole new relationship to testimonials — not as proof of your worth, but as part of how you serve.

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    23 分
  • 11. Incongruence Part 2: The third way between strategy and soul
    2025/04/22

    In this episode, I’m sharing the second part of my series on incongruence in marketing — why it happens, how it became the norm, and how to build a business that works AND actually feels good to run.

    Listen to hear more about:

    • Why modern marketing is built on insecurity — and how we got here
    • How to spot incongruence in your own business without shame or blame
    • What I call “the third way”: a path that’s both soulful and skillful
    • Four key elements of aligned business: self-knowledge, craft, feedback, and real timelines
    • What to do when things aren’t working — even when you’re doing everything “right”

    This episode will help you stay grounded, skillful, and true to yourself — even when results are slow, and the noise of the industry gets loud.

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    21 分
  • 10. Incongruence, Part 1: The cost of misalignment
    2025/04/18

    I'm diving into one of the most overlooked but critical issues in online business: incongruence.

    This is something few people name, but almost everyone feels. When what you're saying on the outside doesn't match what you're feeling on the inside, your audience can sense it — even if they don’t know how to explain it. And it’s costing you more than you think.

    Listen to hear more about:

    • The three stages of incongruence that show up at every level of business — from early growth to long-term success
    • Why your audience picks up on energy that doesn’t match your words — and how that creates resistance and disconnection
    • How unconscious fears around worth and validation get wrapped up in your marketing — and what that does to your message
    • A more grounded, whole, and sustainable way to market — one that builds trust, connection, and real momentum

    This conversation is deep, and it matters. If you've ever felt like something is “off” in your business but you couldn’t name it, this might be what you've been feeling all along.

    This is the first in a two-part series on incongruence, and be sure to tune in next week for Part 2.

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    31 分
  • 9. My thoughts on intellectual theft
    2025/04/15

    Let's about what to do when people copy your work — ouch!

    Even though it's not fun when it happens, it's still possible to protect your energy, stay focused on your creativity, and keep growing your business without getting stuck in bitterness or overvigilance.

    Listen to hear more about:

    • Why your best ideas will get copied — and why that’s not the end of the world
    • How to stay grounded and creative without policing or obsessing over idea theft
    • Three mindset shifts that help you stay focused on your growth and integrity
    • A new way to think about intellectual work — less like “property,” more like shared lineage

    I'll help you to reclaim your power, tend to your creative brilliance, and build something no one can steal — because it lives in how you show up, not just what you say.

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    22 分