Glass is one of the least forgiving products to sell online: it’s fragile, often heavy and not particularly expensive per piece. On top of that comes the question of who actually decides where your glasses show up online, at what price and next to which lookalike. Valerie and Ingrid discuss this with Bettina Proft. She heads e-commerce at Stölzle Lausitz, a glassmaker since 1889, and after years in the French e-commerce scene, she is bringing a B2B brand to private customers.

• How Stölzle manages its brand when retailers set the prices and its glasses end up on more than 100 marketplaces
• Why lookalikes are a bigger problem than counterfeits
• Glass breakage, infrequent repeat purchases and logistics being rebuilt for D2C
• How to bring e-commerce into a traditional company with a small team – and what AI assistants change about it

For everyone bringing a long-established brand to marketplaces and wanting to stay in charge of it there.

Note from the sponsor Allegro:

Planning your expansion across Europe? Then it’s worth looking east as well. Allegro is the leading marketplace in Poland and now also operates in Czechia, Slovakia and Hungary, with around 21 million active buyers in total. For 2026, Allegro expects its international business to grow by 65 to 75 percent.

In our marketplace portrait, we show which sellers the move pays off for, how shipping with Smart! and One Fulfillment works and which onboarding programmes are available.

👉 Read the full Allegro portrait: https://marketplace-universe.com/marketplace-portrait-allegro/

For brands that want to dig deeper, we’re hosting the webinar “How Brands Grow on Allegro” on November 18.

👉 Register for the webinar – and watch the recording later: https://zoom.us/webinar/register/WN_0glR_zzBQ8mELj9swRFtNA#/registration

When people talk about Turkey and Europe, they usually mean exports to Europe. Yaman Alpata of MegaMerchant sees business increasingly flowing the other way as well. He knows the market from his time at Trendyol, Hepsiburada and AliExpress, and today as a seller. With Ingrid, he discusses why Turkey is becoming attractive for European brands right now – and what they need to prepare for.

In this episode:

• Market size, growth and a young, mobile customer base: why Turkish e-commerce is structurally interesting
• The lira’s real-terms strength: a tailwind for imports – and how long it is likely to last politically
• Campaigns, brand awareness, “Made in Europe” and low return rates: how Turkish shoppers buy
• Trendyol, Hepsiburada, Amazon – and entering the market via a local partner

For anyone looking for a new sales market for their brand on Europe’s doorstep.

Medisana sells on around 30 marketplaces across Europe. In Benelux, however, the brand first had to learn how high Dutch customers' expectations for delivery times really are. Ingrid and Valerie talk with Martijn Paas, who knows Medisana's marketplace business inside out from his time in the Benelux team, and Patricia Lay, who helps international sellers get started on bol.

In this episode:

• Why moving the top sellers to bol's logistics service increased turnover fivefold, according to Martijn
• How Medisana found the right logistics provider after a partner went bankrupt
• How the vendor and seller businesses run in parallel – and why your own resellers can turn into competitors
• What customers in Benelux expect beyond fast delivery
• Why you should realistically expect at least a year before seeing success

This episode is for every brand looking to enter Benelux via bol.

Note from the sponsor TikTok Shop:

Thinking about joining TikTok Shop but not sure where to start? Unlike many traditional marketplaces, TikTok Shop's account management team is genuinely easy to reach directly – so don't hesitate to ask them questions. If you'd rather read up first, the free TikTok Shop Seller Academy covers exactly what sellers ask most: how to register, what your first 30 days should look like, what to sell, and how to run your first live session without panicking. It also includes a Growth Center with seller missions, guidance on affiliate marketing, and practical tips on avoiding stockouts once orders pick up. Get started with TikTok Shop here: TikTok Shop Academy and Contact to the Business Development.