Medisana sells on around 30 marketplaces across Europe. In Benelux, however, the brand first had to learn how high Dutch customers' expectations for delivery times really are. Ingrid and Valerie talk with Martijn Paas, who knows Medisana's marketplace business inside out from his time in the Benelux team, and Patricia Lay, who helps international sellers get started on bol.

In this episode:

• Why moving the top sellers to bol's logistics service increased turnover fivefold, according to Martijn
• How Medisana found the right logistics provider after a partner went bankrupt
• How the vendor and seller businesses run in parallel – and why your own resellers can turn into competitors
• What customers in Benelux expect beyond fast delivery
• Why you should realistically expect at least a year before seeing success

This episode is for every brand looking to enter Benelux via bol.

Note from the sponsor TikTok Shop:

Thinking about joining TikTok Shop but not sure where to start? Unlike many traditional marketplaces, TikTok Shop's account management team is genuinely easy to reach directly – so don't hesitate to ask them questions. If you'd rather read up first, the free TikTok Shop Seller Academy covers exactly what sellers ask most: how to register, what your first 30 days should look like, what to sell, and how to run your first live session without panicking. It also includes a Growth Center with seller missions, guidance on affiliate marketing, and practical tips on avoiding stockouts once orders pick up. Get started with TikTok Shop here: TikTok Shop Academy and Contact to the Business Development.