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In this episode, Nick shares a new approach he has been testing in his Facebook ad campaigns over the past two months. He breaks down how he is combining different creative concepts with multiple variations to give Meta more creative diversity to work with. Using real campaign results, Nick explains why not every individual ad needs to be a winner, how different creatives can play different roles throughout the customer journey and why advertisers should focus on the overall performance of the campaign rather than judging every ad in isolation. If you’re looking to improve your Meta ads without constantly reinventing your entire creative strategy, this episode offers a practical way to think about creative testing and scaling.

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In this episode of Let’s Run Facebook Ads, Nick explores a useful way to check the trust level of your Meta ad account using a handy Chrome extension. He explains how Facebook’s different trust tiers can affect spending limits, ad reviews and the way your ads are processed, as well as why maintaining a strong account history and following Meta’s advertising policies can help you progress towards a higher trust level. Nick also shares what he discovered when checking his own and client accounts and why understanding your account’s trust level could be valuable when scaling Facebook Ads and avoiding unnecessary restrictions.

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In this episode, Nick shares the results of a real-world Facebook Ads experiment comparing landing pages and Meta lead forms. He breaks down how adding qualifying questions and conditional logic dramatically reduced the number of unqualified leads while increasing the quality of booked calls. Nick explains why paying more for a lead can actually be more profitable, how to identify whether your leads are worth pursuing, and why advertisers should focus on lead quality rather than simply chasing a low cost per lead.

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In this episode, Nick explains how to improve the quality of your Meta lead generation by moving beyond simply optimising for lead volume. He walks through Meta’s new qualified leads optimisation, showing how to use Lead Center to track prospects through your sales funnel, configure Events Manager and feed conversion data back into Meta so the algorithm finds higher-quality leads. The episode also covers best practices for setting up optimisation stages, why CRM and Conversions API integration matter and how these changes can help advertisers generate leads that are far more likely to convert into customers.

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YouTube video on this topic: https://youtu.be/Sdk3osR0WBk

In this episode, Nick explores what could be one of the most useful Meta Ads updates for smaller advertisers. Looking back at the evolution from Dynamic Creative to Flexible Creative, he explains why these features were so valuable for testing multiple headlines, primary texts and creatives on limited budgets and why their disappearance frustrated so many advertisers. Nick then reveals a new way to achieve similar results using Meta's latest ad creation workflow, showing how you can finally see which images and videos are driving performance through ad breakdowns. If you're running Facebook ads on a smaller budget and want a smarter way to test creatives without creating dozens of separate ads, this episode walks you through a simple strategy that could make your campaigns far more efficient.

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In this episode, Nick shares a simple but often-overlooked Meta Ads feature that can dramatically improve the quality of your leads. He explains how feeding lead quality signals back to Meta helps the platform optimise for qualified and converted leads instead of just generating more form submissions. Whether you're using Instant Forms, GoHighLevel or another CRM, Nick breaks down why this feedback loop matters, how to set it up and why it's becoming one of the most effective ways to improve Facebook ad performance and generate better results from your campaigns.

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In this episode, Nick explores why Facebook ad copy may be more important than ever in the age of AI-driven Meta advertising. He breaks down a growing theory that Meta is using the words, messaging, hooks and context within your ads to better understand who should see them, even without traditional keyword targeting. Using real-world examples from advertisers like Alex Hormozi, Nick discusses how small changes in copy can attract completely different audiences, influence the signals sent back to Meta and ultimately impact campaign performance. If you're running Facebook or Instagram ads, this episode will change the way you think about ad copy, audience matching, and creative strategy in 2026.

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In this episode, Nick Boddington tackles one of the biggest challenges facing Meta advertisers in the health sector: the Health Category restrictions that can block conversion data from being reported back to Ads Manager. Nick breaks down what the Health Category is, why Meta introduced these limitations and how they can severely impact campaign optimisation, lead generation and performance tracking. He also shares a practical solution that has helped multiple accounts restore conversion reporting using Hyros, explaining how advertisers can work around the issue and improve campaign performance. If you're running Facebook or Instagram ads for health, wellness, functional medicine, chiropractic or related businesses, this episode offers valuable insights into overcoming one of Meta's most frustrating advertising challenges.

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