In today's episode of Wake Up With AI, hosts Chris Carolan, Niko Lefakis, and George B. Thomas take listeners through an exciting exploration of the latest in AI technology, creativity tools, and coding solutions. From the highlights of Adobe Max’s newest innovations to discussions on how AI tools are transforming the creative and coding industries, this episode is a must-listen for marketers, developers, and anyone fascinated by the intersection of AI and everyday business tools.

Key Topics Covered:

🎨 Adobe Max 2024 Highlights: AI-Powered Design Evolution
Niko shares the latest updates from Adobe Max, showcasing new AI capabilities like merging images with perfect lighting, enhancing 2D animations to appear 3D, and automating social media asset resizing. These groundbreaking tools are revolutionizing how designers and marketers create content, making professional-grade editing more accessible than ever.

Quote: "If you’re an animator, you understand the challenge of drawing characters from different perspectives. Now, you can select a 2D image and, within seconds, shift it as if it were in 3D—all while retaining its original look." – Niko Lefakis

Reflective Question: How could AI-powered design tools like Adobe’s latest features streamline your creative process or improve your projects?

💡 AI as a Game-Changer in Creative Processes
George and Niko discuss the importance of embracing AI as a tool to amplify creativity, especially for those who may not have traditional design skills. They emphasize how AI reduces technical barriers, allowing creators to focus on storytelling, ideation, and the overall impact of their work.

Quote: “Our ability to create, regardless of your historical skillset, is becoming limitless. AI gives you the power to bring your vision to life faster and with more precision.” – George B. Thomas

Reflective Question: What creative project have you been holding back on that AI could help you bring to life faster?

💻 Skill of the Day: AI-Powered Coding Assistants
George introduces today's skill focused on AI-powered coding assistants like GitHub Copilot, Repl.it, Codium, and others. These tools streamline the coding process by auto-generating code snippets, debugging issues, and enhancing coding efficiency—all in real time. Developers can now focus on building features and optimizing performance instead of getting bogged down by technical hurdles.

Quote: “With AI coding assistants, you’re not coding solo anymore—you’ve got an always-on assistant, making your workflow faster, smarter, and less error-prone.” – George B. Thomas

Reflective Question: If you could speed up one aspect of your coding or development process with AI, what would it be?

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In this insightful episode of Wake Up With AI, Chris Carolan and George B. Thomas walk listeners through a hands-on journey of setting up a brand voice in HubSpot’s Social Media Agent. This episode focuses on how to strategically configure AI tools to enhance social media management while maintaining a brand’s unique voice and tone. They discuss the necessity of creating detailed brand guidelines, using external tools like ChatGPT to speed up setup, and emphasize the human-centric approach to integrating AI into workflows. A must-listen for marketers, HubSpot admins, and anyone curious about using AI to scale their brand messaging without sacrificing quality or authenticity.

Key Topics Covered:

🛠️ Why Strong Brand Voice Guidelines Matter in AI
George and Chris stress the importance of building a comprehensive brand voice and tone guide. They demonstrate how a structured document detailing relatable language, avoided terms, and consistent tone lays the foundation for setting up AI in a way that truly reflects the brand.

Quote:
“A brand voice guide isn’t just for AI. It’s your blueprint for showing up consistently and authentically—across the board.” – George B. Thomas

Reflective Question:
How clearly defined is your brand’s voice, and could it be enhanced to work better with AI tools?

📲 Using ChatGPT to Supercharge HubSpot Setup
George shares how he uses ChatGPT to streamline setup for HubSpot’s Social Media Agent, leveraging prompts to refine brand tone and create consistent messaging. They highlight how having a detailed setup outside HubSpot enhances the final results, making the setup faster and the results more reliable.

Quote:
“There’s an assistant that’s smarter and faster at typing than any of us—use it to save time and maintain quality.” – Chris Carolan

Reflective Question:
Where could AI be used to accelerate your setup processes in platforms like HubSpot?

🔍 Advanced Settings for Brand Voice Customization in HubSpot
Listeners get an inside look at HubSpot’s expanded customization options, including brand voice settings, inclusivity preferences, and channel-specific tones. George emphasizes the importance of tailoring the agent’s setup to reflect the brand’s goals and values.

Quote:
“If you don’t give your AI assistant clear brand guidelines, it’ll end up creating generic content that doesn’t resonate.” – George B. Thomas

Reflective Question:
Does your brand voice align with your mission and values across all communication channels?

🚀 Empowering (Not Replacing) Your Social Media Team with AI
Chris and George talk about how the HubSpot Social Media Agent can empower a team member to be more effective by providing social post ideas and templates. They clarify that AI tools are meant to assist rather than replace team members, stressing that AI can take over repetitive tasks, allowing human creativity to shine.

Quote:
“AI is not here to replace you. It’s here to empower you to do more, better, and faster.” – Chris Carolan

Reflective Question:
How could your team’s productivity improve with an AI assistant for repetitive tasks?

In today’s Wake Up With AI, hosts Chris Carillon, Niko Lofakas, and George B. Thomas explore the latest evolution in AI search capabilities with GPT Search and discuss how businesses can harness AI-powered data cleaning for stronger, more accurate insights. They touch on the importance of creating reliable, asynchronous data and how this shift can future-proof businesses in a world rapidly advancing with AI-driven efficiencies. Perfect for business owners, marketers, and tech enthusiasts looking to stay ahead, this episode offers practical steps and a forward-looking perspective on AI’s role in reshaping business processes.

Key Topics Covered:

🔍 GPT Search: AI-Powered Search with Credible Citations
Niko introduces the new GPT Search feature, which delivers search results with reliable sources and real-time citations, offering a new level of transparency. With AI-driven search now fully integrated, users can expect seamless, contextual results that help them make informed decisions faster. The hosts discuss how this tool is reshaping content creation, making it simpler for businesses and marketers to quickly generate researched and accurate content.

Quote: “Now, you have a real-time research assistant at your fingertips that can bring citations, organize information, and get your content 80% there in seconds.” – George B. Thomas

Reflective Question: What research could GPT Search help you streamline in your current projects?

📈 Asynchronous Communication and AI in Customer Service
Chris emphasizes that many businesses are still struggling to create asynchronous communication resources like knowledge bases and FAQs that AI tools rely on to provide effective support. He highlights how prioritizing data and content for self-service solutions allows AI to improve customer service interactions, empowering customers while reducing demand on live support.

Quote: “Without foundational content and data, AI can’t help you. Investing in asynchronous resources isn’t just smart; it’s necessary for leveraging AI’s full potential.” – Chris Carillon

Reflective Question: What gaps exist in your business’s knowledge base or customer support resources that AI could help bridge?

🌱 Data Cleanliness: AI’s Role in Streamlining Reliable Data
In the AI skill segment, George explains the significance of data cleanliness and how AI can play a pivotal role in automating the data-cleansing process. Messy data undermines strategic insights, but AI tools can automatically detect and correct errors, merge duplicates, and keep information up to date. Businesses, especially in eCommerce and customer service, benefit by saving time and reducing errors, leading to more reliable data-driven decisions.

Quote: “Think of your data as a garden; AI is the gardener on call, weeding, pruning, and keeping it all in check to ensure your business grows strong.” – George B. Thomas

Reflective Question: How much time could your team save if data cleanup was automated?

3 Big Takeaways from Today’s Episode:

GPT Search Brings Credibility to AI-Driven Content Creation:
With real-time citations and reliable sources, GPT Search enables marketers and content creators to build researched, high-quality content faster and more confidently.

Asynchronous Communication is Key to Effective AI Implementation:
Investing in knowledge bases and other asynchronous resources allows AI to serve customers better, saving time and enhancing overall experience.

AI-Powered Data Cleaning Ensures Accurate Insights:
Automated data-cleaning tools provide businesses with a continuous system for error-free data, reducing manual work and enhancing decision-making accuracy.

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