『Let’s Talk Rebranding: Nobody Cares as Much as You Do』のカバーアート

Let’s Talk Rebranding: Nobody Cares as Much as You Do

Let’s Talk Rebranding: Nobody Cares as Much as You Do

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 In this extra long episode, Zach Oshinbanjo, Sarah Schumacher, and Lee Zuvanich dive deep and get practical on the art and chaos of rebranding. How do you know it’s time to rebrand? Sarah reveals the emotional journey of evolving cyclone press into Tiny Thunder Studio, while Lee talks about pivoting his businesses into an AI startup. Whether you’re wondering what to do when someone trademarks 'your' name right out from under you or pondering the right level of investment for a startup brand (not $230,000), this episode provides actionable takeaways for founders. Timestamps: 00:00 Welcome to the Founder Problems Podcast 00:09 Meet the Hosts: Zachary, Sarah, and Lee 00:58 The Importance of Rebranding 01:31 Sarah's Rebranding Journey 03:27 Trademark Issues and Business Names 05:49 Lee's Perspective on Branding 14:29 Zachary's Rebranding Experience 23:23 Choosing the Right Designer 24:07 The Collaboration Process in Branding 28:01 Practical Tips for Effective Rebranding 37:03 Digital and Social Aspects of Rebranding 51:11 Implementing and Launching a New Brand 52:44 Innovative Business Card Ideas 52:56 Ensuring a Successful Launch 53:27 Energy and Branding 57:45 The Importance of Preparation 01:00:09 Personalized Outreach Strategies 01:05:56 Balancing Energy and Strategy 01:06:25 Rebranding Challenges and Strategies 01:07:46 Choosing a New Business Name 01:08:37 Finalizing the New Brand Name 01:32:43 Revisiting the Rebrand Discussion 01:33:13 Trademark Troubles and Business Names 01:34:31 Navigating Trademark Disputes 01:37:02 The Importance of Branding 01:40:58 Creating a Strong Brand Presence 01:41:39 Balancing Cost and Quality in Branding 23:33 The Collaboration Process in Branding 31:07 Practical Tips for Effective Branding 02:07:03 Choosing a Startup Name 02:07:53 Color Palettes and Logos 02:11:08 Rebranding Strategies 02:12:35 Navigating New Markets 40:25 The Importance of Preparation 02:16:05 Personal Touch in Branding 02:32:43 Balancing Energy and Preparation 01:06:25 Final Thoughts and Wrap-Up Mentioned In This Episode: USPTO Trademark SearchCommon Law TrademarkDribbble.comCoolors Color Palette Generator5 Principles of Logo Design Sarah's Rebrand Announcement (see, not stodgy at all!) Founder Problems is a podcast by and for real-world, fed-up founders. Three entrepreneurs in the messy middle share hot takes, actionable steps, and resources to navigate the challenges of running a business—no promises of 10x growth or swooning investors. Every founder’s journey is different, so take what works and make it your own. Learn more at founderproblems.com.
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