🎙 Episode 192: From Hidden to Heard – Tendai Rukarwa on Reclaiming Financial Confidence and Self-Worth
What happens when you're highly educated, professionally successful, yet quietly overwhelmed by money? For Tendai Rukarwa, an auditor and chartered accountant, her personal relationship with money lagged far behind her professional expertise—until she decided to confront it head on.
In this powerful episode of Let’s Talk Money and More, Lesley Thomas is joined by Tendai Rukarwa, who shares a raw and deeply relatable journey of realising that growing up doesn't automatically mean growing in financial maturity. From deferring financial responsibility to others, to learning the hard way how to budget, negotiate, and build self-trust—Tendai’s story is one of awakening, learning, and ultimately empowerment.
Together, they explore the emotional, cultural and psychological roots of money habits, the importance of financial visibility for women, and why learning to trust yourself with money is one of the greatest acts of self-leadership.
What You’ll Learn in This Episode:
✅ Why professional success doesn’t always translate into financial confidence
✅ How upbringing, culture, and gender roles shape our money mindset
✅ The cost of avoiding financial responsibility—and how to step into your power
✅ The difference between theoretical knowledge and real-world money application
✅ Why self-trust and grace are critical to building true financial independence
✅ How to move from scarcity to abundance, even without changing your income
✅ The “penguin mindset” and how it can help you manage emotional and financial discomfort
✅ Practical steps to begin transforming your money story at any age
🔹 Memorable Quotes from Tendai:
✨ “You can grow up, gain degrees, climb the career ladder—yet still have the money mindset of an 8-year-old.”
✨ “When you allow yourself to breathe, you make space for money to flow towards you.”
✨ “You don’t need to announce your struggles to the world—but you do need to be honest with yourself.”
✨ “The world is expansive. You have a place in it—and a place in its wealth.”
✨ “Sometimes, you’re the penguin overheating in the middle. You look fine to others, but inside, you’re struggling.”
💡 Connect with Tendai RukarwaTendai is an auditor, keynote speaker and advocate for financial education and resilience.
🔗 Connect on LinkedIn: Tendai Rukarwa
📱 Instagram: @tendairukarwa
📘 Facebook: https://www.facebook.com/share/19zkbhDpu7/
📢 Tune in now to hear how Tendai turned her quiet money struggles into a powerful story of confidence, purpose and joy.
Connect with Lesley Thomas
Download for FREE – The 2025 Money Mindset Playbook - https://lesleyathomas.kartra.com/page/2025-money-mindset-playbook
My website www.themoneyconfidenceacademy.com/
Follow me on Instagram www.instagram.com/iamlesley_thomas
Connect with me on LinkedIn www.linkedin.com/in/lesley-thomas
Book a Free 30 mins call with me - https://calendly.com/lesley-themoneyconfidenceacademy/30mins-121
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