If you're building a business right now, you need to hear this — because no one talks about what really happens when everything falls apart... and how you come back stronger.

What if losing $60K overnight was the greatest gift our business ever received?

In this raw, behind-the-scenes episode, I’m joined by my husband, father of our two daughters, and business partner, Adam Lopez Delon.

Together, we share the real story of how we faced our biggest setback—and used it to rebuild, pivot, and come back stronger than ever.

🎧 Here's what we cover:
00:00 The Reality Check: Building While Raising Babies

04:52 From Six Figures to Losing $60K Overnight

07:11 The Hard Lessons About Sales (That No One Talks About)

11:47 Attribution, Loyalty, and the Wake-Up Call

14:03 The Pivot: From Pain to Power

16:21 The Power of Hypothesis Testing

32:38 Mindset Shifts That Saved Us

41:56 Parenting Through Adversity

45:00 Lessons for Entrepreneurs: Pain, Relievers, and Quantifying Results
(The 3 biggest sales lessons you can apply to sell any offer.)

🎯 Want to learn the exact strategies that helped us rebuild?

If you’re ready to simplify your sales strategy, attract dream clients, and build a business that fits around your life—not the other way around—join my Free Masterclass!

You'll get 90 minutes packed with real frameworks and strategies we used to rebuild fast and scale stronger than ever.

👉 Save your spot here

Adversity isn’t the end — it’s the beginning of your breakthrough.
Keep building your legacy.
We believe in you. 💜

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
👉 https://www.youtube.com/@legacybuildingmamas/videos

You’re posting. You’re showing up. You’re sharing value…
But your audience isn’t converting—and you’re starting to wonder, “What am I missing?”

If that’s you, this episode will feel like a breath of fresh air.

In today’s episode, I’m walking you through the exact lead generation strategy I used to build two thriving businesses—without paid ads, without a big team, and without burning out.

We’ll cover:

00:00 Why traditional business strategies aren’t built for heart-led women—and what’s missing from most funnels.

02:27 The Power of Connection Over Hustle

04:51 Introducing the H.E.A.R.T.-Led Sales System: Human-first messaging, Engagement, Aligned content, Relationship-building, and Trust-based conversion.

05:45 Step 1: Ideal Customer Persona & Market Research (THE WHO)

09:42 Step 2: Video Confidence & Content with the S.P.E.A.K Framework™ (THE HOW)

14:25 Step 3: Community Building (THE WHERE)

21:28 Step 4: Email Marketing & Conversion (THE BRIDGE)

28:30 Bringing It All Together & Masterclass Invitation

This is the real, soul-aligned system I wish I had when I started—and the one that’s working right now for the incredible women inside my membership and programs.

💜 Masterclass Invitation:
If this episode resonates, then don’t miss my free LIVE masterclass:

Register here → 🖥️ The Lead Generation Funnel Strategy for Women in Business

📅 Date: Thursday, May 22nd, 2025

🕒 Time: 12:00 PM AEST (Replay Available)

📍 Location: LIVE on Zoom

You’ll walk away with:

• A 4-step roadmap to attract aligned clients with ease
• A downloadable workbook + funnel checklist
• Real-life examples of how to apply it to YOUR business

Whether you’re new or scaling, this is your reset button. It’s time to ditch the guesswork and build a strategy that finally feels like you.

✨ Episodes Mentioned:
🎧 [Episode 75] – How to Create a Lead Magnet That Grows Your Email List Fast

🎧 [Episode 84] – Email Marketing That Works: 30–50% Open Rates with Afia Abrar

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
👉 https://www.youtube.com/@legacybuildingmamas/videos

Have you ever said, “I’m not a writer… I don’t know what to say”? You’re not alone.

Today I’m excited to welcome Afia Abrar, someone who’s not just part of my team, but truly part of my mission. She’s a copywriter and messaging strategist who helps coaches and creatives turn their ideas and voice notes into content that sounds like you—and sells with heart.

When we first met inside the Legacy Building Mamas community, I’d been putting off email marketing for seven months. It felt scary and overwhelming—until Afia gently offered her help. Since then, we’ve hit 30–50% open rates and created content my audience truly connects with. She is the secret weapon behind many of the heartfelt, high-converting emails inside the Legacy Building Mamas brand.

In this episode, we’re chatting about:

• messaging that converts
• content that feels like you
• and building a business that honours your life and your legacy.

If email marketing has felt like a block—this is the episode you need.

Chapters:

00:00 The 7-month block I had around email marketing

03:14 Afia’s journey from college teacher to copywriter:

10:32 Her advice if you’re scared to start (or don’t trust anyone to write like you)

17:26 How we make our content sound like ME: You’ll hear the exact process that makes this partnership work.

21:48 How we consistently hit 40–50% open rates on our emails

25:28 Why AI can help—but you are the magic: Afia shares her take on ChatGPT, authenticity, and keeping your soul in your content.

31:23 Afia’s big dream: A beautiful reminder that the work we do goes far beyond business—it can create real change.

💌 Connect with Afia: She’s the real deal. If you’re looking for someone who can help you write like you, Afia’s your person.

📍 Find her on:

Facebook: Afia Abrar

LinkedIn: Afia Abrar

📬 Or reach out via email – afiazeeshan777@gmail.com

Whether you're stuck on email marketing, struggling to sound like yourself, or holding back from sharing your story online—this conversation will remind you of the power of your voice, and how to find the right support to help you use it with confidence.

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
👉 https://www.youtube.com/@legacybuildingmamas/videos