Have you ever heard that voice in your head whisper, “You’re not good enough” or “Who do you think you are to do this?”

That’s your inner critic — and in this episode, I’m getting real about where it comes from, how to spot it, and the 5 powerful steps I use to take back my power and show up with confidence that feels grounded, not forced.

I also share personal stories I’ve never told before — from almost not launching my podcast, to letting go of perfectionism as a mum, to coaching women who are doing brave, beautiful things despite fear.

If you’ve been holding back your voice, your offer, or your story… this one’s for you.

CHAPTERS:
00:00 Welcome & Real Talk on the Inner Critic

02:00 The neuroscience behind your inner critic — and why it’s not your fault.

04:45 How Motherhood Inspired a New Way to Work

07:10 Step 1: Understand Your Inner Critic

11:50 Step 2: Identify Where It Comes From

14:00 Perfectionism, Parenting & Hair Struggles

20:00 Step 3: Challenge the Critic

25:30 Real Coaching Example

28:10 Step 4: Build Confidence Through Self-Compassion

32:50 Step 5: Live with Confidence

39:50 Behind the Membership: HER Digital Freedom™

⏳ Join HER Digital Freedom™
Doors are open — and right now you can join for just $57 AUD/month before the price increases on June 12th.

✨ If you’re ready, join here:
👉 HER Digital Freedom

💬 Not sure if it’s the right fit?
DM me FREEDOM on Instagram or email me at evelyn@legacybuildingmamas.com to book a free discovery call.

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

Stay inspired and learn more about building your business:

🎥 Subscribe to My YouTube Channel:

👉 https://www.youtube.com/@legacybuildingmamas/videos

Join the Legacy Building Mamas FB Group:

👉 https://www.facebook.com/groups/legacybuildingmamas

What if hitting rock bottom was the moment you finally found clarity?
That’s what happened to Sophia Salmon — after a mental health crisis forced her to walk away from a high-level corporate career, she rebuilt her life and business from the ground up.

But this isn’t just a comeback story. It’s a call to every woman who’s ever thought:
✨ “I can’t do this anymore.”
✨ “Something has to change.”
✨ “There must be a better way to live and work.”

In this episode, Sophia shares the raw truth behind burnout, the toxic hustle culture in corporate life, and how she chose freedom, alignment, and mental sustainability instead.

If you’ve ever felt like you're suffocating in a life that looks successful on the outside but feels anything but — this conversation will land.

💔 Why This Episode Matters:

So many women leave corporate not because they’re not ambitious — but because the system wasn’t built with us in mind. From being sidelined after maternity leave, to navigating mental health alone, to constantly proving our worth… it’s exhausting.

Sophia’s story is one of reclaiming her voice, redefining her values, and saying: “There has to be another way.” And she’s built it.

⏱ Episode Chapters:
00:00How Sophia and I met, and why her story needed to be told.

03:00The moment everything changed: Sophia’s mental health turning point.

08:00 Using corporate experience to build a purpose-led business.

10:30Helping women see their worth and potential

13:00 The true ROI: Why confidence matters more than KPIs

18:00 Redefining your ideal client and giving yourself permission to pivot

22:00 Connection over perfection: How Sophia finds aligned clients

30:00 How she protects her energy, prioritizes recovery, and defines sustainable success

💜 Connect with Sophia:
📱 Instagram
💼 LinkedIn

She genuinely loves hearing from others navigating this journey — so feel free to reach out or send a message just to say thank you.

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

Stay inspired and learn more about building your business:

🎥 Subscribe to My YouTube Channel:

👉 https://www.youtube.com/@legacybuildingmamas/videos

Join the Legacy Building Mamas FB Group:

👉 https://www.facebook.com/groups/legacybuildingmamas

Feeling overwhelmed, exhausted, or unsure where you're headed? This meditation is for you—the busy mum who’s giving her all but craving space to reconnect, slow down, and visualise a life that feels more aligned and less rushed.

Whether you’re juggling motherhood, building a business, or simply feeling the pressure of always being “on,” this calming visualisation meditation will help you pause, breathe, and see the woman you’re becoming.

When I left my corporate job and started building my own path, I realised how powerful it is to stop and visualise the life I actually want—not the one others expect.

This practice of connecting with my calm, future self helped me stay grounded while growing two businesses during motherhood. I hope this meditation does the same for you: gives you clarity, confidence, and space to remember who you are.

✨ What You’ll Experience:

• A peaceful visualisation to help you reset and reimagine your future
• A guided journey to calm your nervous system and clear mental clutter
• Affirmations that ground self-trust, confidence, and self-worth
• A moment to reconnect with the version of you you’re growing into

Share Your Thoughts
I’d love to hear how this meditation resonates with you. Is this something you’d like more of in 2025? Connect with me on Instagram: https://www.instagram.com/legacy_building_mamas/

Your feedback means everything to me—it helps shape every piece of content I create.

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

Stay inspired and learn more about building your business:

🎥 Subscribe to My YouTube Channel:

👉 https://www.youtube.com/@legacybuildingmamas/videos

Join the Legacy Building Mamas FB Group:

👉 https://www.facebook.com/groups/legacybuildingmamas

Ever feel like you're doing everything right on social media — creating the content, following the strategy, posting consistently — but still not getting traction?

Let me tell you—storytelling might be the one strategy you’re missing that changes everything.

If you're feeling burnt out from content creation, hiding behind Canva posts and Reels, or just unsure how to talk about yourself without sounding salesy… this episode is for you.

Chapter Breakdown:

00:00 What I uncovered when I finally paused and reflected on what matters most.

02:30 Realisation: Nothing About This Was an Accident

04:30 Why Your Story Matters More Than Strategy

07:00 The Science of Storytelling + Trust

11:45 From Fear to Flow: Ditching the Script The mindset shift that changed everything in my content creation process.

18:45 Life by Design Is a Choice

23:00 How I Use Story Pillars to Make Content Easier

26:30 3 Types of Stories Every Business Owner Needs

28:00 Living Your Values Out Loud: What your content says about you — and how to make it truly reflect your brand.

41:30 Letting Go of Perfection: The New Way I Show Up: How I cut content time from 17 hours to 3 and started getting real DMs, not just likes.

✨ Join me for the free Lead Generation Funnel Strategy for Women in Business Masterclass:

🔗 How to Attract & Convert Dream Clients (Without Feeling Salesy)!

🎯 I’ll teach you how to use your story to attract the right audience and finally sell with connection (not burnout).

Or DM me the word “READY” on Instagram and I’ll personally send you the details about HER Digital Freedom — my membership for women ready to grow a values-led business without doing it alone.

Your story is your superpower.
Let’s get it out there.

Refer to Episode:

#83 Why I walked away from the 9 to 5 to build a Legacy

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

Stay inspired and learn more about building your business:

🎥 Subscribe to My YouTube Channel:

👉 https://www.youtube.com/@legacybuildingmamas/videos

Join the Legacy Building Mamas FB Group:

👉 https://www.facebook.com/groups/legacybuildingmamas

Are you introverted, camera-shy, or just struggling to show up online in a way that feels true to who you are?

In this episode, I’m joined by my dear friend and returning guest, Andreia Ferreira—a personal brand mentor and quiet confidence coach for introverted fempreneurs. Together, we dive deep into what it really means to show up with authenticity on camera (and in business), especially when you’re not the loudest voice in the room.

Andreia shares her powerful journey from anxiety and hiding to becoming a confident online presence—and how you can do the same, even if it doesn’t come naturally. We talk about everything from personal branding to feminine presence, cycles, boundaries, style, and the quiet power of consistency.

CHAPTERS:

00:00 Andreia and I reflect on our journey as online business friends and the power of global community.

06:00 Andreia’s Story: From Anxiety to Online Visibility

10:45 Why Personal Branding Is a Game-Changer

14:45 What “Showing Up” Really Means for Introverts

20:30 A powerful conversation about how understanding your menstrual cycle impacts productivity, creativity, and confidence on camera.

33:00 Style & Personal Image: How It Shapes Confidence on Video

45:00 Final Advice: For the Woman Still Hiding in the Background

If you’ve ever felt too quiet, too awkward, or too unsure to show up on camera—this episode will change how you see yourself and your voice.

📣 Andreia’s Quote of the Episode:
"Who isn’t seen isn’t remembered."

💬 Connect with Andreia:
Instagram: @showupwithandreia
YouTube: Show Up With Andreia
Facebook Community: Show Up – Introvert FemmePreneur Community

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

Stay inspired and learn more about building your business:

🎥 Subscribe to My YouTube Channel:

👉 https://www.youtube.com/@legacybuildingmamas/videos

Join the Legacy Building Mamas FB Group:

👉 https://www.facebook.com/groups/legacybuildingmamas

🚨 Hard truth: If you're shrinking to fit in, you are playing small.

And the longer you stay in rooms where you feel "too much" or "too ambitious," the more you betray your own dreams.

Success doesn’t belong to the lucky — it belongs to the brave ones who decide they are ready.

This episode will show you exactly why upgrading your circle, aligning your actions, and finally telling your real story will change your life (because it changed mine).

00:00 Stop Playing Small: Success starts the moment you decide to stop hiding.

02:30 Turning 40: Reflection, Friendships & Celebrating with Intention

07:50 You’re Allowed to Start Again (At Any Age)

11:30 Redefining Success on Your Terms: Time vs. Money vs. Freedom: What matters most and why redefining success is critical.

18:40 The Hard Truth About Outgrowing Friends.

23:30 Upgrade Your Circle → Upgrade Your Life

28:25 Success = Action + Alignment” You can’t mindset your way to success — action is required, even when it’s uncomfortable.

35:05 Storytelling & Sharing Your Truth (The Bridge to Connection)

If this episode hit home and you’re ready to step into your next version of success, don’t do it alone.

🎉 PLUS → Join my FREE masterclass: where I’ll show you how to share your story to attract dream clients and build a brand that feels aligned and authentic.

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

Stay inspired and learn more about building your business:

🎥 Subscribe to My YouTube Channel:

👉 https://www.youtube.com/@legacybuildingmamas/videos

Join the Legacy Building Mamas FB Group:

👉 https://www.facebook.com/groups/legacybuildingmamas

If you're building a business right now, you need to hear this — because no one talks about what really happens when everything falls apart... and how you come back stronger.

What if losing $60K overnight was the greatest gift our business ever received?

In this raw, behind-the-scenes episode, I’m joined by my husband, father of our two daughters, and business partner, Adam Lopez Delon.

Together, we share the real story of how we faced our biggest setback—and used it to rebuild, pivot, and come back stronger than ever.

🎧 Here's what we cover:
00:00 The Reality Check: Building While Raising Babies

04:52 From Six Figures to Losing $60K Overnight

07:11 The Hard Lessons About Sales (That No One Talks About)

11:47 Attribution, Loyalty, and the Wake-Up Call

14:03 The Pivot: From Pain to Power

16:21 The Power of Hypothesis Testing

32:38 Mindset Shifts That Saved Us

41:56 Parenting Through Adversity

45:00 Lessons for Entrepreneurs: Pain, Relievers, and Quantifying Results
(The 3 biggest sales lessons you can apply to sell any offer.)

🎯 Want to learn the exact strategies that helped us rebuild?

If you’re ready to simplify your sales strategy, attract dream clients, and build a business that fits around your life—not the other way around—join my Free Masterclass!

You'll get 90 minutes packed with real frameworks and strategies we used to rebuild fast and scale stronger than ever.

👉 Save your spot here

Adversity isn’t the end — it’s the beginning of your breakthrough.
Keep building your legacy.
We believe in you. 💜

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

Stay inspired and learn more about building your business:

🎥 Subscribe to My YouTube Channel:

👉 https://www.youtube.com/@legacybuildingmamas/videos

Join the Legacy Building Mamas FB Group:

👉 https://www.facebook.com/groups/legacybuildingmamas

You’re posting. You’re showing up. You’re sharing value…
But your audience isn’t converting—and you’re starting to wonder, “What am I missing?”

If that’s you, this episode will feel like a breath of fresh air.

In today’s episode, I’m walking you through the exact lead generation strategy I used to build two thriving businesses—without paid ads, without a big team, and without burning out.

We’ll cover:

00:00 Why traditional business strategies aren’t built for heart-led women—and what’s missing from most funnels.

02:27 The Power of Connection Over Hustle

04:51 Introducing the H.E.A.R.T.-Led Sales System: Human-first messaging, Engagement, Aligned content, Relationship-building, and Trust-based conversion.

05:45 Step 1: Ideal Customer Persona & Market Research (THE WHO)

09:42 Step 2: Video Confidence & Content with the S.P.E.A.K Framework™ (THE HOW)

14:25 Step 3: Community Building (THE WHERE)

21:28 Step 4: Email Marketing & Conversion (THE BRIDGE)

28:30 Bringing It All Together & Masterclass Invitation

This is the real, soul-aligned system I wish I had when I started—and the one that’s working right now for the incredible women inside my membership and programs.

💜 Masterclass Invitation:
If this episode resonates, then don’t miss my free LIVE masterclass:

Register here → 🖥️ The Lead Generation Funnel Strategy for Women in Business

📅 Date: Thursday, May 22nd, 2025

🕒 Time: 12:00 PM AEST (Replay Available)

📍 Location: LIVE on Zoom

You’ll walk away with:

• A 4-step roadmap to attract aligned clients with ease
• A downloadable workbook + funnel checklist
• Real-life examples of how to apply it to YOUR business

Whether you’re new or scaling, this is your reset button. It’s time to ditch the guesswork and build a strategy that finally feels like you.

✨ Episodes Mentioned:
🎧 [Episode 75] – How to Create a Lead Magnet That Grows Your Email List Fast

🎧 [Episode 84] – Email Marketing That Works: 30–50% Open Rates with Afia Abrar

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

Stay inspired and learn more about building your business:

🎥 Subscribe to My YouTube Channel:

👉 https://www.youtube.com/@legacybuildingmamas/videos

Join the Legacy Building Mamas FB Group:

👉 https://www.facebook.com/groups/legacybuildingmamas