After a month-long deep dive into the heart of Vietnam’s sports nutrition scene, Markus returns to the US with major updates on Lecka’s product evolution.

This episode breaks down the technical overhaul of the Gel 2.0 line, featuring a transition to tapioca syrup for a cleaner taste, an increased carbohydrate count, and a perfected 1:0.8 glucose-fructose ratio designed for elite endurance performance.

Markus also celebrates the official launch of the Lecka Ultra Gel in Vietnam—a 65g carbohydrate powerhouse in a multi-use spout pouch that is already disrupting the market.

Beyond product specs, we explore Lecka’s aggressive expansion across Asia and the US.

Learn how the brand is becoming the first "real food" nutrition option for the 10,000+ ultra-athletes in China and expanding its footprint into South Korea.

Markus also shares updates on US retail growth, including new partnerships with the prestigious San Francisco Running Company and Fleet Feet Menlo Park. Whether you are an ultra-runner looking for better gut health or an entrepreneur interested in "Farm to Fuel" logistics, this episode is packed with insights.

Learn more:

www.getlecka.com, www.getlecka.vn

Follow us:

www.instagram.com/leckanutrition

In this episode of Lecka Bites, Markus takes us to the heart of Lecka’s operations in Central Vietnam. From the ancient streets of Hoi An to the bustling beachfront of Da Nang, he shares an inside look at the brand’s latest product breakthroughs.

Get the first scoop on the newly finalized Ultra Gels—featuring a refreshing Passion Fruit Mango and a "real food" Banana Peanut Butter—and learn how the move to locally sourced tapioca syrup is revolutionizing the flavor profile of the Gel 2.0 lineup.

Beyond the lab, Markus dives into the vibrant local community, recounting 5:00 AM runs through misty ancient towns and the explosive growth of the Da Nang fitness scene.

He discusses Lecka's expanding footprint in luxury hotels like the Four Seasons and Hyatt, and the brand’s unique position as the only Vietnamese "real food" option on retail shelves. Whether you're an endurance athlete or interested in the business of sports nutrition, this episode is a deep dive into the passion and logistics behind powering the next generation of runners.

Find out more here:

www.getlecka.com

www.instagram.com/leckanutrition

Join Lecka founder Markus Gnirck as he returns to the brand’s roots in Vietnam during the Lunar New Year (Tet) to outline the next phase of the "real food" revolution. From the trails of Northern California to the streets of Manila, Lecka is proving that clean-label, gut-friendly nutrition is the future of endurance sports.

In This Episode:

Expansion in the USA: We’re welcoming Reno Running Company (NV) and Gold Country Run & Sport (CA) to the Lecka family. Find us near the iconic Western States finish line!

The Subscription Launch: Learn how to save 15-20% on your favorite energy gels—like Passion Fruit, Banana, and Kumquat—via our new subscription models on Amazon and the Lecka website.

Community First: A look at our recent Valentine’s Day Run with Heyday in the Philippines and why building offline connections is the heart of our mission.

Mission China 2026: Markus shares insights on his upcoming trip to Guangzhou and Shenzhen, challenging the "maltodextrin-heavy" market with 100% natural, real-food alternatives.

Hoi An Prototypes: A sneak peek into the factory in Central Vietnam where new product innovation happens.

00:00 – Introduction: Returning to Vietnam for Tet

00:31 – The Energy of Vietnam’s Business Landscape

01:12 – US Expansion: New Partners in Nevada & California

02:24 – Launching Lecka Subscriptions (Amazon & Web)

03:30 – Community Events: Valentine’s Day Run in the Philippines

05:11 – Upcoming: Product Innovation in Hoi An

06:43 – Future Strategy: Reshaping for 2026

06:24 – Exploring Real Food Opportunities in China

About Lecka:

Lecka is a nutrition brand born in Vietnam, dedicated to providing athletes with natural, gut-friendly energy that doesn't compromise on performance or the planet.

Shop Lecka & Subscribe: www.getlecka.com

Follow our Journey: www.instagram.com/leckanutrition

#LeckaBites #RealFood #EnduranceNutrition #UltraRunning #CleanLabel #VietnamStartup #EnergyGels #RunningCommunity #SustainableSports