TrailCon Surprises: Sold-Out Bars, Real Food Trends, and What's Next
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
TrailCon Surprises: Sold-Out Bars, Real Food Trends, and What's Next
-
ナレーター：
-
著者：
I just got back from two days at TrailCon in Tahoe, right before Western States — our first year having an actual booth there. I thought I'd sit down the next morning and tell you everything while it's still fresh.
The biggest surprise? Our energy bars sold out, and not to the crowd I expected. The Ultra Gel sold out too, which felt like real validation. I also picked up on something bigger happening in the industry — younger runners asking harder questions about what's actually in their fuel, and a real shift toward real food options.
I'll also get into where we're falling short on telling our farm-to-fuel story, what people asked us for that we don't currently make, and why I think word of mouth is doing more for this brand than any ad campaign could.
If you've ever wondered what it's actually like running a small nutrition brand's first conference booth, this one's for you.
Follow Lecka Bites for more from the ground, every week.