Does sales make your stomach twist?

Do you over-talk, undercharge, or walk away from discovery calls feeling like you fumbled it, even when you know you're great at what you do?

You’re not alone. And today’s episode will change the way you approach sales forever.

In this powerful installment of the Leading Her Way podcast, host Nikisha King shares how to build client trust before you ever get on a call, and how to confidently lead sales conversations without pressure, performance, or pitching.

You’ll learn:

• Why trust starts before the Zoom room opens
• How to set the tone and lead the conversation with calm clarity
• Three actionable ways to increase your booking rate (without changing your price!)
• What to say at the end of the call to avoid ghosting and get the yes—or the right no

Plus, Nikisha shares real client wins and the exact phrases that helped one business owner go from price-dropping mid-call to confidently closing three premium clients in just two weeks.

Ready to book clients who are aligned, excited, and already trusting you before the call begins?

🎧 Press play and reclaim your power on every call.

Support the show

Want to attract aligned clients with less hustle and more heart?
Follow @nkbizguru on Instagram and get access to Nikisha’s 5-Star SCALE™ Framework at her More Profit, Less Chaos masterclass.

In this raw and honest episode of Leading Her Way, host Nikisha King sits down with intimate portrait photographer Shannon Griffin to unpack the unseen emotional labor behind entrepreneurship, motherhood, and earning client trust.

What happens when your business slows down… and life demands more of you?

This conversation will reshape how you think about “showing up” in business.

Shannon reveals how her journey into motherhood and her struggles with postpartum anxiety transformed not only her personal identity, but the way she builds trust with clients. Her vulnerability online became a bridge to deeper client relationships and higher-value bookings.

You’ll learn:

• Why storytelling is the most underrated sales strategy.
• How to share openly without oversharing.
• How trust builds loyalty long before a client ever books.
• The mindset shift that helped Shannon charge more without guilt.
• How to stay grounded in seasons of life and business that don’t feel balanced.

Whether you're in a season of hustle or healing, this episode will help you embrace your truth, serve deeply, and build a brand that earns real loyalty, before the sale ever happens.

Support the show

Want to attract aligned clients with less hustle and more heart?
Follow @nkbizguru on Instagram and get access to Nikisha’s 5-Star SCALE™ Framework at her More Profit, Less Chaos masterclass.

In today’s episode of Leading Her Way, Nikisha is joined by Angie Lion from Black River Performance to explore how emotional intelligence transforms team dynamics, client experiences, and long-term business growth.

If you’re a creative entrepreneur, small business owner, or CEO trying to build a strong, connected team or gain the trust of potential clients, this conversation is your next step.

You’ll learn:

• What emotional intelligence (EQ) really is and why it’s different from IQ
• How to recognize when your team members are silently struggling
• How entrepreneurs often lose trust without realizing it—and how to rebuild it
• Why client trust starts long before the pitch
• How boundaries, feedback, and compassion shape high-performing cultures

Plus, Nikisha shares real scenarios from her business and coaching work, like managing grief in contractors and how to support your team while growing your empire.

Connect with Angie:

Website

Tune in and uncover the skills that make or break client and team relationships in every business.

Support the show

Want to attract aligned clients with less hustle and more heart?
Follow @nkbizguru on Instagram and get access to Nikisha’s 5-Star SCALE™ Framework at her More Profit, Less Chaos masterclass.