• Leadership Unscripted: Leading a Growth Agenda in a Divided World

  • 2023/01/30
  • 再生時間： 36 分
  • ポッドキャスト

Leadership Unscripted: Leading a Growth Agenda in a Divided World

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  • CEOs and business leaders are increasingly expected to take stands on a range of controversial and politically divisive issues, but leaders risk weakening rather than strengthening their corporate brands if they are not thoughtful in how they respond. Adam Goodman, a veteran media consultant, talks about how to manage this challenge with Darden Marketing Professor Kim Whitler.
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CEOs and business leaders are increasingly expected to take stands on a range of controversial and politically divisive issues, but leaders risk weakening rather than strengthening their corporate brands if they are not thoughtful in how they respond. Adam Goodman, a veteran media consultant, talks about how to manage this challenge with Darden Marketing Professor Kim Whitler.
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