Bonus Episode, Part 1: You See Sneakers. I See History.
Some of y’all are going to look at these advertisements and say, “It’s just shoes.” And that is exactly why we need to talk.
In Part 1 of this Leadership Lessons bonus series, Fredrick D. Lee II examines the controversial Converse advertisements that some viewers understood as creative fashion photography, while others immediately connected their visual composition to the history of lynching, racial terror and Ku Klux Klan imagery.
This episode is not an accusation that every person involved intended to create a racist advertisement. It is an examination of how meaning is created once an image enters the world and encounters people whose histories and experiences differ from those of its creators.
In this episode
Dr. Lee discusses:
- Why two people can examine the same advertisement and see something entirely different
- How history, identity and lived experience influence visual interpretation
- Why “I didn’t see it” does not disprove the harm someone else experienced
- The historical significance of public lynchings and racial-terror imagery
- Why some viewers associated the pointed white form in the advertisement with a Ku Klux Klan hood
- How the second Converse campaign involving shoes, a tree and a ladder intensified those associations
- The difference between what an organization intended and what its work communicated
- Why cultural awareness must be part of leadership, marketing and organizational decision-making
- The question global organizations should ask before releasing creative work: Who might experience this differently, and do they have enough authority to stop the launch?
A necessary point of historical accuracy
This episode does not claim that empty hanging shoes were a standardized historical symbol of lynching. The documented history does not establish that claim.
The concern comes from the combined composition of the advertisements: suspended footwear, trees, bodily positioning, a ladder and a sharply pointed white form. For some viewers, those elements activated a historical memory connected to racial violence.
Others did not make that connection at all.
Understanding that difference is central to this conversation.
The leadership lesson
Intent matters, but intent does not control impact.
When people tell an organization that its work evokes a painful history, leadership cannot end the conversation by explaining what the creative team meant. The responsibility is to listen, investigate how the decision was made and examine why the risk was not recognized before publication.
The issue is bigger than one advertisement. It is about whose knowledge is present, whose perspective is respected and who has the authority to say, “Stop. We need to look at this again.”
Reflection question
What did you see first when you looked at these advertisements?
Then ask yourself a second question: What history or experience may have shaped what you saw—or what you did not see?
Coming next
Part 2: Too Many Chances to Stop It
The next episode examines the approval process inside global organizations and the multiple points where culturally harmful creative work should be questioned, escalated or stopped.
Content warning
This episode discusses lynching, racial violence and the Ku Klux Klan. It includes authentic archival photographs, including graphic historical imagery.
Sources and historical material
- Adweek: “Converse Apologizes After Roiling Social Media With Ads That Evoke a Lynching”
- Library of Congress archival records documenting George Meadows, the crowd assembled for the lynching of Jesse Washington and a hooded Ku Klux Klan gathering
- Equal Justice Initiative, Lynching in America: Confronting the Legacy of Racial Terror
- National Museum of American History and National Museum of African American History and Culture collections documenting Ku Klux Klan hoods and regalia
Archival and campaign images are presented for historical education, criticism and commentary.
Hosted by Dr. Fredrick D. Lee II, Ed.D.
Leadership Lessons examines what organizational decisions reveal about leadership, power, accountability and impact.