Most law firms are built on a financial assumption that’s about to get stress-tested: charge premium rates, stack teams, and bill junior time for work that clients increasingly question. We sit down with Kevin Broyles, co-founder and managing partner of FisherBroyles, to unpack a different blueprint, one that’s been running for more than two decades and still looks ahead of the curve: the distributed law firm model.

Kevin shares the origin story behind launching a firm during the post-9/11 tech collapse, then walks through what “distributed” really means in practice. The firm keeps a strong technology backbone but drops the heaviest overhead drivers: big offices, bloated staffing, and a leverage model that pushes associate hours onto client invoices. Instead, the focus is on seasoned attorneys, transparent formula-based compensation, and a culture built around autonomy, entrepreneurship, and trust. We also talk about the real human cost of traditional systems, from “Sunday stomach” to burnout, and why treating lawyers like responsible adults can actually improve performance and client service.

Then we get into the next wave: AI in legal services. Kevin explains why AI may hit associate-driven billing the hardest, how clients will respond, and why lawyers must treat AI like a powerful tool that still requires supervision and judgment. If you care about law firm leadership, alternative legal services, remote legal work, and building a modern legal business model that clients actually value, this conversation delivers practical clarity.

Reach Kevin here:
https://fisherbroyles.com/
https://www.linkedin.com/company/fisherbroyles-llp/posts/?feedView=all
https://www.facebook.com/fisherbroyles/
https://www.linkedin.com/in/kevin-broyles-a1b1a63/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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Most law firms don’t stall because they lack talent, they stall because they hesitate. Colleen Joyce, founder of Lawyer.com and the Lawyer Growth Summit, shares how she grew a simple idea into an eight-figure legal platform by validating market demand, moving fast, and treating every “wrong” decision as data you can pivot from. If you’ve ever felt stuck in analysis paralysis, this conversation is a reset button for your leadership mindset.

We dig into what decisive leadership looks like inside a law firm and why more firms are hiring true operations leaders to run the business side. Colleen explains the shift from office management to COO-level ownership of hiring, culture, metrics, and systems so attorneys can stay focused on practicing law. We also unpack her belief that community is the new competition, and why collaboration, co-counsel relationships, and sharing what works across markets can create better outcomes for clients and stronger referral networks for firms.

Then we get intensely practical about law firm intake and client experience. Intake is the first voice of your brand, and the most common “silent killer” is simple: not answering the phone. You’ll hear how compassion, tone, and clear next steps build trust before an attorney ever speaks to a lead, plus why speed-to-lead matters more than ever with Google Local Services Ads and today’s instant-expectation client journey. We close with a grounded take on legal AI and legal tech, including how to pick tools that improve efficiency without losing the human connection.

Reach Colleen here:
https://www.lawyer.com/
https://www.colleen@lawyer.com/
https://www.instagram.com/lawyerdotcom/
https://www.instagram.com/colleenjoyce1/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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A cyber attack isn’t just an IT fire to put out. It’s a business moment that tests leadership, communication, and trust. We sit down with Josh Cook, partner at Prince Lobel and former global cyber counsel for a Fortune Global 500, to unpack how organizations of any size can move from panic to playbook, and why small firms face the highest stakes.

Josh retraces his path from securities litigation to launching a global cybersecurity legal function, centralizing fragmented responses across regions and building institutional memory where none existed. He explains why the most dangerous myth is treating breaches as “specialty” problems for vendors to fix, and shows how real resilience comes from policies you follow, role‑based playbooks people can run under pressure, and leaders who keep IT and the C‑suite speaking the same language. We explore the communication fault lines that derail response, the surprising ways attackers target smaller vendors to reach big clients, and how even a breach can become a credibility moment when you protect customers first.

We also dig into AI’s double edge. Criminals use generative tools to craft convincing lures and shortcut technical know‑how, while defenders harness anomaly detection to spot intrusions faster. Josh shares practical steps you can take now: line up your forensic and legal partners before trouble hits, build relationships with law enforcement, and run a frank tabletop to expose gaps in ownership, scripts, and escalation.

Reach Josh here:
https://princelobel.com/professional/joshua-n-cook/
Josh's Book: https://amzn.to/48up38k

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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We bring on CPA and legal industry CFO John Scott to show how owners move from reactive bookkeeping to proactive leadership using four simple pillars: cash, financials, production, and pipeline. This is a practical, jargon-free tour of the systems that keep cash healthy, teams focused, and growth intentional.

John shares why setting a cash target tied to risk (10 to 30 percent of expected revenue) changes everything, and how current reconciliations and trust accounting discipline prevent ugly surprises. We dig into dynamic forecasting that functions like a GPS, helping you adjust pricing, staffing, and marketing in real time. You’ll hear how “hiring ahead” can safely create capacity, why hourly firms should track charge hour expectations, average billing rate, and realization, and how contingency and subscription models need different KPIs to move the right work faster.

We also get candid about leadership: training the next generation, delegating with trust, and building a practice that runs well when you’re out for two weeks or more. John explains how to use an accountability rhythm (think EOS-style) to translate big goals into monthly course corrections, and how to specialize your marketing based on actual intake and case performance, not guesses. Plus, we touch on AI as ethical leverage for repeatable work, with guardrails that protect quality and client value.

Reach John here:
https://anderscpa.com/industries/legal-professional/
https://www.linkedin.com/in/john-c-scott-cpa/ https://www.linkedin.com/company/anders-cpa/
https://www.facebook.com/AndersCPA
Tiktok @jdc.vcfo
IG @jdc.vcfo

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

Video is no longer optional for law firm marketing, but most attorneys still get stuck between two bad choices: rambling with no plan or reading a script until they sound like a robot. We sit down with Abby Walla and David Storch, co-founders of Crushing It on Camera and Hollywood veterans (Netflix, HBO, Amazon, ABC, NBC), to share the practical on-camera system they use to help busy professionals record fast, natural videos that actually build trust.

We talk through the biggest mistakes lawyers make with video marketing, then replace them with a simple preparation process using bullet points, light rehearsal, and a “three take rule” that keeps you from spiraling into 15 retakes. From there, we get tactical about what converts: FAQ videos based on real client questions, an intro video that focuses on benefits instead of credentials, and a content strategy that starts with “who is this for” and ends with a clear call to action. If you want better attorney branding, stronger website engagement, and more consultations, these frameworks make video feel doable again.

We also get honest about the rise of AI avatar videos and why they can trigger distrust, reduce engagement, and undercut the one reason video works: real human connection. If everyone else starts sounding the same, your advantage is showing up as yourself with clarity and confidence.

Reach Abby & David here:
https://linktr.ee/crushingitoncamera
Abby's LinkedIn - https://www.linkedin.com/in/abbywalla/
David's LinkedIn - https://www.linkedin.com/in/david-storch1/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

Trust is no longer a five-star number, it’s a face, a name, and a story. We sit down with marketing strategist and filmmaker Jonathan Schüßler to break down how authentic video testimonials turn strangers into confident clients, and why they now outperform written reviews for credibility, conversion, and search.

We start with the psychology: seeing and hearing a real client conveys sincerity you can’t fake. Jonathan explains how to structure a testimonial like a mini-case study, lead with the strongest line in the first five seconds, surface the common doubts, and resolve them with clear outcomes. That arc doesn’t just persuade; it mirrors the questions prospects bring to a consultation and removes objections before the first email is sent.

Then we go tactical. Discover how YouTube, Shorts, TikTok, and LinkedIn work together to expand your “review footprint,” and why pasting full transcripts into descriptions helps Google and AI overviews understand your services. We share keyword and title tips for lawyers and other service businesses, simple shooting setups that look great on a phone, and the ideal runtime that keeps viewers watching through the close. You’ll learn when to film (the last client meeting), where to place testimonials on your website (prominent, just below the hero), and how to coach clients to say your firm name and service so LLMs and search engines can index what matters.

If you’ve hesitated to start with video because it seems complex, Jonathan’s blueprint makes it simple: two or three clients, a doorframe for flattering light, 10 smart questions, and a crisp edit under two minutes. Repurpose each story across platforms to convert followers into inquiries and control more of the results page for “[Your Firm] reviews.”

Reach Jonathan here:
Marketing: chuzlaire.com
Weddings jonathanschuessler.com

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

We sit down with trademark attorney and boutique firm owner Erik Pelton to unpack how he grew from true solo to a trusted team by flipping the traditional playbook: flat fees over hourly surprises, simple videos over polished silence, and bold branding over bland names.

Erik traces the pivotal lessons from his early years at the USPTO and a string of internships that taught him what not to build, then shows how he engineered the opposite. We explore why price predictability unlocks small business clients, how internal systems and homegrown software drive efficiency, and the reason referrals compound when service becomes your strongest marketing channel. Erik explains how he bet on the early internet, built his first website himself, and later doubled down on YouTube and short-form video to teach generously, shorten the trust curve, and meet clients where they search.

Branding gets a hard reset, too. Erik breaks down how to create a bold, memorable identity that travels beyond logos and partner surnames, weaving personality, niche expertise, and clear messaging across every touchpoint. We talk practical tactics, batching 20 videos in an afternoon, capturing ideas in a running list, mixing contrarian takes with simple visuals, and why consistency beats perfection every time. Along the way, you’ll hear how cross-industry learning (including lessons from Zingerman’s) sharpened his leadership and culture, and why relationships with clients, colleagues, and community remain the most durable growth engine.

Reach Erik here:
www.erikpelton.com
Building a Bold Brand Book: https://amzn.to/4tl4kvu
https://www.linkedin.com/in/tm4smallbiz/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

We sit down with dual-licensed immigration attorney and podcaster Emilia Coto to unpack how becoming a parent transformed her leadership, clarified her values, and reshaped her entire practice for time freedom and impact. From Windsor roots to a cross-border firm, Emilia traces the choices that let her serve clients globally while staying present at home.

We dig into value-based pricing and flat fees, why they beat billable hours for both families and clients, and how to design service delivery that respects deep work and flexible schedules. Emilia shares how homeschooling plans informed her calendar, how she avoids multitasking traps, and the simple boundary systems that protect energy and attention. If you’ve ever wondered how to balance ambition with presence, this is your blueprint for sustainable growth.

Client acquisition is the fear that stops most aspiring founders, so we get tactical. Emilia breaks down a numbers-first approach: define income, price outcomes, and reverse-engineer how few clients you actually need. We walk through finding your niche, building referral engines, and using the ikigai framework to align skills, passion, and market demand. We also talk integrity when leaving a job, safeguarding your reputation, and planning a clean transition.

Community is a catalyst. Emilia credits legal entrepreneur groups and local circles for faster learning and a stronger mindset. She draws unexpected parallels between immigration journeys and entrepreneurship, both are acts of redesign, both begin with courage, and both thrive on belonging. You’ll leave with practical steps to build a freedom-filled practice: pick your audience, choose outcome-based offers, set real boundaries, and let your values lead.

Reach Emilia here:
https://sisulegal.com
https://littlehandsbigplans.co
https://www.linkedin.com/in/emilia-coto-sisu-legal/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

Subscribe on your favorite Podcast listening platform!

Like, Share, and Review us!

#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins