Clients don’t hire credentials; they hire the voice that earns their trust in the moment they need help. Fin, a BBC commentator and personal branding strategist trusted by global brands, joins us to show how lawyers and professional experts stop hiding behind bios and start turning short, useful posts into qualified appointments and retainers.

We dig into the real reason professionals avoid social media and how to get past it without risking your reputation. The playbook is simple and repeatable: answer specific FAQs your clients whisper to Google, publish where they actually spend time (TikTok, YouTube, Instagram, Facebook), and route attention into a clean funnel with a valuable lead magnet, clear scheduling, and friction-free forms. Fin breaks down a 90‑minute monthly batching routine that fuels daily content, explains why LinkedIn alone won’t serve most B2C practices, and shares a case study of an immigration lawyer who booked 65 consults from short-form video, turning 20–35% into retainers.

We also explore AI as an ethical force multiplier: multilingual dubbing that feels native with transparent disclosure, smarter editing and captioning, and tools that keep cadence high without draining billable hours. Expect straight talk on website bottlenecks, qualifying out tire-kickers with concise questionnaires, and the metrics that matter: saves, shares, profile taps, show rates, and signed retainers. If you’ve been waiting for a practical, no-fluff system to build authority and pipeline at the same time, this conversation hands you the steps and the mindset.

Reach Fin here:
https://supersizemedia.co.uk
https://www.linkedin.com/in/finwycherley/
https://x.com/finwycherley
https://www.youtube.com/@FinWycherley
https://www.tiktok.com/@finwycherleylaw
https://www.instagram.com/finwycherley/

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Leadership In Law Podcast with host, Marilyn Jenkins
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