Most law firms are built on a financial assumption that’s about to get stress-tested: charge premium rates, stack teams, and bill junior time for work that clients increasingly question. We sit down with Kevin Broyles, co-founder and managing partner of FisherBroyles, to unpack a different blueprint, one that’s been running for more than two decades and still looks ahead of the curve: the distributed law firm model.

Kevin shares the origin story behind launching a firm during the post-9/11 tech collapse, then walks through what “distributed” really means in practice. The firm keeps a strong technology backbone but drops the heaviest overhead drivers: big offices, bloated staffing, and a leverage model that pushes associate hours onto client invoices. Instead, the focus is on seasoned attorneys, transparent formula-based compensation, and a culture built around autonomy, entrepreneurship, and trust. We also talk about the real human cost of traditional systems, from “Sunday stomach” to burnout, and why treating lawyers like responsible adults can actually improve performance and client service.

Then we get into the next wave: AI in legal services. Kevin explains why AI may hit associate-driven billing the hardest, how clients will respond, and why lawyers must treat AI like a powerful tool that still requires supervision and judgment. If you care about law firm leadership, alternative legal services, remote legal work, and building a modern legal business model that clients actually value, this conversation delivers practical clarity.

Reach Kevin here:
https://fisherbroyles.com/
https://www.linkedin.com/company/fisherbroyles-llp/posts/?feedView=all
https://www.facebook.com/fisherbroyles/
https://www.linkedin.com/in/kevin-broyles-a1b1a63/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
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Most law firms don’t stall because they lack talent, they stall because they hesitate. Colleen Joyce, founder of Lawyer.com and the Lawyer Growth Summit, shares how she grew a simple idea into an eight-figure legal platform by validating market demand, moving fast, and treating every “wrong” decision as data you can pivot from. If you’ve ever felt stuck in analysis paralysis, this conversation is a reset button for your leadership mindset.

We dig into what decisive leadership looks like inside a law firm and why more firms are hiring true operations leaders to run the business side. Colleen explains the shift from office management to COO-level ownership of hiring, culture, metrics, and systems so attorneys can stay focused on practicing law. We also unpack her belief that community is the new competition, and why collaboration, co-counsel relationships, and sharing what works across markets can create better outcomes for clients and stronger referral networks for firms.

Then we get intensely practical about law firm intake and client experience. Intake is the first voice of your brand, and the most common “silent killer” is simple: not answering the phone. You’ll hear how compassion, tone, and clear next steps build trust before an attorney ever speaks to a lead, plus why speed-to-lead matters more than ever with Google Local Services Ads and today’s instant-expectation client journey. We close with a grounded take on legal AI and legal tech, including how to pick tools that improve efficiency without losing the human connection.

Reach Colleen here:
https://www.lawyer.com/
https://www.colleen@lawyer.com/
https://www.instagram.com/lawyerdotcom/
https://www.instagram.com/colleenjoyce1/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

A cyber attack isn’t just an IT fire to put out. It’s a business moment that tests leadership, communication, and trust. We sit down with Josh Cook, partner at Prince Lobel and former global cyber counsel for a Fortune Global 500, to unpack how organizations of any size can move from panic to playbook, and why small firms face the highest stakes.

Josh retraces his path from securities litigation to launching a global cybersecurity legal function, centralizing fragmented responses across regions and building institutional memory where none existed. He explains why the most dangerous myth is treating breaches as “specialty” problems for vendors to fix, and shows how real resilience comes from policies you follow, role‑based playbooks people can run under pressure, and leaders who keep IT and the C‑suite speaking the same language. We explore the communication fault lines that derail response, the surprising ways attackers target smaller vendors to reach big clients, and how even a breach can become a credibility moment when you protect customers first.

We also dig into AI’s double edge. Criminals use generative tools to craft convincing lures and shortcut technical know‑how, while defenders harness anomaly detection to spot intrusions faster. Josh shares practical steps you can take now: line up your forensic and legal partners before trouble hits, build relationships with law enforcement, and run a frank tabletop to expose gaps in ownership, scripts, and escalation.

Reach Josh here:
https://princelobel.com/professional/joshua-n-cook/
Josh's Book: https://amzn.to/48up38k

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

Subscribe on your favorite Podcast listening platform!

Like, Share, and Review us!

#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins