Negotiation gets painted as pressure, conflict, and “winning” at all costs but that mindset quietly costs law firm owners money, time, and relationships. Marilyn Jenkins sits down with attorney, speaker, and negotiation expert Lynn Price, who has negotiated more than 11,000 agreements, to share a repeatable way to handle high-stakes conversations without getting reactive or giving away leverage.

We walk through Lynn’s practical “3 R’s” framework for contract negotiation and everyday leadership talks: be ready (do the due diligence, know your priorities, and define what you can trade), be relatable (build authentic connection so people actually want to work with you), and be reasonable (get creative without becoming a doormat). Lynn also breaks down her three-bucket method: have to haves, helpful haves, and hopeful haves, a simple tool that makes negotiations clearer and faster for attorneys dealing with clients, vendors, landlords, or firm hires.

One of the most useful moments is the silence strategy: make the ask, stop talking, and don’t negotiate against yourself just to fill an awkward pause. We also talk about building your “negotiation muscle” through practice out loud and low-stakes reps, plus why being a resource instead of a roadblock reduces risk and prevents disputes before they turn into litigation.

Reach Lynn here:
https://www.lynnpriceconsulting.com/
https://www.amazon.com/Negotiate-Develop-Negotiation-Muscle-Workplace-ebook/dp/B07L3YC4MY/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
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AI is no longer just a tool people use. It’s becoming the reader that interprets your website, your profiles, and your reputation, then decides whether to cite you, include you, or recommend you as the choice. That’s why this conversation with technologist and system architect Jason Wade hits differently: we’re not talking theory, we’re talking what actually makes a law firm visible as search shifts toward Google Overviews, Gemini, and ChatGPT style answers.

We get honest about the confusing wave of acronyms like AI SEO, GEO (generative engine optimization), and AEO (answer engine optimization), then boil it down to what matters: authority signals and “entity engineering.” If your founder story is trapped in a thin bio, if your About page reads like a resume, or if your online presence looks inconsistent across LinkedIn, directories, and your website, AI will struggle to understand who you are and why you’re credible. We also dig into how Google algorithm updates keep changing the rules and why long form cornerstone content, clear site structure, and a hub and spoke approach can lift results fast while building durable trust.

You’ll also hear practical tips attorneys can start today, like using voice notes to create a compelling bio without overthinking it, writing in clear language that real people understand, and building credibility assets like a short book or case studies that keep paying off in marketing.

Reach Jason here:
ninjaai.com
aimainstreetspodcast.com

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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If your negotiation style “works” but leaves everyone tense, resentful, or exhausted, it’s costing you more than you think. We sit down with Arlene Cohen Miller, an AV Preeminent ® Rated Attorney, ICF-certified professional coach, and CEO of Jewel Consultancy, to unpack what real executive presence looks like in the legal world and why it’s the fastest path to trust when conversations get hard.

We get practical about negotiation skills for lawyers that aren’t taught in law school: active listening as a trainable skill, asking open questions that surface the real bottom line, and using reflection to help people feel seen and understood. Arlene explains how “win at all costs” can damage long-term client relationships, referral networks, and your reputation with other attorneys you will absolutely meet again. We also talk about emotional intelligence in leadership, staying steady under pressure, and how boundaries protect your time, energy, and integrity without turning you into someone you’re not.

We also zoom out to law firm culture, psychological safety, and associate retention. Arlene shares why one-time seminars rarely change behavior, what ongoing coaching and CLE-integrated practice can look like, and why turnover is so expensive that culture becomes a business strategy, not a perk. If you want to lead with courage, confidence, and calm assurance, this conversation gives you a clear place to start today.

Reach Arlene here:
https://jewelconsultancy.com
https://www.instagram.com/jewelcoach2/
https://www.linkedin.com/in/arlene-cohen-miller-jd-pcc-54435b59/
https://youtube.com/@arlenecmiller

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

Subscribe on your favorite Podcast listening platform!

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#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins