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Leaders Of The West

Leaders Of The West

著者: Jessie Jarvis
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Welcome to Leaders Of The West, a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave … These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers. In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother. Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you. You’ll find new episodes, right here, every week. Don’t forget to hit subscribe, so you never miss a show. Let’s go! Website: https://ofthewest.co/ Instagram: @ofthewest.co Instagram: @mrsjjarv Facebook: @jobsofthewest2026 マネジメント マネジメント・リーダーシップ リーダーシップ 出世 就職活動 経済学
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  • 171. How to Build Customer Loyalty Without Traditional Advertising with Catherine Neumayr of V8 Ranch
    2026/09/01
    This week, I'm joined by Catherine Neumayr of V8 Ranch, one of the most legendary Brahman operations in the world. Catherine grew up in the cattle industry, but she and her husband, Luke, also built a wildly successful wedding photography business, photographing more than 150 weddings around the world and building their first million-dollar business without spending a dime on traditional advertising.Today, Catherine has brought those lessons back home to V8 Ranch. We talk about why the little details matter, how to create an experience that turns customers into lifelong fans, and the four principles Catherine and Luke used to build their business. Catherine also shares how V8 creates meaningful experiences for customers and why agriculture needs people with skills and experience from outside the industry.Whether you're running a ranch, building a business, or wondering if the skills you've developed somewhere else belong in agriculture, this episode is a reminder that there is a place for you here.Be sure to subscribe/follow the show so you never miss an episode!Connect with Catherine:Visit V8’s websiteFollow on Instagram @v8ranchFollow on YouTube @V8RanchCattleConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Purple Cow by Seth GodinAuthor Freida McFaddenOf The West Walk Up Song PlaylistJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's ⁠NewslettersList your jobs on ⁠Of The WestMentioned in this episode:Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed
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    41 分
  • 170. Joining Forces with The League and Dana Jensen
    2026/08/25
    If you work behind the scenes of an equine or Western event, whether you're managing a facility, producing a show, or just getting your foot in the door, this episode is for you. I'm joined by Dana Jensen, Managing Director of The League, an organization dedicated to advancing the equine and ag event industry through education, professional development, networking, and shared standards.Dana shares her own journey from horse-crazy kid to competitor, show producer, facility director, and eventually leader of The League. We also dive into some of the organization's incredible resources, including its Footing Academy and Certified Manager of Equine Centers credential, plus why The League recently expanded its membership to include producers, young professionals, breed associations, and others throughout the industry.And we're sharing something exciting! Of The West and The League are joining forces for a free town hall focused on 2026 hiring trends, tips, and best practices. We'll be talking about the challenges that facilities and event producers face when it comes to finding qualified people, building stronger teams, and hiring full-time, part-time, seasonal, temporary, and contract help. If you're involved in producing equine or Western events at any level, we hope you'll join us. Click here to sign up.Be sure to subscribe/follow the show so you never miss an episode!Connect with Dana: Visit The League’s websiteFollow on Instagram @theleaguehubConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:The Ag + Equine Hiring Town Hall from The League & Of The WestOf The West Walk Up Song PlaylistJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's ⁠NewslettersList your jobs on ⁠Of The WestMentioned in this episode:Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed
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    37 分
  • 169. Surviving the Unimaginable with Sharon K Beach, Pt 2: How She Forged Ahead
    2026/08/18
    This is Part 2 of a two-part episode with Sharon K. Beach. Listen to last week’s episode where Sharon shared the incredible story of surviving a kidnapping, a life-threatening medical battle, and a decades-long fight within the justice system. This week, we're continuing the conversation by digging into what carried her through it all: mental toughness.Sharon shares her ABCs of surviving: attitude, belief, and choice. She also shares how faith, forgiveness, determination, and a refusal to let her past control her helped her rebuild an extraordinary life. We talk about what it means to keep going when life looks nothing like you planned, why asking for help is a sign of strength, and how even our hardest experiences can become part of someone else's survival guide.If you're walking through your own version of rock bottom, this conversation is a powerful reminder that healing takes time and there are people willing to help.Be sure to subscribe/follow the show so you never miss an episode!Connect with Sharon K. Beach:Visit her websiteSign up for release dates and info for her book Don’t You Dare Let GoConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Ep 168: Surviving the Unimaginable with Sharon K. Beach, Pt 1: What She Lived ThroughSame Kind of Different As MeNational Domestic Violence Hotline: 1-800-799-7233Join The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's ⁠NewslettersList your jobs on ⁠Of The WestMentioned in this episode:Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed
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    21 分
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