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  • 171. How to Build Customer Loyalty Without Traditional Advertising with Catherine Neumayr of V8 Ranch

    171. How to Build Customer Loyalty Without Traditional Advertising with Catherine Neumayr of V8 Ranch
    2026/09/01
    This week, I'm joined by Catherine Neumayr of V8 Ranch, one of the most legendary Brahman operations in the world. Catherine grew up in the cattle industry, but she and her husband, Luke, also built a wildly successful wedding photography business, photographing more than 150 weddings around the world and building their first million-dollar business without spending a dime on traditional advertising.Today, Catherine has brought those lessons back home to V8 Ranch. We talk about why the little details matter, how to create an experience that turns customers into lifelong fans, and the four principles Catherine and Luke used to build their business. Catherine also shares how V8 creates meaningful experiences for customers and why agriculture needs people with skills and experience from outside the industry.Whether you're running a ranch, building a business, or wondering if the skills you've developed somewhere else belong in agriculture, this episode is a reminder that there is a place for you here.Be sure to subscribe/follow the show so you never miss an episode!Connect with Catherine:Visit V8’s websiteFollow on Instagram @v8ranchFollow on YouTube @V8RanchCattleConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Purple Cow by Seth GodinAuthor Freida McFaddenOf The West Walk Up Song PlaylistJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's ⁠NewslettersList your jobs on ⁠Of The WestMentioned in this episode:Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed
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    41 分
  • 170. Joining Forces with The League and Dana Jensen

    170. Joining Forces with The League and Dana Jensen
    2026/08/25
    If you work behind the scenes of an equine or Western event, whether you're managing a facility, producing a show, or just getting your foot in the door, this episode is for you. I'm joined by Dana Jensen, Managing Director of The League, an organization dedicated to advancing the equine and ag event industry through education, professional development, networking, and shared standards.Dana shares her own journey from horse-crazy kid to competitor, show producer, facility director, and eventually leader of The League. We also dive into some of the organization's incredible resources, including its Footing Academy and Certified Manager of Equine Centers credential, plus why The League recently expanded its membership to include producers, young professionals, breed associations, and others throughout the industry.And we're sharing something exciting! Of The West and The League are joining forces for a free town hall focused on 2026 hiring trends, tips, and best practices. We'll be talking about the challenges that facilities and event producers face when it comes to finding qualified people, building stronger teams, and hiring full-time, part-time, seasonal, temporary, and contract help. If you're involved in producing equine or Western events at any level, we hope you'll join us. Click here to sign up.Be sure to subscribe/follow the show so you never miss an episode!Connect with Dana: Visit The League’s websiteFollow on Instagram @theleaguehubConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:The Ag + Equine Hiring Town Hall from The League & Of The WestOf The West Walk Up Song PlaylistJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's ⁠NewslettersList your jobs on ⁠Of The WestMentioned in this episode:Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed
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    37 分
  • 169. Surviving the Unimaginable with Sharon K Beach, Pt 2: How She Forged Ahead

    169. Surviving the Unimaginable with Sharon K Beach, Pt 2: How She Forged Ahead
    2026/08/18
    This is Part 2 of a two-part episode with Sharon K. Beach. Listen to last week’s episode where Sharon shared the incredible story of surviving a kidnapping, a life-threatening medical battle, and a decades-long fight within the justice system. This week, we're continuing the conversation by digging into what carried her through it all: mental toughness.Sharon shares her ABCs of surviving: attitude, belief, and choice. She also shares how faith, forgiveness, determination, and a refusal to let her past control her helped her rebuild an extraordinary life. We talk about what it means to keep going when life looks nothing like you planned, why asking for help is a sign of strength, and how even our hardest experiences can become part of someone else's survival guide.If you're walking through your own version of rock bottom, this conversation is a powerful reminder that healing takes time and there are people willing to help.Be sure to subscribe/follow the show so you never miss an episode!Connect with Sharon K. Beach:Visit her websiteSign up for release dates and info for her book Don’t You Dare Let GoConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Ep 168: Surviving the Unimaginable with Sharon K. Beach, Pt 1: What She Lived ThroughSame Kind of Different As MeNational Domestic Violence Hotline: 1-800-799-7233Join The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's ⁠NewslettersList your jobs on ⁠Of The WestMentioned in this episode:Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed
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    21 分
  • 168. Surviving the Unimaginable with Sharon K Beach, Pt 1: What She Lived Through

    168. Surviving the Unimaginable with Sharon K Beach, Pt 1: What She Lived Through
    2026/08/11

    Some stories are too important not to tell.

    This is Part 1 of a two-part episode where Sharon Beach joins me to share the remarkable story that changed her life forever. In 1989, Sharon was kidnapped and held captive for four days and five nights. What followed wasn't just a fight for survival, but years of overcoming life-threatening medical complications and navigating an incredibly difficult justice system.

    In this episode, Sharon shares how faith and strategy helped her survive, the intense challenges she faced after escaping, and the resilience that carried her through it all. While this conversation is difficult, it is ultimately a story of perseverance.

    Be sure to come back next week for Part 2, where we dive into the mindset, mental grit, and life lessons that helped Sharon build an extraordinary life after tragedy.

    Be sure to subscribe/follow the show so you never miss an episode!

    Connect with Sharon:

    • Visit her website
    • Sign up for release dates and info for her book Don’t You Dare Let Go

    Connect with Jessie:

    • Follow on Instagram @ofthewest.co and @mrsjjarv
    • Follow on Facebook @jobsofthewest
    • Check out the Of The West website

    Resources & Links:

    • National Domestic Violence Hotline: 1-800-799-7233
    • Join The Directory Of The West
    • Get our FREE resource for Writing a Strong Job Description
    • Get our FREE resource for Making the Most of Your Internship
    • Get our FREE resource: 10 Resume Mistakes (and how to fix them)
    • Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
    • Email us at hello@ofthewest.co
    • Subscribe to Of The West's ⁠Newsletters
    • List your jobs on ⁠Of The West

    Mentioned in this episode:

    Raising a champion takes more than feed. It’s work, time, and passion.

    Purina Equine Feed
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    26 分
  • 167. Ranch Management Technology Every Producer Should Know with Andrew Fraser of Halter

    167. Ranch Management Technology Every Producer Should Know with Andrew Fraser of Halter
    2026/08/04

    This week, I'm joined by Andrew Fraser, President of Halter, one of the fastest-growing ag tech companies in the world. We dive into the story behind Halter, how virtual fencing has evolved from an ambitious idea into technology that's transforming cattle operations, and why building products alongside ranchers has been the key to their success.

    We also talk about labor shortages, succession planning, company culture, and why the future of agriculture depends on creating tools that give producers more time to focus on what matters most. Whether you're curious about ranch technology, looking for career opportunities in agriculture, or simply interested in how innovation is shaping the future of the West, this conversation is one you won't want to miss.

    Be sure to subscribe/follow the show so you never miss an episode!

    Connect with Halter:

    • Visit their website
    • Follow on Instagram @halterhq

    Connect with Jessie:

    • Follow on Instagram @ofthewest.co and @mrsjjarv
    • Follow on Facebook @jobsofthewest
    • Check out the Of The West website

    Resources & Links:

    • Lonesome Dove by Larry McMurtry
    • Join The Directory Of The West
    • Get our FREE resource for Writing a Strong Job Description
    • Get our FREE resource for Making the Most of Your Internship
    • Get our FREE resource: 10 Resume Mistakes (and how to fix them)
    • Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
    • Email us at hello@ofthewest.co
    • Subscribe to Of The West's ⁠Newsletters
    • List your jobs on ⁠Of The West

    Mentioned in this episode:

    Raising a champion takes more than feed. It’s work, time, and passion.

    Purina Equine Feed
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    37 分
  • 166. The Goal I Didn't Hit (And Why That's Okay)

    166. The Goal I Didn't Hit (And Why That's Okay)
    2026/07/28
    In this week's episode, I'm pulling back the curtain on one of the bigger projects we've built at Of The West and sharing the real numbers behind its launch. I'm talking about why we created the Ag and Western Career Blueprint, the goal I set for its first launch, and what happened when we came up just short of hitting that number. More importantly, I'm sharing why missing a goal isn't the same thing as failing, and how having the courage to set ambitious goals in the first place can completely change the trajectory of your business and your life.I also dive into the importance of creating goals that are backed by a plan, the lessons that come from falling short, and why success isn't always measured by whether you hit an exact number. Sometimes the greatest growth comes from what you learn in the pursuit. If you've ever felt discouraged because you didn't accomplish a goal exactly the way you envisioned, I hope this episode encourages you to keep going, adjust your approach, and remember that progress is still worth celebrating.Be sure to subscribe/follow the show so you never miss an episode!Connect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:The Ag and Western Career BlueprintEpisode 10: How to Set Your Goals SuccessfullyEpisode 84: Goal Setting with Jessie JarvisJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's ⁠NewslettersList your jobs on ⁠Of The WestMentioned in this episode:Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed
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    24 分
  • 165. If You Can't Beat Them, Build It!

    165. If You Can't Beat Them, Build It!
    2026/07/21

    Building a great team doesn’t have to mean you’re competing for talent. This week, I'm sharing the story of how a simple conversation with a friend led Of the West to build a college internship program from the ground up for an agricultural business. What started as a solution to a seasonal hiring problem turned into a strategy that can help businesses attract top talent, develop future leaders, and strengthen their workforce for years to come.

    In this episode, we talk about why internship programs are often overlooked in agriculture and Western industries, what it actually takes to build one that qualifies for academic credit, and how shifting your mindset from "How do I stop this?" to "How do I make this work for me?" can create opportunities. If you're a business owner looking for better hiring solutions or thinking about the future of your operation, this episode is full of practical ideas you can put into action.

    Be sure to subscribe/follow the show so you never miss an episode!

    Connect with Jessie:

    • Follow on Instagram @ofthewest.co and @mrsjjarv
    • Follow on Facebook @jobsofthewest
    • Check out the Of The West website

    Resources & Links:

    • Email us at hello@ofthewest.co
    • Join The Directory Of The West
    • Get our FREE resource for Writing a Strong Job Description
    • Get our FREE resource for Making the Most of Your Internship
    • Get our FREE resource: 10 Resume Mistakes (and how to fix them)
    • Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
    • Email us at hello@ofthewest.co
    • Subscribe to Of The West's ⁠Newsletters
    • List your jobs on ⁠Of The West

    Mentioned in this episode:

    Raising a champion takes more than feed. It’s work, time, and passion.

    Purina Equine Feed
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    26 分
  • 164. How Imperfect People Can Still Change the World

    164. How Imperfect People Can Still Change the World
    2026/07/14

    In this week's episode, I'm sharing a story that started with an unexpected flood of Instagram messages after Martin Luther King Jr. Day and led me to think more deeply about cancel culture, leadership, and the impossible standards we often place on one another. It made me realize how quick we can be to expect perfection from the people we admire, while forgetting that every person who has made a meaningful impact on the world has also been deeply flawed.

    Together, we explore why it's possible to respect someone's contributions without endorsing every decision they've ever made, why curiosity is more valuable than assumption, and how demanding perfection ultimately shuts down honest conversations. If we believe imperfect people can change the world, then we also have to make room for imperfect dialogue, extending the same grace to others that we hope to receive ourselves.

    Be sure to subscribe/follow the show so you never miss an episode!

    Connect with Jessie:

    • Follow on Instagram @ofthewest.co and @mrsjjarv
    • Follow on Facebook @jobsofthewest
    • Check out the Of The West website

    Resources & Links:

    • Join The Directory Of The West
    • Get our FREE resource for Writing a Strong Job Description
    • Get our FREE resource for Making the Most of Your Internship
    • Get our FREE resource: 10 Resume Mistakes (and how to fix them)
    • Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
    • Email us at hello@ofthewest.co
    • Subscribe to Of The West's ⁠Newsletters
    • List your jobs on ⁠Of The West

    Mentioned in this episode:

    Raising a champion takes more than feed. It’s work, time, and passion.

    Purina Equine Feed
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    23 分