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  • 134. When Goals Shift with Shada Brazile

    134. When Goals Shift with Shada Brazile
    2025/12/16
    This week, I’m joined by Shada Brazile, barrel racer, horsewoman, business owner, mom, and someone I deeply admire. From growing up in a rodeo family to building one alongside her husband, Shada has lived a life steeped in the Western lifestyle. In our conversation, she opens up about the realities of balancing rodeo life, marriage, motherhood, horses, and hustle, and how she’s learned to do it all without chasing perfection. In this episode, we talk about the highs and lows and everything in between. Shada’s story is proof that you can pursue your own path and still show up fully for the people and passions that matter most. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Shada: Follow on Instagram @shada_brazile Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 分
  • 133. Keeping Rodeo Relevant with Tiah DeGrofft

    133. Keeping Rodeo Relevant with Tiah DeGrofft
    2025/12/09
    This week, I’m joined by Tiah DeGrofft, the first-ever female president of the iconic Pendleton Round-Up. Tiah has lived nearly every chapter of Round-Up tradition: from growing up in the grandstands to serving as a princess, queen, board member, and eventually president of one of the most historic rodeos in the world. In this episode, we talk about the depth of community behind the Pendleton Round-Up, what it really takes to run a legacy event, and the leadership lessons Tiah has learned along the way. She shares what her background in sports marketing and the PGA Tour taught her about rodeo as a business, why hospitality is the best ROI, and how Round-Up’s 1,200+ volunteers make it all possible. We also dive into her favorite rodeos, what every event can do to create a memorable experience, and how women can relentlessly pursue big dreams without giving up their seat at the table. Resources & Links: Pendleton Round-Up How to Win Friends & Influence People by Dale Carnegie Let’er Buck Not Gonna Lie with Kylie Kelce Podcast Calm Down with Erin & Charissa Podcast The Skinny Confidential Him & Her Show Podcast The Chris Harder Show Podcast The Ed Mylett Show Podcast Toter Tales with Coleman Proctor Podcast The Jeff Fenster Show Podcast The Luke Branquinho Show Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Tiah: Follow on Instagram @tdegrofft Follow on Facebook @tiah.degrofft Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 分
  • 132. When Is It Okay to Quit?

    132. When Is It Okay to Quit?
    2025/12/02
    In this solo episode, I’m talking about something most of us wrestle with at some point: when is it okay to quit? Whether it’s a book, a job, a goal, or a season of life, knowing when to push through and when to let go isn’t always clear, and it’s something I’ve been navigating personally. I share the story of a book that triggered way more introspection than I expected, and how that led to deeper questions around alignment, identity, and even whether I still want to say yes to speaking gigs. This is a conversation about redefining what resilience looks like, checking in with your gut, and giving yourself permission to pivot, even if it means walking away from something you once wanted. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    23 分
  • 131. “Strive to Do Something Nobody Else Is” with Karoline Rose Bohannan

    131. “Strive to Do Something Nobody Else Is” with Karoline Rose Bohannan
    2025/11/25
    This week, I’m joined by Karoline Rose Bohannan, founder of KRose Company, Cattleman U, The Rancher’s Daughter, North Fork Fizz, and co-owner of Bohannan Cattle Company. In this episode, Karoline and I talk about growing up in a family full of hustle, learning how to lead without micromanaging, and building multiple companies that blend tradition with innovation. From launching a dirty soda shop in Montana to buying 30,000 feeder calves a year with her dad, Karoline shares what it really takes to chase ideas, manage people, and lead with intention. She talks candidly about what it takes to be a true visionary, how she decides which ideas are worth pursuing, and the leadership lessons she’s learned along the way. We also cover hiring, hustle culture, entrepreneurial identity, and making time for what actually matters. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Karoline: Follow Karoline on Instagram @rose.karoline Visit KRose Company and follow on Instagram @krosecompany and Facebook Visit The Rancher’s Daughter and follow on Instagram @the_ranchersdaughter and Facebook Visit Cattleman U and follow on Instagram @cattlemanu, Facebook, and listen to the podcast Visit North Fork Fizz and follow on Instagram @northforkfizz, Facebook, and TikTok Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 分
  • 130. Building Loyalty That Lasts with Kelli Leclair

    130. Building Loyalty That Lasts with Kelli Leclair
    2025/11/18
    In this week’s episode, I’m joined by Kelli LeClair, founder of Heritage Style, ranch wife, mom, and the queen of building a loyal community through business. Kelli has grown her jewelry brand with grit, heart, and zero shortcuts, turning Instagram lives into real relationships and consistent connections into lasting success. We talk about how she started Heritage Style as a side hobby (while selling farm equipment by day), what the move from Texas to Wyoming taught her, and how she’s grown a loyal customer base without chasing trends or playing the influencer game. Kelli shares how she balances trade shows, mom life, and ranch life, plus the mindset shifts that helped her stay positive through hard seasons. This one’s full of wisdom for business owners, boutique brands, and anyone looking to build something of their own, without selling out. Resources & Links: How to Win Friends and Influence People by Dale Carnegie The Toast podcast The Daily podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Kelli: Follow on Instagram @heritage.style Follow on Facebook @heritagestyle Visit the Heritage Style website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 分
  • 129. The Scariest Moment of My Life, and What It Taught Me

    129. The Scariest Moment of My Life, and What It Taught Me
    2025/11/11
    In this solo episode, I'm sharing a story I've never told publicly before. It's about a terrifying experience that pushed me to the edge, changed how I define "hard," and taught me what truly matters. It starts with a burst blood vessel in my eye (twice) and ends with me realizing just how much strength we find when we're backed into a corner. Through all the fear, uncertainty, and horror-movie-level side effects, I came away with one thing: perspective. Most of the things we call "hard," like awkward emails, new projects, and tough conversations, aren't actually hard. They're just unfamiliar. And once you've faced something truly difficult, you stop being afraid of the little stuff. We can find strength in ourselves to face anything. Resources & Links: Episode 28. How to Push Through a Losing Season Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 分
  • 128. Redefining Western Art with Gina Teichert

    128. Redefining Western Art with Gina Teichert
    2025/11/04
    I’m excited to be joined by Western artist Gina Teichert, a Nevada-born, California-based painter whose work blends tradition, fashion, and a little Clint Eastwood attitude. Her story is a perfect example of what happens when the West meets big-city energy and creativity, and of how art can bridge worlds that don’t always meet. Gina and I talk about what it means to tell the story of the West through art, how the Coors Young Guns shows create space for new voices (and new collectors!), and why she believes the romance of the West is worth preserving, even if some parts of the myth need rewriting. We also touch on her modeling career, her deep respect for ranch women, and how her upbringing in Elko shaped the kind of artist (and human) she is today. If you’ve ever wondered how art fits into agriculture, or why telling the story of our rural life visually still matters in a digital world, this episode will give you a fresh, thoughtful perspective. Resources & Links: Coors Western Art Young Guns Pre-order Drinking Wild Water: Essays (Voice in the American West) Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Gina: Follow on Instagram @ginateichert Visit her website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 分
  • 127. Capturing the Action: Wyatt Wentz on Storytelling in Western Sports

    127. Capturing the Action: Wyatt Wentz on Storytelling in Western Sports
    2025/10/28
    This week, I’m joined by Wyatt Wentz, rodeo videographer, storyteller, and lifelong stock contractor’s son whose passion for Western sports runs deep. If you’ve watched any of the big rodeos in the Northwest lately, there’s a good chance you’ve seen his work. We talk about how Wyatt got started and how he’s grown a full-time career in video since 2020. We hear why his passion isn’t necessarily for content or camera gear, but for rodeo itself. His story is a reminder that you don’t have to be loud to make an impact, and that starting small can lead to something big. Wyatt also shares the lessons he’s learned behind the lens, why his ultimate goal is to produce full-scale rodeos with Western music events included, and how people like Randy Quartieri helped him bet on himself when it would’ve been easier to play it safe. If you’ve ever been afraid to go all in on your own path, this is the episode for you! Resources & Links: Randy Quartieri Jeff Fenster Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Wyatt: Follow on Instagram @wyatt_wentz Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 分