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  • 148. Mentor March: Lessons in Life and Business with Ashley Alderson

    148. Mentor March: Lessons in Life and Business with Ashley Alderson
    2026/03/24
    In this week’s Mentor March episode, I’m sitting down with someone who has had a massive impact on my life and career, my longtime friend and mentor, Ashley Alderson, founder of The Boutique Hub. Ashley was actually my boss first, and over the past decade, our relationship has evolved from employer and employee to close friends and trusted sounding boards for each other in business and life. In this conversation, we talk about the power of mentorship, investing in yourself, and how reshaping your mindset around money, success, and worthiness can completely change the path you’re on.We also dive into some of the biggest lessons Ashley has learned over nearly 15 years of entrepreneurship, from staying focused on your own lane and setting boundaries to navigating the seasons of business and family life. This episode is a reminder that growth rarely looks perfect, but surrounding yourself with the right people and staying committed to your values can take you further than you ever imagined.Be sure to subscribe/follow the show so you never miss an episode!Connect with Ashley:Check out her websiteFollow on Instagram @theboutiquehub and @ajaldersonBoutique Chat PodcastConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Episode 52: Community Over Competition with Ashley AldersonCymbiotika MagnesiumJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's ⁠NewslettersList your jobs on ⁠Of The West
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    42 分
  • 147. Mentorship and Leadership in Agriculture with Laurie Lickley

    147. Mentorship and Leadership in Agriculture with Laurie Lickley
    2026/03/17
    This week on Leaders of the West, Mentor March continues with Laurie Lickley, a rancher from Jerome, Idaho, a former member of the Idaho State House of Representatives, and one of the few women to have led both the Idaho Cattle Association and the Idaho Beef Council. Laurie shares how growing up along the Salmon River shaped her work ethic and leadership style, and how she and her husband, Bill, built their lives in the beef industry during one of agriculture’s most challenging eras. From crying while moving hand lines to building a legacy in the cattle industry, Laurie reflects on the resilience required to build a life in agriculture.We also discuss the power of mentorship, public service, and leading with both kindness and conviction. Laurie reflects on the mentors who shaped her career, the lessons she learned serving in the legislature, and why compromise, collaboration, and empathy are essential in strong leadership. Above all, she shares her hope to leave a legacy of opportunity for the next generation of leaders in agriculture. Be sure to subscribe/follow the show so you never miss an episode!Connect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:The Boys in the Boat by Daniel James BrownLazy B by Sandra Day O’Connor1929 by Andrew Ross SorkinThe Millennial Ag PodcastJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's ⁠NewslettersList your jobs on ⁠Of The West
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    40 分
  • 146. Building Brands That Last with Jillian Murphy

    146. Building Brands That Last with Jillian Murphy
    2026/03/10

    This week on Leaders of the West, Mentor March continues with Jillian Murphy, a sales strategist and former food and beverage distribution executive who helped bring brands like Boom Chicka Pop, PopCorners, and Health-Ade Kombucha to market. Jillian shares how she transitioned from corporate sales into building her own multi-seven-figure consulting business and what it really takes for products to stand out and scale in retail.

    We also talk about simplifying business growth, the importance of relationship capital, and why entrepreneurs need to focus on the right audience instead of trying to sell to everyone. From 90-day business sprints to believing in the product you sell, this conversation is full of practical insight for anyone building a brand or growing a business.

    Be sure to subscribe/follow the show so you never miss an episode!

    Connect with Jillian:

    1. Follow on Instagram @thejillianmurphy
    2. Listen to her podcast, The Jillian Murphy Show

    Connect with Jessie:

    1. Follow on Instagram @ofthewest.co and @mrsjjarv
    2. Follow on Facebook @jobsofthewest
    3. Check out the Of The West website

    Resources & Links:

    1. Relationship Bank Account by Jeff Fenster
    2. Nodpod
    3. Join The Directory Of The West
    4. Get our FREE resource for Writing a Strong Job Description
    5. Get our FREE resource for Making the Most of Your Internship
    6. Get our FREE resource: 10 Resume Mistakes (and how to fix them)
    7. Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
    8. Email us at hello@ofthewest.co
    9. Subscribe to Of The West's ⁠Newsletters
    10. List your jobs on ⁠Of The West
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    不明
  • 145. Why You Need a Board of Directors (Introducing Mentor March)

    145. Why You Need a Board of Directors (Introducing Mentor March)
    2026/03/03

    I am so excited for this episode and an announcement! This week, we are kicking off something new called Mentor March. Over the next four weeks, I’ll be bringing you conversations with people who have personally mentored me in different areas of my life, from business and agriculture to marriage, leadership, and entrepreneurship. These are the people who have shaped how I think, how I lead, and how I build.

    In this episode, I share why mentorship matters so much and why it is not just for entrepreneurs or corporate leaders. We all need a board of directors in our lives. People who have walked the path ahead of us and are willing to tell us the truth. If most of what you have learned has come from other people, imagine what could change if you became intentional about who those people are. Mentor March starts next week, and I cannot wait for you to meet the mentors.

    Be sure to subscribe/follow the show so you never miss an episode!

    Connect with Jessie:

    1. Follow on Instagram @ofthewest.co and @mrsjjarv
    2. Follow on Facebook @jobsofthewest
    3. Check out the Of The West website

    Resources & Links:

    1. Join The Directory Of The West
    2. Get our FREE resource for Writing a Strong Job Description
    3. Get our FREE resource for Making the Most of Your Internship
    4. Get our FREE resource: 10 Resume Mistakes (and how to fix them)
    5. Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
    6. Email us at hello@ofthewest.co
    7. Subscribe to Of The West's ⁠Newsletters
    8. List your jobs on ⁠Of The West
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    20 分
  • 144. Paving the Way and Choosing Joy with Pam Minick

    144. Paving the Way and Choosing Joy with Pam Minick
    2026/02/24

    This week, I had the absolute honor of sitting down with Pam Minick, cowgirl, competitor, broadcaster, history-maker, and one of the most respected women in the Western industry. But more than any title she has held, this conversation is about something deeper. It’s about joy.

    Pam shares her journey from growing up riding horses in Las Vegas to becoming Miss Rodeo America and breaking barrier after barrier as one of the first women to hold major broadcasting roles in rodeo. What stood out most to me was not the accolades, but her mindset. After a recent leukemia diagnosis and months of treatment, Pam made a daily decision to choose joy. That phrase became more than words. It became her anchor, her perspective, and even the name of a racehorse inspired by her resilience.

    We talk about finding work you love, saying yes before you know how you will figure it out, cheering for the next generation, and why joy is not accidental. It is intentional. This episode is a reminder that no matter what season you are in, you still get to choose how you show up, and the word “can’t” shouldn’t be used.

    Resources & Links:

    • Nespresso Machine
    • Join The Directory Of The West
    • Get our FREE resource for Writing a Strong Job Description
    • Get our FREE resource for Making the Most of Your Internship
    • Get our FREE resource: 10 Resume Mistakes (and how to fix them)
    • Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
    • Email us at hello@ofthewest.co
    • Subscribe to Of The West's ⁠Newsletters
    • List your jobs on ⁠Of The West

    Connect with Pam:

    • Follow on Instagram @pamelaminick

    Connect with Jessie:

    • Follow on Instagram @ofthewest.co and @mrsjjarv
    • Follow on Facebook @jobsofthewest
    • Check out the Of The West website

    Be sure to subscribe/follow the show so you never miss an episode!

    Learn more about your ad choices. Visit megaphone.fm/adchoices
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    44 分
  • 143. The Leadership Decisions Behind a $600M Economic Impact Event with Chris Boleman

    143. The Leadership Decisions Behind a $600M Economic Impact Event with Chris Boleman
    2026/02/17

    I’m so excited for this week’s guest, Chris Boleman, the President and CEO of the Houston Livestock Show and Rodeo. We’re just weeks away from the gates opening to one of the most iconic events in the country. Chris shares what it’s like to lead an organization of this magnitude, how it’s grown into a year-round economic powerhouse, and why their mission of supporting agriculture, education, and Western heritage remains stronger than ever.

    We talk about what goes into planning a month-long live event that draws 2.7 million visitors, the power of 36,000 volunteers, and the $600 million that’s been invested back into youth, scholarships, and workforce development. You’ll also hear how the Houston Rodeo is pushing innovation while honoring tradition, from drone shows to vocational programs, and what leadership looks like when it’s rooted in collaboration and community.

    Resources & Links:

    • Episode 136. Girl Talk: Lessons from Leading 36,000 Volunteers with Melinda Underhill
    • Lonesome Dove: A Novel by Larry McMurtry
    • Join The Directory Of The West
    • Get our FREE resource for Writing a Strong Job Description
    • Get our FREE resource for Making the Most of Your Internship
    • Get our FREE resource: 10 Resume Mistakes (and how to fix them)
    • Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
    • Email us at hello@ofthewest.co
    • Subscribe to Of The West's ⁠Newsletters
    • List your jobs on ⁠Of The West

    Connect with Chris:

    • Follow on Instagram @rodeohouston
    • Visit the Houston Livestock Show and Rodeo

    Connect with Jessie:

    • Follow on Instagram @ofthewest.co and @mrsjjarv
    • Follow on Facebook @jobsofthewest
    • Check out the Of The West website

    Be sure to subscribe/follow the show so you never miss an episode!

    Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 分
  • 142. Holding On, Too Tightly

    142. Holding On, Too Tightly
    2026/02/10

    In this powerful solo episode, I’m sharing a message that’s been sitting on my heart: how our tightest grips on people, businesses, and outcomes can unintentionally suffocate the very things we’re trying to grow. Inspired by Of Mice and Men, I talk through how love can morph into control, and how that shift can affect family farms, careers, marriages, and leadership dynamics.

    This isn’t a “fix it all” episode, but it is a vulnerable look at how letting go just enough might actually allow things to breathe, progress, and flourish. If you’ve ever felt like the life is being squeezed out of you, or if you’re wondering whether you might be squeezing too hard, this episode is for you.

    Resources & Links:

    • Of Mice and Men by John Steinbeck
    • The Alchemist by Paulo Coelho
    • Join The Directory Of The West
    • Get our FREE resource for Writing a Strong Job Description
    • Get our FREE resource for Making the Most of Your Internship
    • Get our FREE resource: 10 Resume Mistakes (and how to fix them)
    • Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
    • Email us at hello@ofthewest.co
    • Subscribe to Of The West's ⁠Newsletters
    • List your jobs on ⁠Of The West

    Connect with Jessie:

    • Follow on Instagram @ofthewest.co and @mrsjjarv
    • Follow on Facebook @jobsofthewest
    • Check out the Of The West website

    Be sure to subscribe/follow the show so you never miss an episode!

    Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 分
  • 141. Building Experiences That Connect Farmers and Consumers, with Brian Moates of Our Farms

    141. Building Experiences That Connect Farmers and Consumers, with Brian Moates of Our Farms
    2026/02/03

    This week, I’m joined by Brian Moates, Head of Farm and Partner Experience at Our Farms, a growing marketplace and movement reshaping how we shop for food and support farmers. Brian has a fascinating background, from motorsports and marketing to building digital-first experiences for brands like Ford and Lincoln, and now he’s bringing that expertise to agriculture.

    In this episode, we talk about how Our Farms connects local producers with consumers in a way that’s scalable, human, and values-driven. Brian shares why he’s passionate about storytelling, what shifted his view on food and farming, and how his own daughter’s health issues led to a deeper understanding of what’s really in our food. We also dive into the tech powering this shift, how Our Farms is different from traditional DTC platforms, and why small producers finally have a seat at the table.

    Resources & Links:

    • Practicing the Way: Be with Jesus. Become like him. Do as he did. by John Mark Comer
    • The Infinite Game by Simon Sinek
    • Unreasonable Hospitality by Will Guidara
    • The Let Them Theory by Mel Robbins
    • Small Giants by Bo Burlingham
    • Join The Directory Of The West
    • Get our FREE resource for Writing a Strong Job Description
    • Get our FREE resource for Making the Most of Your Internship
    • Get our FREE resource: 10 Resume Mistakes (and how to fix them)
    • Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
    • Email us at hello@ofthewest.co
    • Subscribe to Of The West's ⁠Newsletters
    • List your jobs on ⁠Of The West

    Connect with Brian:

    • Follow on Instagram @ourfarms
    • Visit Our Farms website

    Connect with Jessie:

    • Follow on Instagram @ofthewest.co and @mrsjjarv
    • Follow on Facebook @jobsofthewest
    • Check out the Of The West website

    Be sure to subscribe/follow the show so you never miss an episode!

    Learn more about your ad choices. Visit megaphone.fm/adchoices
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    49 分