If you’re competing on price, you’re already losing.

Too many salespeople fall into the trap of low-cost selling, thinking that dropping their price is the only way to win the deal. But here’s the truth—customers don’t actually buy on price alone. They buy based on trust, value, and confidence in what you offer.

So how do you move past price-driven conversations and sell in a way that actually builds long-term success?

In this episode of Lead with Soft Skills, JP Warren dives into:
✅ Why price-based selling kills your margins and leads to weak customer relationships
✅ How to shift the conversation from cost to real business impact
✅ The #1 mistake salespeople make when trying to justify their pricing
✅ How soft skills—like communication, trust-building, and influence—help you sell beyond price
✅ Real strategies you can implement today to differentiate yourself and close deals with confidence

If you’re ready to stop racing to the bottom and start selling on value, this episode is for you.

Major oil and gas companies like Chevron, BP, ConocoPhillips, Apache, and Shell have announced thousands of job cuts in 2024/2025, with workforce reductions expected to continue (including OFS!). With industry uncertainty growing, now is the time to take control of what you can influence—your mindset, your network, and your next move.
This free webinar will equip you with the strategies and tools to reposition yourself, regain confidence, and land your next opportunity faster.
What You’ll Learn:
✅ Reframe layoffs as an opportunity, not a setback – How to manage uncertainty with a resilient mindset
✅ How to network like a pro – Leverage your connections and industry relationships to uncover job opportunities
✅ The skills hiring managers are prioritizing in 2025 – Stand out by refining your communication, leadership, and adaptability
✅ Mastering interviews & your elevator pitch – Make a strong first impression and confidently communicate your value
✅ LinkedIn and personal branding strategy – Ensure recruiters and hiring managers find you

In this episode of Lead with Soft Skills, we break down the SPIN Selling Technique—a proven framework for building trust and uncovering client needs in complex sales. Whether you’re in sales or looking to improve your communication and influence, SPIN offers a strategic way to connect with others and deliver value.

We’ll explore the four steps of SPIN:

1. Situation Questions – Understanding the client’s current state.
2. Problem Questions – Identifying challenges and pain points.
3. Implication Questions – Highlighting the impact of those challenges.
4. Need-Payoff Questions – Demonstrating how your solution meets their needs.

Discover real-world examples, when and how to use SPIN, and how it aligns with soft skills to create meaningful, results-driven conversations.

Tune in to elevate your selling strategy and communicate with greater purpose and precision. Don’t miss this opportunity to sharpen your skills and close with confidence!