『Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy』のカバーアート

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

著者： Fexingo
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Lucas and Luna explore the machinery of modern B2B lead generation — demand creation, pipeline architecture, and the metrics that separate a functional funnel from a leaking one. Each episode takes a specific lead-gen problem: how to qualify inbound signals without drowning in noise, when to push for a demo versus nurture a contact, what conversion benchmarks actually mean across SaaS, professional services, and industrial verticals. Lucas brings the frameworks — database marketing, intent data scoring, attribution modeling — while Luna tests them against real campaigns she's run, citing specific cost-per-lead figures and close-rate shifts. Together they dissect ABM platforms, CRM hygiene, and the tension between volume and quality. No platitudes about 'relationships' — just the math of outreach sequences, the failure modes of MQL definitions, and why most companies stop following up too early. For marketing ops directors, revenue ops leads, and founders who write their own cold emails: this is the show where lead generation stops being a black box and becomes a system you can tune. #LeadGeneration #B2BMarketing #DemandGen #PipelineBuilding #ABM #IntentData #RevenueOperations #MarketingOps #CRM #SalesFunnel #B2BLeads #ColdEmail #LeadScoring #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How HubSpot Used Customer Data to Fuel Growth

    How HubSpot Used Customer Data to Fuel Growth
    2026/09/10
    We break down how HubSpot turned its own customer success data into a predictable demand engine, focusing on the specific trigger events that converted support tickets into pipeline. This episode examines the mechanics of using first-party data for B2B lead generation, offering actionable insights for marketing leaders looking to build smarter pipelines in September 2026. #HubSpot #CustomerSuccess #B2BMarketing #LeadGeneration #DataDrivenGrowth #PipelineBuilding #FexingoBusiness #BusinessPodcast #MarketingStrategy #SalesAlignment #CustomerRetention #DemandGen #SaaS #RevenueOperations #MarketingOps #ContentMarketing #DigitalStrategy #TechNews Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Customer Support Logs Reveal Hidden B2B Sales Leads

    How Customer Support Logs Reveal Hidden B2B Sales Leads
    2026/09/09
    In this episode, Lucas and Luna dive into a surprisingly untapped goldmine for B2B lead generation: customer support logs. While most marketing teams focus on outbound prospecting or competitor analysis, they often ignore the rich intent signals hidden in internal tickets. We explore how analyzing common pain points across support channels can reveal exactly where prospects are getting stuck, allowing sales teams to craft hyper-targeted outreach that solves problems before they even arise. From parsing ticket volume spikes to identifying specific feature requests that signal buying readiness, we break down the operational shift required to turn service data into pipeline. If you have ever wondered why your inbound leads feel cold, it might be because you aren't looking at the people who are already asking for help. #B2BSales #LeadGeneration #CustomerSupport #SalesIntelligence #MarketingStrategy #PipelineBuilding #SaaS #DataDriven #FexingoBusiness #BusinessPodcast #LucasAndLuna #SalesOps #CustomerSuccess #IntentData #RevenueOperations #TechMarketing #GrowthHacking #InternalData Keep every episode free: buymeacoffee.com/fexingo
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    12 分
  • How Pricing Page Changes Signal Buyer Intent

    How Pricing Page Changes Signal Buyer Intent
    2026/09/08
    We look at how subtle shifts in B2B pricing pages serve as real-time demand signals. When a vendor changes their tiered structure, adds usage-based metrics, or removes enterprise caps, they are often reacting to competitive pressure or shifting market demand. Lucas and Luna break down three specific pricing page updates from major SaaS companies that preceded significant market moves. By monitoring these public changes, sales teams can identify which prospects are likely evaluating solutions and adjust their outreach timing accordingly. This episode covers the economics of price anchoring and how to interpret public data for private pipeline growth. #B2BMarketing #LeadGeneration #PricingStrategy #DemandGen #SalesIntelligence #SaaSMetrics #CompetitiveAnalysis #PipelineGrowth #MarketSignals #LucasAndLuna #FexingoBusiness #BusinessPodcast #TechNews #GrowthHacking #RevenueOps #CustomerAcquisition #DataDriven #MarketingTrends Keep every episode free: buymeacoffee.com/fexingo
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    9 分
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