How Competitor Webinar Registration Forms Reveal Lead Targets

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How Competitor Webinar Registration Forms Reveal Lead Targets

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In this episode of Lead Generation with Fexingo, Lucas and Luna explore a powerful yet underutilized B2B lead gen tactic: mining competitor webinar registration forms for actionable account targets. Lucas explains how forms often include fields like company size, revenue range, and role, giving away exactly which prospects are actively researching a problem your competitor solves. He walks through a specific case: a mid-market SaaS company that scraped registration data from a rival's upcoming webinar, identifying 47 accounts that matched their ideal customer profile, then launched a targeted outreach campaign that closed three deals worth $340,000 in total contract value within 60 days. Luna probes the ethical gray area, the tools needed (like builtWith or similar tech profilers), and how to avoid common pitfalls such as stale data or compliance issues. The hosts also discuss how to combine form data with LinkedIn Sales Navigator for warm intros. A concrete, tactical episode for any B2B marketer looking to turn competitor events into their own pipeline. #CompetitorWebinarForms #B2BLeadGen #DemandGen #PipelineBuilding #LeadStrategy #CompetitorIntelligence #WebinarMarketing #SalesProspecting #ABM #ICPMatching #TechStack #LinkedInSalesNavigator #BuiltWith #DataEthics #Marketing #B2BMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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