Maintaining cohesion and connection in a vast, globally distributed family business while honouring its 170-year-old history is no small feat. Yet for Laura Meyer Ahlström, Family Functions Manager of Finland’s Ahlström Corporation, a multi-generational enterprise with over 420 family members, fostering unity and connection through the art of storytelling is a gratifying challenge.

Laura’s connection to her family’s past deepened during childhood visits to their ancestral home in Norrmark, Finland, where she uncovered historical letters and photographs. These discoveries revealed the powerful resource the family archive represented and how it could inspire and excite both current and future generations. Today, Laura harnesses this rich legacy — blending tradition with innovation — to unify the family’s voice and articulate its values across generations.

In this episode, Laura Meyer Ahlström reflects on her role as Family Functions Manager for Ahlström Corporation, a global leader in fibre-based specialty materials. She shares her experience using the family’s films and biographies to create multilingual narratives that resonate with and unite family members at home and abroad. Laura also discusses her family’s belief in entrepreneurialism and individuality, and how passion is always prioritised over obligation.