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If you’ve thought you need to be doing more with Linkedin, but don’t know how, this episode is for you. Whether you’re a student or new grad building your network, or a mid-career professional starting a job search, we break down how to get the most out of LinkedIn.

We’re joined by LinkedIn expert and career coach Sarah Burgess. For over 20 years Sarah has coached everyone from school leavers to C-suite execs, becoming an expert LinkedIn user along the way.

You’ll learn:

• The essentials of building your Linkedin profile
• LinkedIn etiquette for new users
• How to get started liking, commenting and posting (if you want to)
• Whether you should use AI for content
• How to get started job searching on LinkedIn
• How to get more recruiters looking at your profile
• Whether you should use the Open to Work green banner and LinkedIn Premium

We’ve split this episode in two, but Sarah offers so many great tips we think the whole episode is worth a listen, whatever stage you’re at!

To connect with Sarah about her workbooks and coaching, see below.

Hit play now.

3.25 Sarah’s journey to becoming a LinkedIn expert

PART ONE

6.15 Gen Z launching on LinkedIn - how to get started

6.53 Building your profile

7.57 Starting to build connections

8.20 Starting with liking and posting

9.08 Linkedin etiquette

10.52 What kind of posts get more engagement

12.25 The Three P’s for your post boundaries

13.22 How to get started with posting

14.20 Sophie Broome’s authentic, diary-like posts https://www.linkedin.com/in/sophie-broome/

15.05 What kind of tone of voice to use on LinkedIn

16.46 How to use your university’s alumni page for networking

18.13 Example of how powerful alumni connections can be

19.38 Shout out to our reviewers - Thank you!

20.25 How LinkedIn can help with your studies

22.34 Is there an acceptable amount of AI to use?

23.36 How JobMatch works

24.24 Sarah’s forthcoming workbooks

26.55 LinkedIn for Smart Students sessions and parent consultations on career choices

27.40 PART TWO

28.12 Gen X: the essential things to get started with LinkedIn’s job search capabilities

30.06 What’s the point - why should I bother?!

30.50 How to easily boost your visibility with people outside your network

31.20 How to get people looking at your profile - including recruiters

31.46 How commenting can showcase your expertise

33.21 Controversial topic 1: the green ‘Open to Work’ banner

35.54 The little known prompt the green banner triggers

37.18 The importance of ‘current role’ for recruiter searches - how to not be invisible

39.22 Controversial topic 2: LinkedIn Premium - is it worth it?

40.18 How taking the free trial and cancelling can work to your advantage

41.45 LinkedIn’s less well known features that are worth looking at

45.17 How to follow up with Sarah and learn more

Connect with Sarah Burgess

https://www.linkedin.com/in/sarahburgess/

https://www.koru-associates.co.uk/

Send us a voice message on Speakpipe!

https://www.speakpipe.com/thegenxzexchange

Connect with us:

https://www.linkedin.com/in/chrisperkins172/

https://www.linkedin.com/in/lily-perkins-8446a82bb/