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Launch Perspective

Launch Perspective

著者: Lydia Martin
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In the launch perspective podcast, we share the mindset and the step-by-step strategies that will help you launch and scale the online business of your dreams so you can live life with more freedom and impact.© 2025 Launch Perspective マネジメント・リーダーシップ リーダーシップ 経済学
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  • 46: From AI Overload to Authentic Impact — Why Courses Still Win with Amy Porterfield
    2025/09/02

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    Have you been wondering if digital courses are “dead” in today’s AI-driven world? With so much content available at our fingertips, it’s easy to question if creating a course is still worth it.

    In this episode, I sit down with the one and only Amy Porterfield, bestselling author, host of Online Marketing Made Easy & The Amy Porterfield Podcast, and creator of Digital Course Academy.

    Over the past 16 years, Amy has built a $120 million business serving over 100,000 students through her programs. She knows exactly what’s working (and what’s not) in the online course industry right now.

    We talk about:

    • Why courses are not only alive but evolving in exciting ways
    • How to stand out in an AI-saturated world with authenticity, support, and accountability
    • The course trends that are thriving in 2025 (hint: it’s not about creating a 12-module “monster”!)
    • The biggest mistakes new course creators make and how to avoid them
    • Why now is actually the best time to create your digital course

    If you’ve been sitting on an idea, letting fear, perfectionism, or “waiting for the right time” hold you back, this conversation is your green light to get started.

    👉 Amy is also hosting her once-a-year Course Confident Bootcamp, designed to help you choose your course topic, price it, and start building an audience all with her signature step-by-step guidance. I highly recommend joining us there!

    🔗 Join the Course Confident Bootcamp here

    This episode is packed with inspiration, practical advice, and a fresh perspective on why courses still win... even in the age of AI. You’ll walk away knowing that the world needs your knowledge, your voice, and your story.

    Watch the video/read the blog for this episode here.

    Learn more about how DCA impacted my business at https://www.banishbusinessclutter.com/digital-course-academy

    Already launched a course? Check out this free quiz from Amy and discover The Hidden Bottleneck Blocking Your Next $100K. Spot (and Fix!) The Problem Costing Your Money, Time, and Heartache. TAKE THE QUIZ

    Have knowledge to share… but no clue how to turn it into income? If you’re a coach or course creator who’s stuck in overthinking or overwhelm... I see you.

    You’re exactly who Ignite was built for. It’s my coaching + community membership where we help you package what you know, build scalable systems, and simplify the tech... so you can create a profitable business you love.

    ✨ Join us at igniteinnercircle.com

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    40 分
  • 45: Build Your AI Dream Team: Automate, Delegate, and Scale Smarter
    2025/08/26

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    In this episode of Launch Perspective, I’m sitting down with Brittany Long, the queen of sustainable content and the creator of the AI Dream Team method that’s changing how entrepreneurs show up online.

    We’re diving into how Brittany used AI to replace over $4,700/month in freelance support, how she creates massive amounts of content from one simple voice memo, and what her 6-person “AI Dream Team” looks like.

    We cover the exact tools and workflows she uses to automate thousands of dollars' worth of work each month… without sacrificing authenticity.

    You’ll learn:

    • What an AI Dream Team is (and how it can save you serious time and money)
    • The 6 “clones” Brittany created to scale her business faster with less burnout
    • How even non-techy entrepreneurs can start building their first AI assistant
    • Why AI is the key to showing up more consistently and more powerfully in your content

    Whether you’re new to AI or ready to dive deeper, this conversation will open your eyes to what’s possible when you stop doing it all alone.

    If you’ve ever felt overwhelmed by content, burned out by launch cycles, or stuck at a growth plateau, this conversation will open your eyes to what’s possible when you let AI do the heavy lifting.

    🎥 Want to see Brittany’s system in action?

    Get instant access to our AI Dream Team Workshop replay: https://lydiamartin.info/aiteam

    Access the video for this episode: https://www.banishbusinessclutter.com/blog/build-your-ai-dream-team-automate-delegate-and-scale-smarter-with-brittany-long

    For more tools, trainings, and resources to help you build predictable profits in your online business, visit https://banishbusinessclutter.com


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    30 分
  • 44: Design a Day That Pays: The VIP Day Model That Changed My Business
    2025/07/22

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    If you’ve ever felt stuck wondering what to offer, or overwhelmed by long client projects that drain your energy, this episode might change the way you think about your business model. I’m joined by VIP Day expert Sarah Masci, who shares how coaches, creatives, and even aspiring course creators can turn their skills into one-day offers that deliver incredible results for clients... and more simplicity for you.

    Whether you're brand new to digital business or looking for a more focused way to serve, this conversation will help you rethink what’s possible.

    Show Notes:
    In this episode of Launch Perspective, I sit down with VIP Day pioneer Sarah Masci to explore the one-day service model that helped me reimagine how we work with clients. Since implementing VIP Days, our monthly revenue has grown by 50 percent, and more importantly, our client process feels so much lighter and more aligned.

    You’ll learn:

    ✅ What a VIP Day really is, and how it’s different from traditional services
    ✅ Why this model works for more than just designers
    ✅ How to structure and price your first VIP Day
    ✅ The systems and automations that make it all run smoothly
    ✅ Why VIP Days might be the perfect next step, even if you’re just starting out

    If you’ve been craving a simpler way to serve your audience, or a faster way to validate your skills, this episode is for you.

    Resources Mentioned:
    👉 Grab Sarah’s Book Me For a Day Blueprint to start mapping out your own VIP Day: https://lydiamartin.info/sarah

    👥 Want more support creating a sustainable business with offers that work for your life... not just your income goals? Join us inside IGNITE, our mentorship community for digital entrepreneurs: https://igniteinnercircle.com

    Get Kajabi, our recommended platform for digital entrepreneurs: https://banishbusinessclutter.com/kajabi

    Want to learn more about our Done-In-A-Day Kajabi Services? CLICK HERE

    Access the video/blog version of this episode: CLICK HERE

    Have knowledge to share… but no clue how to turn it into income? If you’re a coach or course creator who’s stuck in overthinking or overwhelm... I see you.

    You’re exactly who Ignite was built for. It’s my coaching + community membership where we help you package what you know, build scalable systems, and simplify the tech... so you can create a profitable business you love.

    ✨ Join us at igniteinnercircle.com

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    38 分
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