What if the real reason your social media isn’t bringing in new clients has nothing to do with the algorithm? In this episode, I break down the top four areas beauty pros overlook the most when it comes to getting clients to book straight from their socials. I share simple shifts that can help you convert faster, show up more confidently, and finally get your online presence working for you.

What you'll learn in this episode:

• Why one tiny detail on your website could be costing you bookings
• The hidden mistake in your follower list that stalls your growth
• The uncomfortable thing you're avoiding online (that actually speeds up client growth)
• The surprisingly simple way to stand out from every artist down the street

Hit play and get inspired to tighten up your strategy going into 2026.

Want to create content that *actually* books clients? My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!

For just $28, you’ll learn how to:

💖 Create a real content strategy

☁️ Simplify your content planning so posting feels easier

🦋 Create focused content campaigns based on your business goals for the month

Get instant access to the 60-minute masterclass

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

LASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Make 2026 your best year yet! $99 ticket presale is live! First 20 tickets sold will also get access to our content strategy masterclass - Beauty Content Mastery! Get your TICKET HERE!

What if the end of the year isn’t a finish line…but the moment you finally see how far you’ve come? Here is the pep talk I wish someone had given me during the seasons when business felt heavy, slow, or straight-up confusing. I’m talking mindset, grit, and the tiny choices that add up to a comeback you can actually feel in your body.

If you’ve been a little hard on yourself lately, consider this your permission to soften and remember what’s still possible. Take a breath, hit play, and let’s walk into the new year with a whole new energy.

In this episode, you’ll hear:

• What questions I ask myself when business feels “off”?
• How do I anchor back into my why when everything feels overwhelming?
• The mindset shift helps me move through slow seasons without spiraling
• Where do I still have more control than I think?
  
  

Let this episode be your reminder that you are capable of more than you think. XOXO

Want to create content that *actually* books clients? My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!

For just $28, you’ll learn how to:

💖 Create a real content strategy

☁️ Simplify your content planning so posting feels easier

🦋 Create focused content campaigns based on your business goals for the month

Get instant access to the 60-minute masterclass here.

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

LASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Make 2026 your best year yet! $99 ticket presale is live! First 20 tickets sold will also get access to our content strategy masterclass - Beauty Content Mastery! Get your TICKET HERE!

Are you feeling the tug to finally go all in on your beauty business…like really go for it?! In this episode, I reveal the 2026 Lash Biz Babes Experience theme and why this year’s event is shifting from a “conference” to a full-blown, curated experience built specifically for solo beauty pros who want to grow with intention not pressure.

I share the truth about waiting for the “perfect time,” the mindset traps that keep so many artists stuck, and the moments that changed everything in my own business. Going all in is about bold decisions, belief, and tiny bravery that compounds into something massive - not just hustling till you burn out.

Hit play then get your ticket to the Lash Biz Babes Experience below!

What you’ll hear in this episode:

• How the new Lash Biz Babes Experience will create deeper transformation
• Why solo beauty pros need different support than artists with teams
• The mindset blocks that keep you playing small (plus how to break out of them)
• One decision that completely changed the direction of my business

The Lash Biz Babes Experience is BACK for its 4th year on May 2nd, 2026! And this year’s theme is all about Going ALL IN on your beauty business! This 1-day, online experience is deeper, more interactive, and more transformative than ever before.

If you’re a solo lash artist, esthetician, or beauty pro who is wanting to feel confidence, clarity, and momentum in 2026, this is for you! You’ll get access to every speaker, training, giveaway, and the full replay library afterwards. And the best part? It's all online. No added travel costs. You can participate from home!

✨ Presale is officially OPEN now through December 31st! Get your ticket for only $99. Prices will go up in 2026. Let's make this the year we go ALL IN together!💖

Get your TICKETS HERE!

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

LASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Make 2026 your best year yet! $99 ticket presale is live! First 20 tickets sold will also get access to our content strategy masterclass - Beauty Content Mastery! Get your TICKET HERE!

Wouldn’t it be great to add money to your pocket without having to book new clients? In this re-released listener favorite episode, I share exactly that - simple ways to boost your earnings by selling retail products and offering service add-ons, all while keeping things low-pressure and natural.

I know this year has been tough for many beauty businesses, but the holiday season is the perfect time to step back, refresh your mindset, and see the opportunities around you. I walk you through making retail feel less salesy and ideas for what to sell along with service add-on’s that complement what you already offer. Plus, I give you tips on how to promote all these extras drawing from my experience as a social media manager for beauty businesses!

What you’ll learn in this episode:

• How can retail sales feel natural instead of pushy?
• What are the best products to pair with your services for easy sales?
• How to boost holiday sales with gift baskets
• What profitable service add-ons require little extra time or cost
• How can you talk about retail and add-ons in a way that feels authentic to you?
• Expert tips for using your social media to promote these extras

Lash artist, esthetician, or hairstylist - this episode is packed with ideas to help you make more money this holiday season!

Want to create content that *actually* books clients?

My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!

For just $28, you’ll learn how to:

💖 Create a real content strategy
☁️ Simplify your content planning so posting feels easier
🦋 Create focused content campaigns based on your business goals for the month

Get instant access to the 60-minute masterclass

Resources:

• Looking to get help with your salon or beauty business' social media pages? Let's set up a time to talk! www.beautycorpro.com

Where We Can Connect:

• Let's Be Friends on IG! www.instagram.com/xoericaschramm

Have you been chasing followers and likes thinking that's the secret to booking more clients? In this episode, I call out the biggest lie that social media "gurus" have been feeding us. It's probably why you feel burnt out and frustrated right now. The truth is, most of the advice floating around Instagram and TikTok isn't even meant for beauty professionals like us, and following it is actually holding you back.

I break down the four things that actually matter for local service-based businesses, and spoiler alert—engagement rates aren't on the list. If you've been posting and praying without a real strategy, or wondering why you're putting in all this effort with nothing to show for it, this episode is going to be a total game-changer for how you approach social media.

In this episode, you'll learn:

• Why follower counts and engagement rates won't actually grow your beauty business (and what to focus on instead)
• The 4-step framework to build consistent clientele and raving fans
• Is your booking process costing you clients?

Ready to ditch the fluff and focus on what actually books clients? My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!

For just $28, you’ll learn how to:

💖 Create a real content strategy

☁️ Simplify your content planning so posting feels easier

🦋 Create focused content campaigns based on your business goals for the month

Get instant access to the 60-minute masterclass

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

LASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Make 2026 your best year yet! $99 ticket presale is live! First 20 tickets sold will also get access to our content strategy masterclass - Beauty Content Mastery! Get your TICKET HERE!

What if I told you one TikTok video could book out your entire month or even save your business from closing? I break down the exact strategy my social media agency clients are using right now to fill their books, and honestly, the results have been blowing my mind. From an esthetician who moved to a new city and landed 30+ clients from one video, to another who saved her business with 300 bookings, I'm seeing this work over and over again.

I know you might be thinking "ugh, not another platform to learn," but hear me out on this one. I share the super simple formula we use with our clients that's getting them thousands of local followers and consistent bookings without needing to go viral or spend hours creating content. Plus, I get real about the mindset stuff that might be holding you back from showing up online, because let's be honest, we've all been there.

In this episode, you'll learn:

• Why TikTok is absolutely crushing it for local beauty businesses right now (and how the algorithm actually works in your favor)
• The exact opening line formula I use that gets videos in front of YOUR ideal clients in YOUR area
• How to create talking videos that feel natural and authentic even when you're terrified of being on camera
• The shift in perspective about social media you need to hear

Hit play and let's go!

Are you ready to create content that actually books clients?

My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!

For just $28, you’ll learn how to:

💖 Create a real content strategy

☁️ Simplify your content planning so posting feels easier

🦋 Create focused content campaigns based on your business goals for the month

Get instant access to the 60-minute masterclass

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

What would our industry look like if every artist—no matter their skin tone, background, or story—felt fully seen and celebrated? In this episode, I sit down with Jazmin Riorden, a lash artist, educator, and founder of the Melanated Lash Network, to talk about what inclusion really looks like in the beauty space. We go deep into what it means to make every client, student, and pro feel seen, valued, and welcomed—and how one small ripple of awareness can create a much bigger wave of change. This one’s honest, eye-opening, and full of perspective we all need to hear.

Jazmin shares her journey from the military to aesthetics, how she discovered her voice for advocacy, and why she believes representation is essential. Together, we unpack what beauty professionals can do (and stop doing) to build a more inclusive, connected community. You’ll leave this episode inspired to reflect and take action.

Hit play now and let’s be the ones who do better because we can.

In this episode, you’ll hear:

• What inspired Jazmin to speak up about diversity in the lash industry
• How her military background shaped her leadership and resilience
• What are the biggest visibility gaps for BlPOC beauty pros?
• What language and habits unintentionally make clients feel excluded?
• How can lash artists make their spaces more inclusive right now?
• The mission behind the Melanated Lash Network?
• How giving (and receiving) grace can move the entire industry forward
  
  
  

Follow @beautynartistry and @melanatedlashnetwork to connect with Jazmin and learn more.

More about Jazmin:
Jazmin has been lashing for 8 years and has owned Beauty N Artistry for the last 5 years. She started in the beauty industry 13 years ago doing makeup and after leaving the military went to esthetics school. She has a passion for helping to diversify the beauty industry to make all people feel seen and loved!

Connect with Jazmin:
Jazmin’s Instagram: https://www.instagram.com/beautynartistry/

Melanated Lash Network Instagram: https://www.instagram.com/melanatedlashnetwork/

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

LASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Make 2026 your best year yet! $99 ticket presale is live! First 20 tickets sold will also get access to our content strategy masterclass - Beauty Content Mastery! Get your TICKET HERE!

Ready to make this your most profitable Black Friday yet? This year, we’re not winging it. We’re going in with a plan, a strategy, and a whole lot less stress. In this episode, I break down exactly how to prep your Black Friday sale so you can actually enjoy your Thanksgiving dinner and wake up to sales rolling in while you’re still in your PJs.

I share the simple steps I use with my own social media clients to create calm, profitable, and well-planned promos. Black Friday doesn’t have to be chaos to work. Whether you’re a lash artist, beauty pro, or product-based brand, this episode will help you make more money and protect your peace.

What you’ll learn in this episode:

• How far in advance to start your Black Friday planning (and what to prep first)
• What questions to ask yourself before deciding on your promo
• The secret to choosing a sale that aligns with your goals (not random discounts)
• How to map out your “hype,” “awareness,” and “sale” phases so people actually buy
• Tips for automating your posts and emails so you’re not glued to your phone all weekend
• Why patience (and cookie metaphors 🍪) will make or break your sale success
  
  

Tune in to get your Black Friday strategy locked, loaded, and stress-free. This year, we’re doing it smarter, not harder.

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

LASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Make 2026 your best year yet! $99 ticket presale is live! First 20 tickets sold will also get access to our content strategy masterclass - Beauty Content Mastery! Get your TICKET HERE!