What if you stopped pricing your lash services based on what everyone else is charging...and started pricing based on the life you actually want to build?

In this episode of Lash Biz Babes, I talked with Valerie Ochoa (@valthelashgal on IG) to talk about building a profitable lash business with intention. Val shares how a $800 lash training at 19 years old completely changed the trajectory of her life, eventually leading her to open The Dollhouse Salon Suites, launch a board-accredited lash academy, and open her town's first lash supply store.

We talked about one of the biggest struggles beauty professionals face: making your business financially sustainable without burning yourself out. Val explains her "working backwards" pricing method, why every lash artist's pricing should be different, and how understanding your income goals can completely change the way you run your business.

We also have an honest conversation about social media, why likes don't always equal bookings, and how showing up consistently (even when you don't feel like it) is one of the most powerful forms of marketing available to beauty professionals!

In this episode, we cover:

💖 Val's journey from brand-new lash artist to salon owner, educator, and lash supplier

🦋 Why conferences and networking accelerated her business growth

✨ How to price your services based on your income goals instead of your competitors

💖 Common pricing mistakes that keep beauty professionals underpaid

🦋 The truth about social media marketing and what actually converts followers into paying clients

✨ Why viral content isn't always the goal

💖 Building confidence as a business owner (and why therapy became one of Val's biggest business investments)

Here's a little about Val:

"Valerie Ochoa is the owner of The Dollhouse, which she has grown over the past 3.5+ years into a thriving lash business, board-accredited academy, and her town's first lash supply store. She has trained and licensed 44 students through her academy and is passionate about helping beauty professionals create financial freedom and build a life they love through the lash industry. When she's not working, you'll usually find her at the movies or scrapbooking."

Connect with Valerie:

Instagram:

• www.instagram.com/valthelashgal
• www.instagram.com/thedollhouseaz

Websites:

• ValerieOchoa.com
• thedollhouseaz.com

Let's Be Friends!

I'd love to connect with you outside the podcast!

Erica's Instagram:
www.instagram.com/xoericaschramm

Lash Biz Babes Instagram:
www.instagram.com/lashbizbabes

If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another lash artist or beauty business owner who could use the encouragement! Your support helps us continue bringing free education and inspiring conversations to the beauty industry every week💖

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

You've probably heard the phrase, "Your network is your net worth." ... But what does that actually look like when you're a lash artist or beauty professional?

In this episode, we're talking about why building genuine relationships can be one of the most valuable investments you make in your beauty business, and why the opportunities that come from networking often can't be replicated through social media alone!

We talked about:

💖 Why networking is about building relationships, not just collecting business cards.

🦋 The different types of events worth attending, from local meetups to industry conferences and trade shows.

✨ How to start networking when you don't know anyone in your area.

🫶🏼 Tips for attending events by yourself (yes, you can absolutely do it!).

☁️ How to navigate networking if you're naturally shy or introverted.

🦋 Simple ways to step outside of your comfort zone without feeling awkward or salesy.

💖 The unexpected business opportunities, friendships, collaborations, and mentorships that networking can create.

✨ Why investing in your community often leads to long-term growth for your business.

Whether you're just starting your lash career or you've been in the industry for years, this episode will encourage you to get out from behind your phone, introduce yourself, and start building meaningful connections. You never know which conversation could lead to your next client or opportunity!

Let's Be Friends!

I'd love to connect with you outside the podcast!

✨ My Instagram: www.instagram.com/xoericaschramm

✨ Lash Biz Babes Instagram: www.instagram.com/lashbizbabes

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

In this episode, I broke down one of the most important (and often overlooked) parts of building a successful beauty business: client retention.

Because let’s be real...your lash business isn’t built on one-time appointments. It’s built on repeat clients who trust you, come back consistently, and create stable, predictable income.

In this episode, I share exactly what to say (and how to say it) to first-time clients so they feel confident, comfortable, and excited to rebook, even if something doesn’t go perfectly during their first appointment with you.

In This Episode You'll Learn:

💖 Why repeat clients are the foundation of a sustainable beauty business
✨ How communication directly impacts client retention
🫧 What to say to first-time clients to ease nerves and build trust
🌈 How to set clear expectations during consultations
🪐 The importance of educating every client (even experienced ones)
🩷 How to handle feedback or dissatisfaction without losing the client
⚡️ Simple ways to open the door for honest communication
🫶🏼 Why follow-up and rebooking are key to long-term success

Let’s Be Friends!

Come hang out with me on Instagram:
💖 www.instagram.com/xoericaschramm

💖 www.instagram.com/lashbizbabes

Loved This Episode? Make sure you’re subscribed so you never miss a new episode! And if this episode helped you, share it with a fellow lash artist or beauty pro!

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.

Get started with GlossGenius!

Earn more and get your time back with GlossGenius. Use code LASHBIZ at glossgenius.com/lashbizbabes for 50% off your first two months of a premium plan.