The cat's finally out of the bag! After months of hiding logos, dodging your questions, and biting my tongue every time you asked what "Roch Builds a Brand" was really about… I can finally tell you. Welcome to Eulah!

In this episode I'm telling you the full story: where the name came from, the Korean-inspired formulas the whole brand is built around, and how we've somehow managed to bring it to you for £8–£12 a product.

We're launching with 12 products including a gua sha companion that I am OBSESSED with. This is the biggest launch I have ever done and I’m so excited to share it with you.

Sign up at eulahskin.com to be the first to hear more, get early access to products, and find out how to meet Rochelle at launch.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introducing Eulah

01:43 Eulah Brand Vision and Pricing

03:39 Where To Shop Eulah

06:14 The Meaning Behind The Brand Name

07:37 Join the Eulah Community

08:38 12 Products Sneak Peek

09:56 Road to Launch Plans

10:50 Expert Doctor Partnership

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW EULAH SKIN

Instagram: https://www.instagram.com/eulahskin/

TikTok: https://www.tiktok.com/@eulahskin

Website: www.eulahskin.com

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This week on Ladies Who Launch, we’re taking a break from regular scheduled programming to revisit some of the most iconic moments of honesty, vulnerability, and advice from previous powerhouse founders, including Emma Grede, Ella Mills, Sabrina Elba, Sam Faiers, Mona Kattan, Amy Liu, Perrie Sian, Conna Walker, Frankie James, Vivien Wong, Aimee Smale, Penelope Cheshire, Ama Hill, Jessica Sepel and Jo Malone.

This mastermind compilation is your spark and start to finding your idea and taking the first leap to building the business of your dreams. It includes all of those golden nuggets of advice from our Ladies who’ve Launched; from how to take the first leap, and turn personal problems and passion into purpose-led businesses, to building resilience through startup struggles, influencer growth and unwavering self-belief.

In this episode, we cover:

• Taking the leap & founding from a personal problem
• Turning your passion into a career
• Navigating early startup struggles
• The moment you truly ‘launch’
• Embracing failure and backing yourself through it

If you’re in need of a reminder of why you started and why you shouldn’t give up, this one’s for you.

We Are Ladies Who Launch!

Chapters

00:00 From Fear to First Leap

00:31 Why Founders Start

01:05 How Personal Experience Sparks Ideas

03:05 Believing in Your Product Vision

04:20 Quitting and Going All In

06:18 Starting Small Operations

06:50 Bootstrapping, Solo Hustle and Managing It All

08:34 Launch Breakthrough Moment

09:11 Advice for New Founders

11:03 Why Not Me

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

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Have you ever experienced having to mix 3 different foundations just to find your shade? Well your problems have been sold because DCYPHER Beauty is the World’s first beauty tech brand creating formulations from scratch, one at a time, personalised in minutes.

In this week's episode, Rochelle sits down with Ruth De Leo, skincare founder of DCYPHER and mentee of Charlotte Tilbury, to share how AI-powered shade-matching is solving the personalisation problem no beauty giant could crack.

We discuss the real expectations vs reality of launching a brand, learning from the best brands in the industry, and the non-negotiables that keep DCYPHER running. Ruth gets honest about founder life, unexpected customer feedback, and the advice she wishes she never listened to.

In this episode, we cover:

• Ruth’s beauty-industry background and discovering the gap in the market that sparked the brand.
• Charlotte Tilbury mentorship that impacted her career.
• How AI and personalisation formulas solved the universal shade-match struggle.
• The expectations vs reality of starting up, and how she switches off.
• Business non-negotiables, the advice she ignores, and Ruth’s top tip.

If you’ve ever wanted to learn how technology can benefit skincare, this one’s for you.

We Are Ladies Who Launch!

Chapters

00:00 Industry Meets Problem

01:59 Pain Points & Waste In Makeup And Waste

06:33 Scaling Brands And Building Confidence

07:44 Charlotte Tilbury Lessons On Trust

17:49 DCYPHER Tech Explained

26:08 Launching In John Lewis

34:55 Data Driven Foundation Formulas

36:49 Fast Track Personalised Lip Products

41:02 Switching Off As A Founder

43:31 Learning To Let Go

48:35 John Lewis Launch Moment

51:45 Advice Regrets And Lessons

57:30 Why Its Important To Obsess Over The Problem

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW RUTH

Instagram: https://www.instagram.com/ruthxdcypher/

DCYPHER: https://www.instagram.com/dcypherbeauty/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

Ever wondered how to launch a skincare brand? This week’s episode is with Fabienne Sebaoun, founder of Mimétique, who unpacks the raw reality of building a self-funded beauty brand from scratch. We then go into how Fabienne tapped into her science based roots to build a niche within an overcrowded space.

From facing university as a mature student to navigating the chaos of a first launch, Fabienne shares the do's, don'ts, and business non-negotiables that shaped Mimétique into a brand built on storytelling and substance.

In this episode, we cover:

• How Fabienne’s science-based background led her to launching building a niche in the crowded beauty space
• Lesson from building Mimétique completely self funded
• How storytelling and brand identity became her edge in an oversaturated market
• Do's and don'ts of launching a modern brand and managing the conflict that comes with it
• Fabienne’s top tip for solo founders

If you’re an aspiring founder looking to launch in the beauty space, this one’s for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Meet The Mimétique Founder

01:55 Dermatology Family Roots

07:16 Going Back to University at 40

13:03 From Lab Vials to Le Bon Marché

15:38 The Challenges Of A Self Funded Launch

17:44 Building the Team

23:27 Designing the French Pharmacy Look

27:00 Founder Dos and Donts

33:06 Letting Go to Grow

35:18 Fabienne’s Five Year Vision

41:49 Rocket Round

47:46 Mentors And Dream Collaborations

50:22 Wrap Up

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW FABIENNE

Instagram: https://www.instagram.com/fabienne_sebaoun/

Mimétique: https://www.instagram.com/mimetiqueskin/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

This week, we’re joined by Georgie Le Roux, founder and CEO of Gigi & Olive, the luxury bridal and personalised gifting brand that has grown through four major business pivots and over 85% year-on-year growth.

In this episode, Georgie shares the behind-the-scenes reality of building a product based business from manually managing personalised orders in Google Sheets to scaling a luxury brand, navigating operational chaos, and the £30,000 Meta Ads mistake that nearly derailed Black Friday.

We also dive into why profit matters more than revenue, how to know when it's time to pivot, building a community-first brand, and the founder lessons no one talks about.

In this episode, we cover:

• The £30,000 Meta Ads horror story every founder should hear
• Why Gigi & Olive pivoted four times before finding its winning model
• The operational reality of running a personalised product business
• Why chasing revenue can be a dangerous growth strategy
• How customer obsession became Gigi & Olive's biggest competitive advantage
• The Gigi & Olive podcast is launching September 2026
• Building a luxury brand through community, not just marketing
• The mindset shifts every founder needs to scale with confidence

Whether you're building an e-commerce brand, scaling a business, or simply love hearing the real stories behind successful founders, this episode is packed with honest lessons and practical insights.

We Are Ladies Who Launch!

CHAPTERS

00:00 Meet Georgie Le Roux, founder of Gigi & Olive

01:57 Introducing Gigi & Olive

05:47 How to Track Trends in Products

07:31 First Big Pivot to Own Designs

09:25 Building Personalisation Operations

14:06 Scaling Without Chaos

19:46 Serving the Same Customer in Multiple Ways

26:49 Meta Ads Horror Story

28:43 Building Brand Through Word Of Mouth

30:40 Next Business Pivots & Mindset

33:15 Building Luxury in Crowded Market

40:30 Building a Strong Brand Intentionally

41:24 The Gigi & Olive Podcast

43:35 Rocket Round

46:01 Phone Habits And Sleep

47:30 Profit Over Top Line

53:56 Financial Priorities And AI

56:47 Founder Boundaries As A Mum

59:32 Niche Brand Power Move

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

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Find out more about Starling Business here: https://bit.ly/44sEaMf:

FOLLOW GEORGIE

Instagram: https://www.instagram.com/georgieleroux/

Gigi and Olive: https://www.instagram.com/gigiandolive_/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Ladies Who Launch, Frankie James unpacks her founder story, from the uncertainty of figuring out a career path as a young adult to building Ideas Fest into a must-attend industry event. We get into turning setbacks into strategy, mastering assertive communication, navigating the grey area between business and friendship, and the financial tools every founder needs to know.

In this episode, we cover:

• Frankie's founder journey from career uncertainty to building Ideas Fest
• How to turn setbacks into strategic opportunities
• Networking, rapport-building, and navigating the blurred lines between business and relationships
• Gaining the confidence to be assertive in the business world
• Financial support tools, top tips, and how to be a strong team player

If you’ve ever wanted to start a business but don’t know where to begin, this one’s for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Meet Frankie James

02:33 Finding Your Path

12:44 Family Business Dynamics

15:31 An Intro To Ideas Fest

17:08 Pandemic Spark & First Festival Launch

21:53 Building A Founder Community

31:55 What’s Next For Ideas Fest

35:59 Rocket Round

36:11 Community Non Negotiables

39:31 Hiring For Vibe, Not Titles

43:45 Adopting The ‘Why Not Me’ Mindset

54:48 Frankie’s Top Tips

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

#AD Powered by @StarlingBankApp

Find out more about Starling Business here: https://bit.ly/44sEaMf:

FOLLOW FRANKIE

Instagram: https://www.instagram.com/frankie_j4y/

Ideas Fest: https://www.instagram.com/ideas_fest/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Ladies Who Launch, Rochelle breaks down why the brands that win don't just sell products, they build worlds. This solo branding masterclass covers the full journey, from defining the consumer experience you want to create, to showing up consistently as the brand you've built, and learning when to ignore outside noise versus when a trend is actually worth your energy.

Rochelle walks through finding your creative direction, choosing a brand colour that carries meaning, getting fonts and typography right, and the principle that anchors it all; branding for the customer you want, not the one you already have.

In this episode, we cover:

• Building a world, not just a brand
• Showing up consistently as the brand you've created
• Ignoring outside noise and knowing when a trend is actually worth your energy
• How to find your creative and visual direction through brand colour, fonts, and typography
• Branding for the customer you want, not the one you already have

If you’ve always dreamed of creating a brand but don’t know where to start, this one’s for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Branding Masterclass Intro

01:01 World Building Basics

03:41 Prioritising Feelings Before Design

04:34 Consistency Over Trends

09:00 Founder Storytelling

10:38 Colors, Fonts, and Copy

14:00 How To Design For Your Future Customer

16:14 Final Thoughts

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

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FOLLOW ROCHELLE

Instagram: https://www.instagram.com/rochellehumes/

TikTok: https://www.tiktok.com/@rochellehumes?lang=en-GB

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Ladies Who Launch, Rochelle sits down with communication expert Amira Quaye to unpack why so many women struggle to hold their own in high-stakes rooms.

From being labelled "bossy" versus "headstrong" to the exhaustion of over-explaining and the quiet friction between male and female language.

Amira breaks down how to unlearn old habits, reduce filler words, reframe your email language, and navigate difficult conversations without shrinking. Plus, her six fundamentals of communication for finding your voice in any environment.

In this episode, we cover:

• Owning your voice in high-stakes rooms; why women get labelled "bossy", and how to hold your own without shrinking
• Unlearning old habits, over-explaining, filler words, and the tension between male vs female language
• Reframing your written communication by stripping apologetic language from emails and finding authority
• Navigating difficult conversations and managing the feelings that come with confrontation in both personal and professional life
• Amira's six fundamentals of communication for finding and projecting your voice

If you’ve ever struggled to find your voice and speak your truth, this one’s for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction to Amira

01:08 What is a Communication Expert?

06:01 Understanding your communication style

12:12 Unlearning Needs and Emotions

14:58 Why We Over Explain

19:50 Male vs Female communication stigmas

24:23 Filler Words and Rephrasing Your tone on email

31:57 Holding Your Own in a room

38:00 Handling Awkward Silences

40:43 Why We Avoid Conflict

44:23 How to approach Difficult Conversations

49:03 Assertive vs Defensive

52:09 Difficult Talk No Nos

57:03 Amira’s 6 Communication Fundamentals

01:03:48 Top Communication Tip

01:05:32 Wrap Up

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

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FOLLOW AMIRA

Instagram: https://www.instagram.com/the_communicationexpert/

TikTok: https://www.tiktok.com/@the_communicationexpert

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.