In this week's episode of Ladies Who Launch, Rochelle breaks down why the brands that win don't just sell products, they build worlds. This solo branding masterclass covers the full journey, from defining the consumer experience you want to create, to showing up consistently as the brand you've built, and learning when to ignore outside noise versus when a trend is actually worth your energy.

Rochelle walks through finding your creative direction, choosing a brand colour that carries meaning, getting fonts and typography right, and the principle that anchors it all; branding for the customer you want, not the one you already have.

In this episode, we cover:

• Building a world, not just a brand
• Showing up consistently as the brand you've created
• Ignoring outside noise and knowing when a trend is actually worth your energy
• How to find your creative and visual direction through brand colour, fonts, and typography
• Branding for the customer you want, not the one you already have

If you’ve always dreamed of creating a brand but don’t know where to start, this one’s for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Branding Masterclass Intro

01:01 World Building Basics

03:41 Prioritising Feelings Before Design

04:34 Consistency Over Trends

09:00 Founder Storytelling

10:38 Colors, Fonts, and Copy

14:00 How To Design For Your Future Customer

16:14 Final Thoughts

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TikTok: https://www.tiktok.com/@rochellehumes?lang=en-GB

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In this week's episode of Ladies Who Launch, Rochelle sits down with communication expert Amira Quaye to unpack why so many women struggle to hold their own in high-stakes rooms.

From being labelled "bossy" versus "headstrong" to the exhaustion of over-explaining and the quiet friction between male and female language.

Amira breaks down how to unlearn old habits, reduce filler words, reframe your email language, and navigate difficult conversations without shrinking. Plus, her six fundamentals of communication for finding your voice in any environment.

In this episode, we cover:

• Owning your voice in high-stakes rooms; why women get labelled "bossy", and how to hold your own without shrinking
• Unlearning old habits, over-explaining, filler words, and the tension between male vs female language
• Reframing your written communication by stripping apologetic language from emails and finding authority
• Navigating difficult conversations and managing the feelings that come with confrontation in both personal and professional life
• Amira's six fundamentals of communication for finding and projecting your voice

If you’ve ever struggled to find your voice and speak your truth, this one’s for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction to Amira

01:08 What is a Communication Expert?

06:01 Understanding your communication style

12:12 Unlearning Needs and Emotions

14:58 Why We Over Explain

19:50 Male vs Female communication stigmas

24:23 Filler Words and Rephrasing Your tone on email

31:57 Holding Your Own in a room

38:00 Handling Awkward Silences

40:43 Why We Avoid Conflict

44:23 How to approach Difficult Conversations

49:03 Assertive vs Defensive

52:09 Difficult Talk No Nos

57:03 Amira’s 6 Communication Fundamentals

01:03:48 Top Communication Tip

01:05:32 Wrap Up

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

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FOLLOW AMIRA

Instagram: https://www.instagram.com/the_communicationexpert/

TikTok: https://www.tiktok.com/@the_communicationexpert

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Rochelle Humes sits down with JSHealth founder, Jessica Sepel, to unpack her experience of diet culture and how it failed an entire generation of women. She built JSHealth to offer women access to nutrition in a healthy way. From her first experience with nutrition to building a global, female-first supplement company without investment, Jessica shares the untold story behind the brand that put women's health first.

This conversation covers the real work behind building a brand that puts quality first. We cover everything from ingredients, building a community of trusted women and what she’s learnt about leading a growing team.

In this episode, we cover:

• Jessica's first experience with nutrition, how diet culture failed women and teenagers, and where JSHealth was rooted from
• Starting JSHealth as a first-to-market, female-first vitamin company, bootstrapped from day one with no investors
• Generating hype, protecting customer trust in an unregulated industry, and enforcing quality control from the start
• Developing the skills to lead, setting boundaries as a founder, and the morning and evening routines that keep her grounded
• The evolution of science for women's health and Jessica's financial advice for founders

If you've ever felt let down by the wellness industry, this one's for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introducing Jessica Sepel

01:32 Early Diet Struggles

07:22 Choosing Your Nutrition Path

12:34 Spotting The Supplements Gap

21:06 First 2000 Bottles Sold

24:09 Scaling Without Pressure

27:14 From Local To Global

29:45 Build Through Quality

33:30 Bootstrapped Scrappy Growth

39:31 Nighttime Switch Off Routine

44:17 Creating Mornings Without Chaos

47:34 Boundaries For Founders

49:57 Future Of Women’s Health

54:19 Rocket Round

01:01:17 Mentors And Box On

01:03:00 Confidence Around Money

01:10:37 Prioritising Customer Retention

01:19:17 Wrap Up

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

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FOLLOW JESSICA

Instagram: https://www.instagram.com/jshealth/reels/?hl=en

JSHealth: https://www.instagram.com/jshealthvitamins/?hl=en

TikTok: https://www.tiktok.com/@jshealthvitamins

https://uk.jshealthvitamins.com/

FOLLOW US

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Disclaimer: JSHealth Vitamins formulas vary by region

Ladies Who Launch listeners get 20% off JSHealth. Use the code LWL at checkout: https://uk.jshealthvitamins.com/?utm_source=UKTalent&utm_medium=LadiesWhoLaunch&utm_campaign=LadiesWhoLaunchadd

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In this week's episode of Ladies Who Launch, Nicola Elliott, founder of NEOM, takes us behind the scenes of building a brand in a category that barely existed when she started. From the early days of product creation to scaling to 150 products, 150 employees, and £45M in annual turnover, Nicola gets into the mechanics of strategically building for long-term growth. We unpack the real decisions most founders agonise over: the benefits of taking investment versus staying self-funded, and the personal sacrifices that come as a direct consequence of business ambition.

Beyond the numbers, this conversation digs into what makes NEOM genuinely stick, how Nicola has built a deep consumer-to-brand connection at scale, and perhaps more importantly, how she's designed the business around the life she actually wants to live. It's an honest, tactical conversation for founders who want to build something substantial without losing themselves in the process.

In this episode, we cover:

• The journey of starting & building NEOM
• Building in a ‘unique’ category
• 150 products, 150 employees, £45M in annual turnover
• Strategically building for long term growth, not pace
• Benefits of investment vs self funding
• Real life sacrifices as a consequence of business
• Creating consumer x brand connection
• Designing business around your life

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction

00:43 Before Wellness Was a Thing

03:41 Anxiety Sparking the NEOM Idea

06:15 From Blends to NEOM

08:27 First Products and Candles

11:40 Green Lights to Quitting Your 9-5

14:29 Building the Right Team

17:58 Creating a New Category

23:11 Retailer Placement Challenges

26:32 Sponsor Break: Starling Tools

27:42 Scaling With Steady Growth

33:33 Slow Growth Wins

34:00 Realities of Raising Money

35:50 Founder Lifestyle Questions

36:58 Motherhood While Building a Business

40:01 Sacrifice And Seasons

41:50 Work That Feeds You

43:06 Protecting Brand Identity

47:32 Customer Moments Strategy

49:06 Founder Role Today

52:39 Realistic Wellness Positioning

53:47 Future Growth And Collabs

55:56 Rocket Round

58:15 Curating Your Circle

59:35 Patience Builds Brands

01:00:34 Nicola’s Dream Collab

01:02:00 Finding A Mentor

01:03:14 Founder Money Habits

01:07:21 Financial Myths Debunked

01:09:30 Profitability Over Hype

01:12:23 Design Success Your Way

01:14:55 Nicola’s Ideal Lunch

01:17:49 Wrap Up And Subscribe

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

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FOLLOW NICOLA

Instagram: https://www.instagram.com/nicolaelliottneom/

NEOM: https://www.instagram.com/neomwellbeing/

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Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Ladies Who Launch, Penelope Cheshire takes us back to where it all began: an £8,000 leap of faith funded by selling her partner's Rolex, and a belief that premium hair extensions didn't have to feel exclusive or unapproachable.

What followed was a masterclass in retail grit, from cold-pitching salons and building a team from the ground up, to navigating investment rooms where beauty wasn't taken seriously, and a partnership with Molly-Mae that sent the business into a different stratosphere.

Penelope gets refreshingly honest about what actually happens during and after an exit, why she's channeling everything she learned into her next venture Killer Brush, and the moments that shaped her as a founder along the way.

In this episode, we cover:

• The build of Beauty Works from an £8,000 Rolex watch sale
• Business growth through hair salons
• Facing stereotypes against the beauty industry
• Behind the Molly-Mae partnership
• The story of the Beauty Works sell
• Launching her new business, Killa Brush

If you’re a founder with an idea mixed with grit and determination, this episode is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Meet Penelope Cheshire, Founder of Beauty Works

05:35 Beginning of Beauty Works

06:38 Selling My Partners Rolex to Start

11:17 First Big Retail Order

18:42 Rejected by Investors

23:47 Creating a Premium Positioning

29:28 Behind The Molly Mae Partnership

35:49 Leadership & Letting Go

47:38 The Truth Behind Leaving Beauty Works

57:57 Private Equity Reality Check

01:01:37 Starting Killa Brush

01:12:12 Sharing Entrepreneurship Truths

01:15:40 Rocket Round

01:22:57 Final Advice & Wrap

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW PENELOPE

Penelope’s Instagram: https://www.instagram.com/penelopecheshire/

Killa Brush: https://www.instagram.com/killabrushofficial/

Killa Brush Website: www.killabrush.com

FOLLOW US

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TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

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In this week's episode of Ladies Who Launch, Rochelle sits down with Hanushka Toni, to unpack her journey from law to launching Sellier, the luxury handbag brand that caught the attention of Flannels and the moment her Jane Birkin auction went viral.

She also gets candid about building a business alongside family, the realities of entrepreneurship no one talks about, and her bold move into feminine hygiene with JUICE, breaking taboos in real time.

In this episode, we cover:

• How Hanushka transitioned from Law to luxury retail
• Building luxury handbag retailer, Selier
• Behind the Jane Birkin auction
• Effectively growing a business through social media
• Benefits of the Sellier x Flannels partnership
• What people are getting wrong about entrepreneurship
• Introducing JUICE and taboos around feminine hygiene

Whether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introducing Hanushka

03:24 Building Sellier

09:10 Creating Virality on Social

14:12 Behind The Jane Birkin Auction

20:50 Viral Marketing Playbook

25:21 Behind The Flannels Partnership Expansion

28:00 Navigating Motherhood & Ambition

31:25 Introducing JUICE

33:09 Handling Business Criticism

37:58 Redefining Success

40:18 Embrace The Cringe

41:22 Rocket Round Advice

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW HANUSHKA

Hanushka’s Instagram: https://www.instagram.com/hanushkaa/

Sellier: https://www.instagram.com/sellierknightsbridge/

JUICE: https://www.instagram.com/wearejuicers/

FOLLOW US

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TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

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This week's episode of Ladies Who Launch is with Sophia & Cinzia, the powerhouse duo behind one of the UK's most-listened-to podcasts, The Girls Bathroom. From building a loyal online community from scratch to launching a sold-out live tour, this episode is a masterclass in building an audience through genuine connection and having fun while doing it.

We get into the founding of their new venture rooms, what it really takes to build a team of women who are aligned with your vision, and because no Ladies Who Launch episode is complete without it, a Greek lunch moment that you absolutely need to hear.

In this episode, we cover:

• How Sophia & Cinzia built their online following
• Launching The Girls Bathroom
• Building up to the live tour
• The realities behind launching rooms
• Why Sophia & Cinzia decided to build a team of women
• A Greek lunch moment

Whether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introducing Sophia & Cinzia

01:12 Where It All Began

07:17 Launching Their YouTube Channel

13:19 How They Got Management

20:14 Naming The Girls Bathroom

22:22 Growth Through Lockdown

24:07 Behind Recording The Girls Bathroom

25:41 Behind The Live Tour

30:03 Building The Vision For rooms

34:53 Building An All Female Team

37:14 Navigating Rooms Critique

40:45 Backing Themselves On The Jelly Vase

44:55 Co-Founders and Friendship

47:34 Future Plans for rooms

49:32 Rocket Round

58:29 A Greek Lunch Moment

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW SOPHIA & CINZIA

The Girls Bathroom: https://www.instagram.com/thegirlsbathroom/

Sophia: https://www.instagram.com/sophiatuxford/

Cinzia: https://www.instagram.com/cinziabayliszullo/

FOLLOW US

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TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

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From a viral TikTok moment to one of the UK's most beloved supermarket staples, this week on Ladies Who Launch, Rochelle sits down with Vivien Wong, co-founder of Little Moons, to unpack the real story behind building an iconic brand from the ground up. Vivien gets refreshingly honest about starting before you're ready (the 80% rule), protecting product quality under explosive demand, and navigating the noise to find the advice that actually moves the needle.

Together, we dig into the sibling dynamic that powers the business, the nostalgia-first brand identity that made mochi ice cream a cultural moment, and what it really looks like to bring in investment and external leadership without losing what made you special in the first place. This one is equal parts strategy and soul and a masterclass in building a brand people genuinely love.

In this episode, we cover:

• Building a career and brand foundation from scratch
• Knowing which advice to take and which to ignore
• Creating the Little Moons brand identity
• Managing explosive growth with effect
• Bringing in investment without losing the soul of your brand

If you're a founder who's overwhelmed by the pressures of starting, this episode is designed to inspire you to start before you’re ready.

We Are Ladies Who Launch!

CHAPTERS

00:00:00 Introduction and Little Moons as a Family Favorite

00:03:08 The Inspiration Behind Starting Little Moons

00:07:06 The Challenges of Creating Mochi: Craftsmanship and Manufacturing

00:12:33 How Vivien's Finance Career Helped Launch the Business

00:14:40 Launching Little Moons

00:16:07 Building the Brand; From White Label to Little Moons

00:19:31 Founding the Business as Siblings

00:23:02 Breaking Into First Major Retail Partnerships

00:28:38 The Viral TikTok Moment and Managing Sudden Demand

00:34:13 Amplifying Virality and Managing Retail Logistics

00:37:07 Business Scaling Challenges

00:41:07 Bringing in Private Equity and a New CEO after 12 Years

00:44:29 The Myth of Overnight Success vs. A Slow and Steady Journey

00:47:27 The Complexities of International Expansion to 38 Countries

00:52:56 Rocket Round: Non-Negotiables, Launch Moments, Daily Habits

00:58:37 Advice for New Founders

01:07:38 Celebrating Success and Vivien's Gratitude

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

#LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStory

FOLLOW VIVIEN & LITTLE MOONS

Vivien’s Instagram: https://www.instagram.com/thevivienwong/

Little Moons Instagram: https://www.instagram.com/littlemoonsmochi/

Little Moons TikTok: https://www.tiktok.com/@littlemoonsmochi

FOLLOW US

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