The cat's finally out of the bag! After months of hiding logos, dodging your questions, and biting my tongue every time you asked what "Roch Builds a Brand" was really about… I can finally tell you. Welcome to Eulah!

In this episode I'm telling you the full story: where the name came from, the Korean-inspired formulas the whole brand is built around, and how we've somehow managed to bring it to you for £8–£12 a product.

We're launching with 12 products including a gua sha companion that I am OBSESSED with. This is the biggest launch I have ever done and I’m so excited to share it with you.

Sign up at eulahskin.com to be the first to hear more, get early access to products, and find out how to meet Rochelle at launch.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introducing Eulah

01:43 Eulah Brand Vision and Pricing

03:39 Where To Shop Eulah

06:14 The Meaning Behind The Brand Name

07:37 Join the Eulah Community

08:38 12 Products Sneak Peek

09:56 Road to Launch Plans

10:50 Expert Doctor Partnership

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW EULAH SKIN

Instagram: https://www.instagram.com/eulahskin/

TikTok: https://www.tiktok.com/@eulahskin

Website: www.eulahskin.com

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

This week on Ladies Who Launch, we’re taking a break from regular scheduled programming to revisit some of the most iconic moments of honesty, vulnerability, and advice from previous powerhouse founders, including Emma Grede, Ella Mills, Sabrina Elba, Sam Faiers, Mona Kattan, Amy Liu, Perrie Sian, Conna Walker, Frankie James, Vivien Wong, Aimee Smale, Penelope Cheshire, Ama Hill, Jessica Sepel and Jo Malone.

This mastermind compilation is your spark and start to finding your idea and taking the first leap to building the business of your dreams. It includes all of those golden nuggets of advice from our Ladies who’ve Launched; from how to take the first leap, and turn personal problems and passion into purpose-led businesses, to building resilience through startup struggles, influencer growth and unwavering self-belief.

In this episode, we cover:

• Taking the leap & founding from a personal problem
• Turning your passion into a career
• Navigating early startup struggles
• The moment you truly ‘launch’
• Embracing failure and backing yourself through it

If you’re in need of a reminder of why you started and why you shouldn’t give up, this one’s for you.

We Are Ladies Who Launch!

Chapters

00:00 From Fear to First Leap

00:31 Why Founders Start

01:05 How Personal Experience Sparks Ideas

03:05 Believing in Your Product Vision

04:20 Quitting and Going All In

06:18 Starting Small Operations

06:50 Bootstrapping, Solo Hustle and Managing It All

08:34 Launch Breakthrough Moment

09:11 Advice for New Founders

11:03 Why Not Me

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

Have you ever experienced having to mix 3 different foundations just to find your shade? Well your problems have been sold because DCYPHER Beauty is the World’s first beauty tech brand creating formulations from scratch, one at a time, personalised in minutes.

In this week's episode, Rochelle sits down with Ruth De Leo, skincare founder of DCYPHER and mentee of Charlotte Tilbury, to share how AI-powered shade-matching is solving the personalisation problem no beauty giant could crack.

We discuss the real expectations vs reality of launching a brand, learning from the best brands in the industry, and the non-negotiables that keep DCYPHER running. Ruth gets honest about founder life, unexpected customer feedback, and the advice she wishes she never listened to.

In this episode, we cover:

• Ruth’s beauty-industry background and discovering the gap in the market that sparked the brand.
• Charlotte Tilbury mentorship that impacted her career.
• How AI and personalisation formulas solved the universal shade-match struggle.
• The expectations vs reality of starting up, and how she switches off.
• Business non-negotiables, the advice she ignores, and Ruth’s top tip.

If you’ve ever wanted to learn how technology can benefit skincare, this one’s for you.

We Are Ladies Who Launch!

Chapters

00:00 Industry Meets Problem

01:59 Pain Points & Waste In Makeup And Waste

06:33 Scaling Brands And Building Confidence

07:44 Charlotte Tilbury Lessons On Trust

17:49 DCYPHER Tech Explained

26:08 Launching In John Lewis

34:55 Data Driven Foundation Formulas

36:49 Fast Track Personalised Lip Products

41:02 Switching Off As A Founder

43:31 Learning To Let Go

48:35 John Lewis Launch Moment

51:45 Advice Regrets And Lessons

57:30 Why Its Important To Obsess Over The Problem

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW RUTH

Instagram: https://www.instagram.com/ruthxdcypher/

DCYPHER: https://www.instagram.com/dcypherbeauty/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.