In this episode of Ladies Who Launch, Rochelle sits down with Bernicia Boateng, makeup artists to the stars to go behind the scenes of her incredible journey, from the makeup chair to founding Enoléh, the hair brand redefining what it means for Black women to feel seen, celebrated, and authentic in the beauty space.

In this episode, we cover:

• The mission behind Bernicia's work and why authentic representation in skincare and makeup matters more now than ever before
• What self-belief actually looks like in practice
• The beauty and power of women wearing wigs and hair extensions, and why it's so much more than aesthetics
• The behind-the-scenes of building Enoléh, the team, the challenges, and the dream

Whether you're a founder, a dreamer, or someone who's been holding back, this one is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction to Bernicia

02:05 From makeup to wider mission

06:22 Gaining confidence

11:25 Building repeat customers and loyalty

13:56 Why wigs matter

20:45 Building a fashion forward brand

25:42 Launching with a business partner

31:51 The ‘Just Do It’ mission

40:13 Smart category strategy

41:22 Quality over ego

43:30 Bernicia’s 2 year vision

45:58 Dream retail partners

47:23 Business non-negotiables

49:30 Quickfire habits & lessons

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW BERNICIA

Instagram: https://www.instagram.com/berniciaboateng/

TikTok: https://www.tiktok.com/@realberniciaboateng

Enoléh: https://www.instagram.com/enoleh/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, I’m pulling back the curtain on building my new skincare brand. This week, we dive deeper into product development; from formulation and testing to MOQs and what it really takes to get products onto retail shelves.

I’m sharing the real journey with you: what I’m learning as I go, how I’m building the brand from the ground up, and the challenges that are keeping me up at night.

Plus, I’m giving you a behind-the-scenes look at our next Ladies Who Launch live event. After how incredible and inspiring our last one was, I cannot wait to share another amazing lineup with you.

In this episode, I cover:

Where the products are right now. Development, testing, and what the process has been along the way

The decisions around formulation that no one prepares you for

How I’m thinking about quantities and what that means for the brand at this stage

Selling into retailers and what it actually takes to get a brand onto shelves

The next Ladies Who Launch line up

Whether you're launching your first product or scaling an existing beauty business, this conversation is here to share and support.

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW US

Instagram: https://www.instagram.com/weareladieswholaunch/

TikTok: https://www.tiktok.com/@weareladieswholaunch

YouTube: https://www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, Rochelle sits down with Aila Morin, CMO of MERIT Beauty, the clean, minimalist brand that's redefining what "effortless" really means in beauty. This episode isn't just a brand story, it’s an original narrative of how to stay true to yourself while building a business with purpose and impact.

Aila opens up about the why behind MERIT, the purpose that shaped every product decision, every campaign, and every community touchpoint from day one.

What we cover:

• How MERIT built a narrative that resonates far beyond the product
• How new product development becomes a brand-building tool, not just a revenue play
• What real brand loyalty looks like and how to cultivate it without gimmicks
• How Aila stays focused in one of the most competitive industries
• The messy, real, unglamorous side of scaling a team and a brand

Whether you're a founder in the thick of it or a marketer obsessed with building a brand, this episode will challenge the way you think about building something with real meaning & clarity.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction

04:57 Designing Brand DNA

07:53 The Five Minute Morning

12:49 The No-Hero Product Strategy

18:26 Building Hype Around Brand & Product

24:26 Scaling Profitably To $200M

29:41 Multichannel Brand Building

32:25 Creative A North Star

38:31 Anti Advice And Comparison

41:53 Work Identity Boundaries

45:18 Mentors And Leadership Energy

47:00 One Tip For Founders

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW AILA

Instagram: ​​https://www.instagram.com/ailamorin/

MERIT Instagram: https://www.instagram.com/merit/

MERIT TikTok: https://www.tiktok.com/@merit

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.