In this episode of Ladies Who Launch, we celebrate one of the most incredible "glow-up" stories in the influencer industry. From humble beginnings to becoming a powerhouse brand founder, Perrie Sian reveals the blueprint behind her success. This conversation isn't just about making money; it's about dreaming big, showing up relentlessly, and proving that where you start doesn't dictate where you finish.

Perrie opens up about the transformative power of consistency and how she turned a passion for fashion into a multi-million pound empire. She shares the pivotal moments of her career from landing her first game-changing brand collaboration to the exact mindset that helped her sell out collections in minutes.

In this episode, we cover:

• The incredible journey from humble beginnings to industry icon.
• Why showing up every day is the secret to building an empire.
• Perrie’s secrets to connecting deeply with millions of people.
• Finding the right Co-Founder in Adam Frisby
• How Perrie achieved the "impossible" £1M revenue in 20 minutes.
• How to turn self-doubt into fuel for your ambition.
• Learning to accept compliments and enjoy the journey.

If you’ve ever felt like you’re "faking it" despite your hard work, or you want to know what it really takes to scale a personal brand to 7 figures, this conversation is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction to Perrie Sian

06:17 Career Beginnings and Retail Experience

09:23 Transition to Content Creation

12:40 Rise to Social Media Fame

16:24 Navigating Influencer Life

31:23 Overcoming Imposter Syndrome

33:02 The Journey to Founding a Brand

37:12 The Challenges of Launching a Fashion Brand

38:44 Running reasn with Adam Frisby

45:05 Reflecting on Personal and Professional Growth

59:07 Perrie Sian’s Primark Partnership

01:03:28 Redefining Success and Personal Growth

01:15:55 The Dream Collaboration and Future Plans

01:18:13 Mentorship and Inspiration from Taylor Swift

01:24:53 Perrie’s Lunch Hour and Daily Routine

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FOLLOW PERRIE

Instagram: ​​https://www.instagram.com/perriesian/

TikTok: https://www.tiktok.com/@perriesian

reasn: https://www.instagram.com/reasn/

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When is the bravest move as a founder to step back instead of push harder? In this episode, ILIA cosmetics founder, Sasha Plavsic, shares how letting go of the CEO role became the key to truly scaling the brand and what that decision revealed about growth, control, and identity as a founder.

We go behind the scenes of ILIA’s journey from early experiments in “clean beauty” to becoming one of the most recognisable brands in the category. Sasha opens up about the unglamorous realities of building a beauty business, the emotional cost of growth, and what it actually looks like to hand over the reins to someone else.

In this episode, we cover:

• How Sasha’s formative years shaped the vision for ILIA
• The beginning of clean beauty and what it took to stand out in a new category
• The realities of scaling a beauty brand
• Raising money as a female founder
• Why Sasha decided to bring in a CEO, and how she knew it was time to step back
• Navigating balance as a woman in business, leadership, and life

If you’re a founder, entrepreneur or brand builder who’s ever wondered whether holding on is secretly holding you back, this conversation is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction to Sasha Plasik and ILIA Beauty

05:17 School Years and Early Career Aspirations

11:24 The Birth of ILIA Beauty

19:14 Early Business Challenges and Breakthroughs

26:10 Scaling Challenges and Operational Growth

32:49 Balancing Personal Life and Business

35:24 Selling ILIA Beauty

37:03 Bringing In a CEO

44:16 Future Plans and Product Development

46:31 Rapid Fire Questions

56:11 Final Thoughts and Advice for Entrepreneurs

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW SASHA

Instagram:

https://www.instagram.com/sashaplavsic/

https://www.instagram.com/iliabeauty/

TikTok: https://www.tiktok.com/@iliabeauty?lang=en-GB

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

This week, Rochelle Humes sits down with mindset coach Izzy Utterson for a much-needed conversation about the person behind the performance, especially for founders, business owners, and women constantly on the go. Together, we break down why self-care is so often put on the back burner, the myths around what self-care “should” actually look like, and the trap of chasing productivity at the expense of your well-being.

Izzy shares actionable tips for building sustainable habits that nourish your body and mind. We dive deep into setting boundaries, protecting your energy, and how to find time in your day for you. We also chat about digital boundaries, the power of positive self-talk, and why progress starts with tiny, realistic steps.

In this episode, we cover:

• Why “self-care isn’t just a face mask” and what’s actually essential
• Managing burnout and energy for founders & busy women
• Setting boundaries (without the guilt) in business and life
• Micro-habits and practical rituals to reset your mindset
• Building a Positive Self-Concept and Protecting Your Energy
• Book recommendations including “The Mountain Is You” and “Atomic Habits”
• Morning and evening routines that really work

Whether you’re feeling burned out or just want to find practical ways to fill up your cup, this episode is packed with wisdom, helpful hacks, and accessible tips. Get ready to rethink your approach to self-care and pick up some small but mighty changes you can make today.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction

01:05 The Importance of Self-Care for Founders

03:21 The Evolution of Self-Care and Modern Challenges

09:30 The Impact of Social Media on Self-Perception

12:02 Practical Tips for Maintaining Mental Health

16:54 Setting Boundaries and Digital Detox

33:21 Digital Boundaries and Dopamine Hits

34:04 Top Three Priorities for Women This Year

38:50 Practical Tips for Habit Formation

45:05 The Power of Books and Journaling

50:49 Manifesting and Positive Mindset

54:36 Nourishing Your Body and Morning Rituals

58:44 Small Changes for Big Impact

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW IZZY

Instagram:https://www.instagram.com/izzyutterson/

TikTok: https://www.tiktok.com/@izzyutterson

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.