In this episode of Ladies Who Launch, we celebrate one of the most incredible "glow-up" stories in the influencer industry. From humble beginnings to becoming a powerhouse brand founder, Perrie Sian reveals the blueprint behind her success. This conversation isn't just about making money; it's about dreaming big, showing up relentlessly, and proving that where you start doesn't dictate where you finish.

Perrie opens up about the transformative power of consistency and how she turned a passion for fashion into a multi-million pound empire. She shares the pivotal moments of her career from landing her first game-changing brand collaboration to the exact mindset that helped her sell out collections in minutes.

In this episode, we cover:

• The incredible journey from humble beginnings to industry icon.
• Why showing up every day is the secret to building an empire.
• Perrie’s secrets to connecting deeply with millions of people.
• Finding the right Co-Founder in Adam Frisby
• How Perrie achieved the "impossible" £1M revenue in 20 minutes.
• How to turn self-doubt into fuel for your ambition.
• Learning to accept compliments and enjoy the journey.

If you’ve ever felt like you’re "faking it" despite your hard work, or you want to know what it really takes to scale a personal brand to 7 figures, this conversation is for you.

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CHAPTERS

00:00 Introduction to Perrie Sian

06:17 Career Beginnings and Retail Experience

09:23 Transition to Content Creation

12:40 Rise to Social Media Fame

16:24 Navigating Influencer Life

31:23 Overcoming Imposter Syndrome

33:02 The Journey to Founding a Brand

37:12 The Challenges of Launching a Fashion Brand

38:44 Running reasn with Adam Frisby

45:05 Reflecting on Personal and Professional Growth

59:07 Perrie Sian’s Primark Partnership

01:03:28 Redefining Success and Personal Growth

01:15:55 The Dream Collaboration and Future Plans

01:18:13 Mentorship and Inspiration from Taylor Swift

01:24:53 Perrie’s Lunch Hour and Daily Routine

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TikTok: https://www.tiktok.com/@perriesian

reasn: https://www.instagram.com/reasn/

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