Adam Pettit is the Director or Marketing for Red River Lumber, three lumberyards and a design center located in Texarkana, TX and Idabel, OK.
In this episode, Adam shares why he likes advertising on Facebook, how they optimize YouTube videos for search engines, their goals for LinkedIn networking, and more.
Tune into this episode for practical takes on paid and organic social media marketing. Don't forget to leave a comment, subscribe, and send feedback to sally@lbmjournal.com.

Creating a content series for social media is one way to breathe intentionality and creativity into your strategy.
In this episode, San Antonio Lumber Company's President/Owner, Sarah Schrader Cameron, joins us to discuss their new video series for Facebook and Instagram, "Lumber Lowdown with Megan." This series stars Sales Associate Megan Sumner and focuses on answering questions from their customers.
Tune in to this conversation to hear more about Sarah and her company's experience on social media, their goals for brand awareness, and the inspiration behind the new series.

In July of 2024, LBM sales columnist Bill Lee wrote an article for LBM Journal titled, "The LBM Salesperson's Role in Collections."
In this episode, Bill joins Thea to discuss his column. Some topics they touch on include why salespeople feel incompetent to collect, if salespeople should receive commissions on uncollected accounts, training for salespeople, and more.
Read Bill's column here: https://lbmjournal.com/the-lbm-salespersons-role-in-collections/

Instagram receives roughly 2 billion users every month and ranks as the third most popular social media platform in the world, right behind Facebook and YouTube.
In this episode, we discuss Instagram's roots as a visual platform, strategy for video, and best practices for the app.
Let us know what you think and thanks for tuning in!
Articles mentioned in the episode:
https://sproutsocial.com/insights/instagram-best-practices/
https://sproutsocial.com/insights/instagram-stats/

Andy Ruwe is the Vice President of Inside Sales at Cameron Ashley Building Products and longtime friend of Thea Dudley.

For 25 years, Thea and Andy worked together at Cameron Ashley and in this episode they discuss why their relationship worked. Andy shares the mindset sales leaders should have regarding their credit department and that taking a collaborative, problem solving approach to their credit manager will help them close more sales.

For all podcast related questions, email thea@creditoverlord.com. Leave a comment with your thoughts below! Thanks for tuning in.

This week's episode is a candid conversation about social media management and strategy between two, passionate social media managers.

Noah Shackelford is the Marketing Manager at Jonesville Lumber, a one location lumberyard located in Jonesville, MI. After seeing several engaging reels from them on my Facebook feed, I was so glad he agreed to join me for an episode.Noah not only understands brand management and marketing, but he believes in the impact of social media and is great at what he does.

We hope you enjoy this episode. Don't forget to look up their work on Facebook!

Customers will handle their business financials the same way they handle their personal. Get to know them to better assess your risk.

Today's guest is Chelse Hounshell, a self employed budget coach and friend of Thea Dudley. In this episode, Thea and Chelse discuss the overlap between personal and professional finance, stigma around money, knowing the financial habits of potential customers before doing business, and more money insights for Credit Managers.

Learn more about Chelse and her business at joyfulmoneyspend.com, and learn more about our sponsor Nuvo at nuvo.com.

Andrew Beasley is the Marketing Coordinator for Grant Home Hardware Building Centres, three building center stores located in northern Ontario.

About four months ago, Andrew and his team had an Instagram video go viral, which put them on our radar. After finding several other original, creative reels on their social media accounts, Sally reached out to see if they would join us on the podcast.

In this episode, Sally and Andrew discuss what strategies work on social media, the inspiration for their original content, the effects of a viral video, encouraging coworkers to participate in content, and more. Tune in for an insightful episode with a business that understands social media.

Check out their work @granthomehardware on Instagram, Facebook, and TikTok.

Leave your thoughts in the comments below!