THIS IS SAM STONE WITH TURF’S UP RADIO NEWS,

BROUGHT TO YOU BY TOWA TOOLS

ANY BRAND. ANY TIME. ANYWHERE. FROM TEN TO ONE HUNDRED BATTERIES, WE CAN CHARGE THEM ALL.

IN THE NEWS — LANDSCAPERS ARE WINNING MORE CLIENTS BY PLAYING TO THEIR STRENGTHS.

RATHER THAN OFFERING A LONG LIST OF GENERIC SERVICES,

MORE CONTRACTORS ARE FOCUSING ON WHAT THEY DO BEST —

LIKE DESIGN-BUILD INSTALLS, NATIVE PLANT LANDSCAPES, OR IRRIGATION EFFICIENCY.

THIS LEVEL OF SPECIALIZATION IS HELPING PROS STAND OUT IN A CROWDED MARKET,

ATTRACTING CLIENTS WHO WANT EXPERTISE, NOT JUST AVAILABILITY.

MANY ARE ALSO USING ONLINE ESTIMATES AND CLIENT PORTALS TO STREAMLINE THE SALES PROCESS,

MAKING IT EASIER AND FASTER FOR CUSTOMERS TO CHOOSE THEIR BUSINESS.

LANDSCAPERS WHO RESPOND QUICKLY, SHOW UP CONSISTENTLY,

AND EDUCATE THEIR CLIENTS ARE BOOKING MORE JOBS —

AND LOCKING IN MORE LONG-TERM CONTRACTS.

PROMOTION IS EVOLVING — AND LANDSCAPERS ARE GETTING CREATIVE.

FROM BEFORE-AND-AFTER REELS TO CREW SPOTLIGHTS AND CLIENT SHOUTOUTS,

GREEN INDUSTRY PROS ARE USING SOCIAL MEDIA TO HUMANIZE THEIR BRANDS.

IT’S NO LONGER JUST ABOUT POSTING PRETTY LAWNS —

IT’S ABOUT TELLING A STORY THAT CONNECTS.

MANY CONTRACTORS ARE ALSO TAPPING INTO THEIR LOCAL COMMUNITIES —

SPONSORING YOUTH SPORTS, HOSTING MULCH GIVEAWAYS,

AND SENDING OUT MONTHLY EMAIL TIPS TO THEIR CLIENT LIST.

THE MOST EFFECTIVE PROMOTION IS PERSONAL —

AND LANDSCAPERS WHO ENGAGE DIRECTLY WITH THEIR AUDIENCE ARE SEEING THE RESULTS.

AND DON'T UNDERESTIMATE THE POWER OF ONLINE REVIEWS —

CREWS THAT SIMPLY ASK FOR FEEDBACK AFTER A JOB ARE RANKING HIGHER

AND GETTING MORE INBOUND CALLS WITHOUT PAYING FOR ADS.

WHEN IT COMES TO COMPETITION, TODAY’S LANDSCAPERS ARE SHIFTING THEIR MINDSET.

INSTEAD OF WORRYING ABOUT WHO’S CHARGING LESS,

SMART CONTRACTORS ARE LOOKING FOR GAPS IN THE MARKET.

IF EVERYONE’S OFFERING BASIC LAWN CARE,

THEY’RE ADDING VALUE WITH PACKAGE PLANS, SEASONAL COLOR ROTATIONS, OR TREE CARE.

THE GOAL ISN’T TO RACE TO THE BOTTOM —

IT’S TO BUILD A REPUTATION FOR QUALITY, RELIABILITY, AND A PROFESSIONAL EDGE.

SOME PROS ARE EVEN FORMING STRATEGIC PARTNERSHIPS WITH OTHER LOCAL CONTRACTORS —

TRADING REFERRALS OR COLLABORATING ON LARGE-SCALE PROJECTS.

COMPETITION ISN’T ALWAYS A THREAT —

SOMETIMES, IT’S A RESOURCE.

FOR MORE INFORMATION ABOUT THESE STORIES AND MORE,

BE SURE TO LISTEN TO TURF’S UP RADIO LIVE THROUGHOUT YOUR WORK DAY

BY SIMPLY DOWNLOADING THE APP ON YOUR MOBILE DEVICE

OR VISITING TURFS UP RADIO DOT COM.

FOR TURF’S UP RADIO NEWS,

I’M SAM STONE REMINDING YOU TO STAY GREEN AND KEEP YOUR HANDS DIRTY.