Kylie Jenner Turns Heads at 10 Year Anniversary Bash | Biography Flash
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Kylie Jenner Turns Heads at 10 Year Anniversary Bash | Biography Flash
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In one of the most memorable weeks in recent Kylie Jenner history the makeup mogul has been everywhere celebrating a major milestone. Over the past few days Kylie marked the 10th anniversary of Kylie Cosmetics, her beauty brand that fundamentally shaped the modern celebrity business landscape. According to WEHO Times, she hosted a dazzling all-pink pop-up event in West Hollywood on October 18, 2025, transforming the space to match her signature King Kylie style and immersing fans in the brand’s decade-long journey.
Business-wise, this pop-up was timed for the relaunch of her new nostalgic King Kylie collection—an homage to the early days of her brand, featuring limited-edition shades and best-sellers reimagined for today. As showcased on KylieCosmetics.com, the collection dropped online on October 18 and will roll out to Ulta.com on October 21 before hitting Ulta Beauty stores in early November, reflecting Kylie’s keen business instincts and ongoing commitment to expanding her retail presence.
Social media lit up with coverage of the party itself, especially after Kylie’s Instagram stories went viral. Reality Tea reports that Kylie turned heads in a striking form-fitting pink latex gown and bold pink wig, handing fans an inside glimpse of her celebrations alongside her sisters Kim, Khloe, and Kendall Jenner. The guest list was as starry as you’d expect, with Hailey Bieber and Kris Jenner, as well as the daughters of Sean “Diddy” Combs and of course, Kylie’s daughter Stormi, who showed up in her own pink ensemble—a moment sure to fuel plenty of future internet nostalgia.
Online, fans and entertainment outlets have been buzzing about the nostalgia factor, with The Industry Beauty highlighting both the throwback King Kylie branding and the look back at a decade of product launches, viral moments, and business evolution. Aside from the glam and the headlines, #KingKylie and #KylieCosmetics trended across multiple platforms, with Jenner’s posts drawing millions of views and countless comments from fans marveling at her “full-circle” moment.
No major controversies or unconfirmed personal life rumors have emerged in the past 24 hours, with the news cycle focused primarily on these anniversary festivities and the business implications of such a high-profile brand refresh.
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