Some agents market their community involvement. Corrie Harding-Keizs lives it.

Corrie Harding-Keizs is our guest this week. She's the broker and team leader of CHK Real Estate, a top 1% Royal LePage team serving South Mississauga, South Oakville, South Etobicoke, and downtown Toronto. Her whole business grew out of one simple thing: curiosity about the place she calls home.

Corrie shares how showing up in her community, at school events, food drives, an annual neighborhood yard sale, and her new video series Rooted built a reputation and a referral engine she never set out to create. As Corrie puts it, the business was never the goal. It was the gift.

If you have ever felt pressure to market yourself in a way that does not feel like you, this one is for you. Corrie shows what it looks like to lead with heart, stay consistent, and let your real estate business grow from who you actually are.

Visit Corrie's team

Follow Corrie on Instagram

corrie@corriehardingteam.com

What do you do when the safe path stops being safe?

Jess Lane spent 20 years building iconic brands like Jim Beam, Visa, Miller, and Porsche. She helped a fintech company reach billion-dollar unicorn status. That same year, she was laid off with 150 other people, and then applied to 496 jobs.

That low point became her turning point.

In this episode, Jess joins Christine to share how she combined two decades of go-to-market experience with a master's in psychology to build The Full Cup Co, a career design company that helps people choose themselves and design what comes next.

Jess shares her philosophy on why your unique blueprint is the best way to stand out in a world that sounds more and more like AI, how self-determination theory explains what actually keeps you motivated for the long haul, and why real estate agents are uniquely positioned to solve one of the biggest human problems out there: loneliness.

If you have ever felt stuck, boxed in by who you were "supposed" to be, or unsure how to build something durable enough to weather a slow year, this one is for you.

Connect with Jess:

• Website: fullcupco.com
• LinkedIn: Jess Lane
• Instagram: @thefullcupco

Connect with Christine:

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This episode is supported by BKeeperAI. Learn more at bkeeperai.com.

Can you really build a real estate business on Instagram without chasing viral fame or a massive follower count? Chris Wannamaker says yes, and he has the numbers to prove it.

In this episode, Christine George sits down with Chris Wannamaker, co-team leader at The W Group at RE/MAX Connect in Toronto. After a successful career in PR and advertising at Edelman, the world's largest PR firm, Chris moved into real estate eight years ago and now earns 30% of his personal book of business through Instagram.

Chris shares exactly how he does it: a modest ad spend of $100 to $150 behind each listing video, a same-day personal message to every new follower, and a simple iPhone shortcut that lets him do it all in about five minutes a day. No bots, no autoresponders, no 200,000 purchased followers. Just a targeted, engaged audience of around 9,000 people who actually know him.

We also get into the personal-versus-professional content mix, the content systems that keep his team consistent without burnout, and why he invests real money in client events and his CRM to take those online relationships offline.

Chris Wannamaker, Co-Team Leader, The W Group at RE/MAX Connect

Website: wgrouprealestate.ca

Instagram: @cwans

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