How to Market a Listing Like a Luxury Brand: Photography, Storyboarding & Storytelling
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How to Market a Listing Like a Luxury Brand: Photography, Storyboarding & Storytelling
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What would it mean if people recognized your listings before they saw your name?
Carrie Klein Perkins has earned that. She's a second-generation REALTOR with more than 30 years of experience. She leads Spaces CT in Fairfield County, Connecticut, and Inman has recognized her for luxury listing marketing. She approaches every listing like an art director.
In this episode, Carrie and Christine talk about:
- Why her marketing starts before she even has the listing
- How to give your photographer clear visual direction
- Chasing the best light, even when that means coming back three or four times
- Storyboarding a listing video, and the equestrian film that ended with a full moon rising over the barn
- Writing copy and naming homes (one was named Xanadu)
- Luxury vs. non-luxury marketing
- Her one tip you can use tomorrow
Her advice for anyone who hasn't started yet: be brave enough to look a little silly, and keep going until it gets better.
Connect with Carrie: spacescthomes.com
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