How do you make your audience feel truly seen—and not just served a templated “Hi, {First Name}”? In this episode of Kids, Chaos, and Killer Campaigns, Eden Reid explores the real meaning of personalization in marketing.

With stories from the snack-time trenches and tips from the B2B frontlines, you’ll learn:

• Why relevance beats recognition every time
• How to build personas your team will actually use
• The difference between personalization that clicks and personalization that creeps
• Tactical wins across email, LinkedIn, websites, and ads
• How to segment smarter—by role, lifecycle stage, and behavior
• The one-question rule to test whether your message is “human enough”

You’ll walk away with actionable strategies (and relatable parenting metaphors) to sharpen your segmentation, simplify your message, and increase ROI—without sacrificing authenticity.

👶 Snack-packing moms and spreadsheet-loving marketers alike, this one’s for you.

🔗 Subscribe, review, and share it with a marketing friend who could use a little personalization in their life.

Being a marketer and a mom isn’t a balancing act—it’s a full-blown juggling routine. In this episode of Kids, Chaos, & Killer Campaigns, Eden Reid dives into what it really means to build and rely on your village—at home, at work, and everywhere in between. From yogurt-covered kitchen cabinets to last-minute workday rescues, Eden shares personal stories and actionable tips for identifying lifelines, setting boundaries, and staying connected while traveling for work.

Whether you're working remote with toddlers or navigating office life and school pickups, this episode is your reminder: you're not meant to do it all alone—and your village matters more than any productivity app.

Takeaways:

• How to identify and lean on your support system
• Tips for creating healthy work/family boundaries
• Why your professional network counts as your village
• Rituals to stay connected while traveling for work

Challenge this week: Text someone in your village, thank them, and ask how you can support them too.

Feeling overwhelmed by marketing analytics? You’re not alone—and this episode is your permission to keep it simple. Eden breaks down exactly which metrics matter most for small teams and solo marketers trying to make smart decisions without drowning in data. From website traffic and email performance to social engagement and ROI, we cut through the chaos and help you focus on what truly drives results.

In this episode, you’ll learn:

• The only metrics that matter for beginners
• How to track email trends that actually move the needle
• Social media stats that show your content is working
• What “qualified leads” really mean—and how to track them
• Eden’s “data playdate” ritual to build consistency (without burnout)

Perfect for marketers juggling work, kids, and chaos—this episode will help you confidently step into your analytics without needing a math degree.

Leave a review, share with your marketing bestie, and connect with Eden on LinkedIn to keep the conversation going!