Following on from last week’s episode on funnels and freebies, this episode goes a bit deeper… how to actually create one that attracts your ideal customer and builds trust, rather than pushing people away.

You’ve probably come across it yourself online… “take this free quiz” or “download this free checklist,” only to find the actual results or resource are locked behind a paywall. It feels frustrating, and for children’s activity providers, where trust is everything, it can do real damage.

In this episode, I cover:

•What makes a freebie genuinely ethical (you promise something, and you deliver exactly that, for free)

•Why the “promise free, then paywall” approach backfires, including unsubscribes and lost trust

•Side-by-side examples of manipulative vs ethical freebies, including quiz results and meal plans

•5 simple steps to creating a freebie with integrity: being clear in your promise, giving a quick win, connecting naturally to your paid offer, respecting people’s inboxes, and thinking long term

•Why this matters especially for children’s activity providers, whose audience is often already cautious online

Key takeaway: a good freebie should attract the right people to you, not push them away. Ask yourself, will they walk away with value even if they never buy from you? If yes, you’ve got it right.

Have a listen for the full breakdown, and some practical examples you can apply straight away.

Want to fill more classes?

Email marking is a great way to stay in touch with parents.

Want to know where you’re at with email marketing?

Take my free Email Marketing Quiz and find out what stage you’re at, what you might be missing, and where to focus next.

👉 Take the quiz here: https://online.kellyreynoldssocials.com/email-marketing-quiz

If you enjoyed this episode, please follow the podcast and leave a review. It really helps support the show.

Funnels and lead magnets… you’ve probably heard everyone talking about them, but if you’ve got no idea what they actually mean, you’re not alone. The good news is they’re much simpler than they sound, and once you get your head round them, they can save you time, grow your audience and bring in customers without you ever feeling pushy.

In this episode, Kelly breaks down:

•What a lead magnet actually is (hint: it’s just a little gift in exchange for someone’s email address)

•What a funnel is, explained simply as the journey from someone finding you to trusting you to buying from you

•Why this matters for children’s activity providers specifically, so you’re not relying on the algorithm to be seen

•A simple way to get started: picking your lead magnet, setting up delivery, writing a short welcome sequence and sharing your link

•A everyday example you’ve probably experienced yourself (that discount code at the checkout)

Key takeaway: a funnel isn’t some big complicated system, it’s just a friendly pathway that takes someone from “I like what she’s saying” to “I want to work with her.”

Have a listen and let this be the episode that finally makes funnels and lead magnets click.

Want to fill more classes?

Email marking is a great way to stay in touch with parents.

Want to know where you’re at with email marketing?

Take my free Email Marketing Quiz and find out what stage you’re at, what you might be missing, and where to focus next.

👉 Take the quiz here: https://online.kellyreynoldssocials.com/email-marketing-quiz

If you enjoyed this episode, please follow the podcast and leave a review. It really helps support the show.

Ever wondered how influencers and big brands get that slick “link in bio” page that sends people exactly where they need to go? You don’t need a website (or any tech skills) to do the same thing for your activity business.

In this episode, Kelly shares two completely free ways to set up a simple, professional link in bio page in under 30 minutes, so you can stop losing bookings to a website people can’t quickly navigate, and start directing people straight to your current offer, class, or waitlist.

In this episode you’ll discover:

•Why a link in bio page can outperform your website, even if you already have one
•A free way to build a branded one using Canva
•The best free tools if you want something even quicker (plus which one to pick if you want analytics)
•The 3 things every link in bio page needs to actually convert

If you’ve ever sent someone a DM link or told them to “check your bio” and hoped for the best, this one’s for you.

Want to fill more classes?

Email marking is a great way to stay in touch with parents.

Want to know where you’re at with email marketing?

Take my free Email Marketing Quiz and find out what stage you’re at, what you might be missing, and where to focus next.

👉 Take the quiz here: https://online.kellyreynoldssocials.com/email-marketing-quiz

If you enjoyed this episode, please follow the podcast and leave a review. It really helps support the show.