In this powerful conversation, Olivia sits down with Olympian and coach Mechelle Freeman—three-time Olympic gold medalist and founder of MF 100—to unpack the mindset, faith, and systems that have defined her journey from athlete to visionary leader. Mechelle shares how she turned moments of setback into full-circle triumphs, from dropping the baton in Beijing to leading Team USA’s women’s relays to gold in Tokyo and Paris.

Listeners will hear how Mechelle applies her 100% intensity philosophy not only to sport but to parenting, entrepreneurship, and personal growth. She opens up about faith, family, grief, resilience, and what it means to “keep moving” when the path ahead isn’t certain.

In This Episode

• How Mechelle transformed Olympic heartbreak into coaching redemption.
• The story behind MF 100 and its philosophy of living at full intensity.
• Her FAST framework: Focus, Action, Systems, and Trust.
• How to feed your faith and starve your distractions.
• Building world-class teams—on the track and in business.
• Parenting with purpose and instilling high-performance values in your kids.
• The power of doing it afraid, and why progress means moving even when you’re tired.
• What it takes to go from athlete to architect of legacy.

Key Quotes

Mechelle Freeman is an Olympic gold medalist turned national team coach who led Team USA’s women’s relays to record-breaking victories. Today, she’s the founder of MF 100, a human performance brand built on faith, focus, and 100% commitment. Her upcoming book and programs help athletes, entrepreneurs, and high performers build resilience, discipline, and purpose-driven success.

Thank you for listening to Building Iconic. If today’s conversation with Olympian Mechelle Freeman inspired you, share the episode with a friend, leave a review, and subscribe wherever you get your podcasts.

Special thanks to Wayfare Recording for their work on this episode.

Follow us for more conversations with leaders, creators, and visionaries who are building what lasts.