エピソード

  • Daily Drip Tuesday Sept. 16, 2025
    2025/09/16

    Differentiate or Die - What works as a point of difference?

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    5 分
  • Daily Drip Monday Sept. 15, 2025
    2025/09/15

    Kicking off the week with a little lesson on POSITIONING

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    4 分
  • Daily Drip Friday Sept. 12, 2025
    2025/09/12

    Freudian Theory & Marcom? Oh my goodness! You bet. Also, it is Bradley Cooper.

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    5 分
  • Daily Drip Thursday Sept. 11, 2025
    2025/09/11

    Remembering 9/11 and suggesting a best practice for brands keen on communicating around the events - Don't.

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    4 分
  • Daily Drip Wednesday Sept. 10, 2025
    2025/09/10

    Today's drip goes back to the textbook, reminding us that things like Maslow's Hierarchy of Needs are actually really relevant to our jobs in MARCOM.

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    5 分
  • Daily Drip Tuesday Sept. 9, 2025
    2025/09/09

    Is there a brand that has gotten "values" right with their marcom? I'm falling in love with Tinder....

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    4 分
  • Daily Drip Monday Sept. 8, 2025
    2025/09/08

    How do personal values map to messaging? We hear from Dr. Americus Reed from UPenn on the politicization of Cracker Barrel.

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    5 分
  • Daily Drip Friday Sept. 5, 2025
    2025/09/05

    Kraft Heinz is breaking up. What do private labels and the Situation Analysis have to do with it?

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    4 分