🎙️ Episode Introduction

In this episode of The Eardley Bird, we sit down with Karl Morris, one of the UK’s Top 25 Business Coaches with ActionCOACH, and a seasoned entrepreneur with over 50 years of experience. From growing up in a family of business owners to helping a Dragons’ Den winner scale their company, Karl’s lived the entrepreneurial journey from every angle. He breaks down his tried-and-tested 6-step method to scale any business, explains why business coaching isn't just a nice-to-have, and delivers a hard truth for anyone ignoring AI in 2025. If you're serious about growth, this one's a goldmine.

🌟 What You’ll Learn in This Episode

The 6-step method Karl uses to help businesses scale

Why goal-setting works best when it’s written down

How to avoid “shiny object syndrome” in business

What AI can (and should) be doing for you right now

The underrated power of coaching, mindset, and mentorship

🎯 Key Takeaways

1️⃣ Business coaching is a proven catalyst for growth

2️⃣ Writing goals down actually rewires your brain

3️⃣ Planning matters more than the plan

4️⃣ AI is no longer optional in 2025

5️⃣ Systems and structure beat hustle every time

6️⃣ Coaching is critical during scaling—not just survival

7️⃣ Mindset and self-awareness are serious growth tools

📖 Timestamps

0:00 Formalities & Introductions

1:03 What is 'Business Coaching'?

7:04 Putting Pen to Paper on Vision

8:52 Those Service Station Moments...

9:54 Do plans, ever go to plan?!

12:18 Scaling a Business, According to Karl Morris

17:41 Karl's ActionCOACH Success Stories

20:00 Working with Billon Dollar Corporations!

24:51 What's it like Working with A Winner of Dragons Den?

26:57 Karl's Six Step Growth Plan for Any Business

39:10 'Not using this in 2025? Take a Long Look at Yourself' 😳

44:40 What Made Karl the Man he is Today

54:49 How the Royal Bank of Scotland Influenced Karls Life

56:00 Outro

📌 Resources & Links

👉 Learn more about Karl Morris and ActionCOACH: https://www.actioncoach.co.uk/

👉 Connect with Karl on LinkedIn: https://www.linkedin.com/in/karl-morris/

👉 Explore how Add People Ltd can support your business online: https://www.addpeople.co.uk/consultants-oliver-eardley/

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