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Part Two with Katy Jo Zuidema: The Tea Gets Hotter

You asked for more—and oh boy, did Katy Jo deliver. In this episode, we’re back at her kitchen table for round two with one of the most decorated hunter under saddle and western pleasure trainers in the stock horse world.

We didn’t just chat—we went there. From burnout and growing older (and wiser?), to making the tough calls in and out of the show pen, Katy Jo keeps it unapologetically real. We break down her unique business model, the infamous “Tornado Team,” and yes… things get a little dirttttyy.

We also dish on what’s blasting through her speakers, surviving internet trolls, and of course—the class everyone loves to hate—Western Pleasure.

If you thought part one was juicy, this is the spicier sequel you didn’t know you needed. Buckle up, horse girl, it’s going to be a ride. 🐴✨

This episode is brought you by Le Cheval Designs!

Le Cheval Designs—that’s French for “The Horse”—a creative powerhouse crafting bold custom embroidery and screen printing especially for equestrians, small businesses, and anyone with a flair for attitude.

Whether you're into custom barn gear or trendy wearable merch, Lindsay, a fellow horse girl and APHA novice amateur, brings serious craftsmanship and personality to every piece. From monogrammed stall bags and embroidered saddle pads to sassy hats and graphic tees, everything is made-to-order with options for personalization like thread colors, fonts, and logos.

Lindsay even encourages reaching out directly for fully custom work—so if you’ve got a logo idea (or need help creating one), she’ll help bring it to life.

You can shop directly at lechevaldesigns.com or head over to their Etsy. Make sure to also follow the @LeChevalDesigns Instagram and Facebook pages for examples of recent work and new merch drops!

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I had the absolute pleasure of sitting at Katy Jo's kitchen table and talking about ALL OF THE THINGS!

I have known of her for years, but honestly, our paths have never crossed enough for me to get to know her better.

We talked for over 4 hours! The amount of knowledge this woman has about the horse industry is insane. She was born into the AQHA world (her parents are trainers as well) and she has also trained horses to win big things at the APHA and ApHC World Shows. So, she has seen a lot, been through a lot of shifts in the show world and her insight is so interesting.

She's candid, honest and PUTS HER HORSES FIRST! You guys know how important that is to me (and so many others!).

Also, she wants you to know- we need to raise our kids better LOL

This episode is sponsored by Boujee Equine Supplies

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👜 Add your name, your horse’s name, or your barn logo and show up in serious style.

🎁 Perfect for gifting, organizing your gear, or flexing that big win.

📦 Ready to customize yours? Head to boujeeequinesupplies.com or message them now.

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The One. The ONLY: Rhonda Replogle!!!!

If you've met her, you're lucky to now have her in your life. Because her light and energy will be with you forever. AND how lucky are we to have this unbelievably passionate individual reppin' our stock horse industry.

She is a EXTREMELY well respected judge and she is now advising other judges as well.

This episode takes a deep dive into how she judges a class, what the judges are REALLY looking for, and how we can improve.

Rhonda tells it like it is…and I love that. She served as a Monitor to the Judges at the 2024 AQHA World show and we talk through what she was doing with the judges and what she believes makes a ‘good judge’

My favorite part was when she said, " Present me a pretty movie and I'll present you a pretty prize". HOW AWESOME is that statement!?

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In this solo episode, I talk about the "Empty Stall"...

Owning horses is FUN, don't get me wrong. But, when things happen to them, it is down right awful. Being that they cannot tell us whats wrong or when they need help, we always have to make the decisions for them. That is one of the hardest things to do as a horse owner.

I have been through many losses in my 25+ years of owning horses. Ive also had MULTIPLE visits to major vet clinics. Most recently, I had to send my best buddy to a clinic for a few days and let me tell you....the barn is quiet. It's eerily uncomfortable without him here.

Take a listen to this episode...its a tough one. But a good one.

Share your thoughts too! I'd love to hear your stories.

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MARK WEST DENIM IS OFFICIALLY HERE!!!!

As a life long horse girl, the search for the ultimate riding jean seems to be never ending!

Until NOW!

Fellow horse girl, Whitney Lloyd has felt the same way and she decided to create the perfect jean for all of us. A high rise, no gap waist, LONG, the perfect STACK on your boots, a gorgeous deep blue color and the coolest detail: a secret back pocket for your cell phone! These are also made in the USA...who doesn't love supporting a horse girl owned company with an American made product!?

Enjoy my chat with Mark West Denim and then RUN to their social media to get yourself a pair or two :)

Website: https://markwestdenim.com/password

Instagram: https://www.instagram.com/markwestdenim/

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I have been showing in the same classes as Sarah for the last few years. I always thought she was a GORG trust fund baby that paid $1mil for her horse and kept it in training...

BOY was I wrong! After getting to know her better last year, she unveiled her story...and she does that during our podcast.

You're going to be surprised as to what is behind that stunning Red Hair.

Shes super smart- A SCIENTIST!!- and has gone through a lot of things that would wipe the smile off your face.

But, not Sarah! She is always smiling and has the most incredible outlook on life and horses.

Enjoy!

Don't forget about our SPONSOR of this podcast:

WHISKEY MARE MERCANTILE

If you love high-end Western and Southwestern-inspired fashion, you’ve got to check out Whiskey Mare Mercantile—a new boutique founded by Wendy Brown of Show Me Again, along with her longtime assistant Mickie Krajenke. After years in the horse show consignment world, they expanded into carefully curated boutique pieces they’d actually wear—and trust me, their standards are high. They’ve even got the cutest dog collars, tags, and witty tees for your show-traveling pup, because they know how much we love to spoil our dogs. I saw their soft launch at Sun Circuit, and let me tell you—people were obsessed, and they nearly sold out! Shop now at whiskeymaremercantile.com

Use CODE: ALI10 for 10% off through the rest of this month (JUNE 2025)

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Selling horses is NOT for the faint of heart...especially ON-LINE!

Jenna Seppa of Seppa's Equine Solutions has been marketing horses online for a little over a year now. She's always been a horse girl, and she currently shows APHA horses with Julie and Allan Schmidt, so she GETS it.

But, I had to find out what it's like dealing with all of the "Karen's" (sorry if you're name is Karen...its not personal) out there. How does she handle the tire kickers?! The crazy owners that think their horse is worth $1 Mil and its not even broke!? What is the market doing!?

I have so many questions ;)

Plus, she's a mom, a wife, and witty AF.

Make sure you FOLLOW + LIKE Seppa's Equine Solutions

https://www.facebook.com/profile.php?id=61558845185034

and of course, my social pages too!

@KanterKulture on Instagram, Facebook and YouTube!

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She owned and successfully showed one of the winningest mares in AQHA history...

Her dad is a judge and trainer...

...plus, he came out a few years ago.

This young lady has some incredible stories to tell!! She has overcome a lot of obstacles to gain the trophies that she has won and it didnt come without tenacity and persistance to be the best.

I have always admired how Ellexxah was different- in such a cool way...she never seemed to care what others had to say in front of her or behind her back. That has seemingly shaped her into an incredible young lady!!

ALSO- we have our first SPONSOR!!!!

Whiskey Mare Mercantile

https://www.whiskeymaremercantile.com

If you love high end western and southwestern inspired fashion (like me!) you've got to check out this boutique! It was founded by Wendy Brown of Show Me Again, along with her long time assistant Mickie Krajenke. After years in the horse show clothing world, they expanded into carefully curated boutique pieces they'd actually wear- and trust me, their standards are high! They'v even got the cutest dog collars, tags and witty tees for your horse show traveling pup- because they know how much we love to spoil our dogs! I saw their soft launch at the Sun Circuit and I was obsessed! They nearly sold out. Shop now and use code ALI10 at checkout!

Support the show

https://www.facebook.com/profile.php?id=61560033977796