In Part Three of the "Gum on Shoe" podcast, we sit down with former college athlete and F-16 pilot, Anthony "AB" Bourke. This episode naturally turned into a masterclass (and an unofficial shoutout!) for our friend JR Butler and his team at the Shift Group.

Anthony "AB" Bourke shares incredible insights into the unique value of hiring former athletes. We dive deep into their commitment to mastering a craft, their natural competitiveness, and their ability to build strong team bonds.

But finding top talent is only half the battle. As Anthony "AB" Bourke explains, once you bring these superstars into your organization, it is up to the manager to accelerate trust and let the thoroughbreds run.

Thanks to our sponsor LiveSwitch: https://join.liveswitch.com/caede2j7y7ro

What can F-16 fighter pilots teach us about closing deals? Quite a lot, according to CEO and former fighter pilot Anthony "AB" Bourke. In this episode of "GUM ON SHOE," AB reveals how he applies combat aviation strategies to modern sales operations. Discover how treating each sale like a tactical mission complete with threat assessments, lead wingman dynamics, and post mission debriefs can transform your approach to business.

AB breaks down the framework:

1) Mission Planning: Identifying threats and roadblocks before they derail your deal

2) Team Structure: Understanding who leads and who supports in high-stakes negotiations

3) Contingency Management: Preparing for the uncontrollable that even the best plan can't prevent

4) The Debrief: Why reviewing performance 30 minutes after landing (or closing) is non-negotiable

Thanks to our sponsor LiveSwitch : https://join.liveswitch.com/caede2j7y7ro

New Episode Alert: "Caution Wet Paint" Podcast

As you grow in faith and business, can you recognize good soil when you see it?

Drawing inspiration from the parable of the sower, our panel reflects on their early sales days outworking everyone around them. But as Tim Keller reminds us, the Gospel reshapes our motivation for work: moving us from self-advancement to genuine service. If you're an entrepreneur, business leader, or someone seeking to align your work with your faith, this conversation will challenge and inspire you.

Thanks to our sponsor LiveSwitch : https://join.liveswitch.com/caede2j7y7ro

LiveSwitch is an AI powered platform built specifically for the trades to help contractors save time, streamline operations, and ultimately put more money back in their pockets. Think ChatGPT meets FaceTime, and was specifically built for the trades

Get ready for takeoff with the latest series of the GUM ON SHOE podcast! In this episode, we are joined by the incredible Anthony “AB” Bourke. As a decorated F-16 fighter pilot, entrepreneur, and CEO of Mach 2 Consulting, AB knows a thing or two about high-stakes decision-making and execution.

Recognized by Inc. Magazine as one of the “100 Great Leadership Speakers,” AB has shared his expertise with audiences in over a dozen countries. We dive into his journey from the cockpit to the boardroom, exploring how tactical military precision translates into business success. Plus, we discuss his passion for crafting world class wines as the founder of Hale Mary.

Thanks to our sponsor LiveSwitch : https://join.liveswitch.com/caede2j7y7ro

Live Switch is an AI powered platform built specifically for the trades to help contractors save time, streamline operations, and ultimately put more money back in their pockets. Think ChatGPT meets FaceTime, and was specifically built for the trades

In Part 3 of our series on the Parable of the Sower, we explore how this powerful scripture applies directly to the world of sales. Just as seeds need fertile ground to grow, sales relationships require patience, persistence, and a strong foundation. We discuss the pitfalls of giving up too early and the importance of planting valuable seeds for long term success.

Join our co-host and ministry leader Greg Edson, as we welcome sales industry veteran Tim LaLone. A retired IBM pro and man of faith, Tim helps us unpack how biblical wisdom can transform modern business practices and how building disciples mirrors the journey of building a client base.

Thanks to our sponsor LiveSwitch : https://join.liveswitch.com/caede2j7y7ro

LiveSwitch is an AI powered platform built specifically for the trades to help contractors save time, streamline operations, and ultimately put more money back in their pockets. Think ChatGPT meets FaceTime, and was specifically built for the trades

In our final, can't miss segment with Revenue Growth Coach Bryan McDonald, we turn the mic over to you. Bryan tackles our most pressing subscriber questions and reveals his predictions for the future of Fractional Based roles.

These episodes were filled with business strategy, and actionable tips for scaling your revenue. Bryan brings a game-changing perspective to these topics, with expert insights and real life experience.

Big Thanks to our sponsor: LiveSwitch! https://join.liveswitch.com/caede2j7y7ro

LiveSwitch is an AI powered platform built specifically for the trades to help contractors save time, streamline operations, and ultimately put more money back in their pockets. Think ChatGPT meets FaceTime, and was specifically built for the trades

In Part 3 of our chat on the “GUM ON SHOE” podcast, Revenue Growth Coach Bryan McDonald reveals the secret to skyrocketing your productivity.

The formula is simple: Clarity + Confidence = Massive Action.

Bryan explains that when you have clarity on your goals, your confidence grows, allowing your ability to take action to go through the roof. He also shares a game-changing perspective on networking: when someone asks what you do, don’t just explain the what explain the who you help!

Thanks to our sponsor: LiveSwitch! https://join.liveswitch.com/caede2j7y7ro

LiveSwitch is an AI powered platform built specifically for the trades to help contractors save time, streamline operations, and ultimately put more money back in their pockets. Think ChatGPT meets FaceTime, and was specifically built for the trades

Are you casting your seeds on rocky ground? In Part 2 of our series on the Parable of the Sower, we reveal the secret to sales longevity: finding the "good soil." In the sales world, "good soil" isn't just a receptive company; it represents an internal sponsor. This is the champion who takes your idea, lets it take root, and cultivates it from the inside out. Without this fertile ground, even the best seeds struggle to survive.

Our co-host Greg Edson and I are joined by a true industry veteran, Tim LaLone a retired IBM sales pro and man of faith to unpack how this biblical wisdom applies directly to modern sales strategies.

Thanks to our sponsor: https://join.liveswitch.com/caede2j7y7ro

LiveSwitch is an AI powered platform built specifically for the trades to help contractors save time, streamline operations, and ultimately put more money back in their pockets. Think ChatGPT meets FaceTime, and was specifically built for the trades