In this episode of KNOWN, co-hosts Stella Friaisse and Anastasiia Kulibaba sit down with Christine Lee, one of the most recognized voices in crypto journalism. With 5 years at CoinDesk and prior experience at Bloomberg and Reuters, Christine has interviewed some of the biggest names in digital assets, including Sam Bankman-Fried and Michael Saylor, and contributed to a Pulitzer Prize winning investigation into NYPD nuisance abatement laws.

Christine breaks down what actually makes a story newsworthy, why authenticity beats polish on camera, and how founders can get journalists to pay attention to their products. She also gives her honest, unfiltered take on AI in media, including a pointed response to Anthropic CEO Dario Amodei's prediction that AI will eliminate 50% of white collar entry level jobs within 5 years.

Chapters:

00:59 The grandmother test: how to explain anything simply

03:23 Daily content vs. deep content, which wins?

05:28 Why some stories go viral and others just don't

05:55 The Trump-China tariff lesson: newsjacking done right

07:38 Is AI coming for journalism? Christine's honest take on Anthropic's doomsday talk

09:51 AI newsrooms are full of hallucinations, here's why humans still win

10:32 Why AI anchors will never replace real ones

11:53 The one job that's AI-proof

12:43 The ad that got Christine (and what it teaches founders about storytelling)

14:32 How unknown founders get journalists to notice them

17:28 Founders vs. journalists: you're not telling the same story

18:03 Breaking news, public service, and the politics of the statehouse

20:03 Inside the Pulitzer-winning NYPD investigation

23:08 How one follow-up question uncovered thousands of wrongful evictions

24:41 Curiosity is the secret to staying sharp (and young)

25:46 3 rules for becoming a better communicator

26:31 Rapid fire: credibility, trust, and human vs. AI anchors

Follow KNOWN podcast for more conversations with entrepreneurs and marketers on brand building and growth.

Find us:

KNOWN on Instagram: https://www.instagram.com/known__podcast/

INPUT Global on Instagram: https://www.instagram.com/input.global/

Christine Lee on LinkedIn: https://www.linkedin.com/in/christine-lee-news/

Anastasiia Kulibaba on LinkedIn: https://www.linkedin.com/in/anastasiia-kulibaba-aa2b91184/

Stella Friaisse on LinkedIn: https://www.linkedin.com/in/stella-friaisse/

In the new episode of KNOWN, we sit down with INPUT Global's Chief of Communications Anastasiia Kulibaba to answer the biggest questions founders, marketers, and startup teams have about public relations.

We cover the difference between earned media and paid media, why PR is about building reputation instead of buying articles, how to measure PR success, what separates effective communications from empty visibility, and how AI is changing the future of PR.

Chapters:

01:15 Earned media vs. paid PR (The difference everyone gets wrong)

03:35 Should you care if coverage is paid?

05:55 What you're really buying when you invest in PR

08:08 Can you actually measure PR ROI?

12:57 The PR campaign that generated 5 partnership requests

16:15 PR that creates noise vs. PR that builds credibility

20:38 The biggest PR mistakes companies keep making

24:37 Will AI replace PR?

29:13 How founders can build a personal brand that lasts

34:03 Practical ways to use AI in PR

37:48 Quickfire: Reputation or reach? Agency or in-house?

Follow KNOWN podcast for more conversations with entrepreneurs and marketers on brand building and growth.

Find us:

KNOWN on Instagram: https://www.instagram.com/known__podcast/

INPUT Global on Instagram: https://www.instagram.com/input.global/

Anastasiia Kulibaba on LinkedIn: https://www.linkedin.com/in/anastasiia-kulibaba-aa2b91184/

Stella Friaisse on LinkedIn: https://www.linkedin.com/in/stella-friaisse/

What does it really take to become one of the most recognizable founders in crypto? In this episode of KNOWN, co-hosts Stella Friaisse and Anastasiia Kulibaba sit down with Azeem Khan, Co-founder of Miden, to unpack personal branding, founder visibility, fundraising, and the strategies that helped him stand out in one of the world's most competitive industries.

Azeem shares why most founders pitch VCs the wrong way, why he refuses to pay for PR, how he approaches LinkedIn and X, and the story behind having his content reposted by a16z. He also explains how consistency, storytelling, and intentional positioning create long-term trust and opportunities.

Chapters:

1:37 How do you become the founder everyone knows?

3:30 Can you create a public persona without pretending to be someone else?

8:01 Why standing out has nothing to do with wearing a suit.

12:34 The mistake almost every founder makes when pitching investors.

16:29 Why Azeem refuses to pay for PR, even after raising millions.

20:58 The habits that make consistency look effortless.

22:35 The fastest way to make people stop listening to you.

25:03 The truth about becoming an "overnight success."

26:34 What led to an a16z repost.

29:46 How Azeem spent years posting on LinkedIn before it paid off.

31:32 Does every successful startup need a public founder?

32:32 Rapid Fire round

Follow KNOWN podcast for more conversations with entrepreneurs and marketers on brand building and growth.

Find us:

KNOWN on Instagram: https://www.instagram.com/known__podcast/

INPUT Global on Instagram: https://www.instagram.com/input.global/

Azeem Khan on LinkedIn: https://www.linkedin.com/in/theazeemkhan/

Anastasiia Kulibaba on LinkedIn: https://www.linkedin.com/in/anastasiia-kulibaba-aa2b91184/

Stella Friaisse on LinkedIn: https://www.linkedin.com/in/stella-friaisse/