PR Explained: What Creates Results (and What Wastes Your Budget) | Anastasiia Kulibaba
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PR Explained: What Creates Results (and What Wastes Your Budget) | Anastasiia Kulibaba
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In the new episode of KNOWN, we sit down with INPUT Global's Chief of Communications Anastasiia Kulibaba to answer the biggest questions founders, marketers, and startup teams have about public relations.
We cover the difference between earned media and paid media, why PR is about building reputation instead of buying articles, how to measure PR success, what separates effective communications from empty visibility, and how AI is changing the future of PR.
Chapters:
01:15 Earned media vs. paid PR (The difference everyone gets wrong)
03:35 Should you care if coverage is paid?
05:55 What you're really buying when you invest in PR
08:08 Can you actually measure PR ROI?
12:57 The PR campaign that generated 5 partnership requests
16:15 PR that creates noise vs. PR that builds credibility
20:38 The biggest PR mistakes companies keep making
24:37 Will AI replace PR?
29:13 How founders can build a personal brand that lasts
34:03 Practical ways to use AI in PR
37:48 Quickfire: Reputation or reach? Agency or in-house?
Follow KNOWN podcast for more conversations with entrepreneurs and marketers on brand building and growth.
Find us:
KNOWN on Instagram: https://www.instagram.com/known__podcast/
INPUT Global on Instagram: https://www.instagram.com/input.global/
Anastasiia Kulibaba on LinkedIn: https://www.linkedin.com/in/anastasiia-kulibaba-aa2b91184/
Stella Friaisse on LinkedIn: https://www.linkedin.com/in/stella-friaisse/