In this episode of KNOWN, co-hosts Stella Friaisse and Anastasiia Kulibaba sit down with Christine Lee, one of the most recognized voices in crypto journalism. With 5 years at CoinDesk and prior experience at Bloomberg and Reuters, Christine has interviewed some of the biggest names in digital assets, including Sam Bankman-Fried and Michael Saylor, and contributed to a Pulitzer Prize winning investigation into NYPD nuisance abatement laws.

Christine breaks down what actually makes a story newsworthy, why authenticity beats polish on camera, and how founders can get journalists to pay attention to their products. She also gives her honest, unfiltered take on AI in media, including a pointed response to Anthropic CEO Dario Amodei's prediction that AI will eliminate 50% of white collar entry level jobs within 5 years.

Chapters:

00:59 The grandmother test: how to explain anything simply

03:23 Daily content vs. deep content, which wins?

05:28 Why some stories go viral and others just don't

05:55 The Trump-China tariff lesson: newsjacking done right

07:38 Is AI coming for journalism? Christine's honest take on Anthropic's doomsday talk

09:51 AI newsrooms are full of hallucinations, here's why humans still win

10:32 Why AI anchors will never replace real ones

11:53 The one job that's AI-proof

12:43 The ad that got Christine (and what it teaches founders about storytelling)

14:32 How unknown founders get journalists to notice them

17:28 Founders vs. journalists: you're not telling the same story

18:03 Breaking news, public service, and the politics of the statehouse

20:03 Inside the Pulitzer-winning NYPD investigation

23:08 How one follow-up question uncovered thousands of wrongful evictions

24:41 Curiosity is the secret to staying sharp (and young)

25:46 3 rules for becoming a better communicator

26:31 Rapid fire: credibility, trust, and human vs. AI anchors

Follow KNOWN podcast for more conversations with entrepreneurs and marketers on brand building and growth.

Find us:

KNOWN on Instagram: https://www.instagram.com/known__podcast/

INPUT Global on Instagram: https://www.instagram.com/input.global/

Christine Lee on LinkedIn: https://www.linkedin.com/in/christine-lee-news/

Anastasiia Kulibaba on LinkedIn: https://www.linkedin.com/in/anastasiia-kulibaba-aa2b91184/

Stella Friaisse on LinkedIn: https://www.linkedin.com/in/stella-friaisse/