KNOWN: Behind the Masterclass: What I'm Teaching, Why It Matters, What's Next
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KNOWN: Behind the Masterclass: What I'm Teaching, Why It Matters, What's Next
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In this behind-the-scenes episode, Tori unpacks the strategic thinking behind her latest masterclass and the evolution from The Power Project to The Regional Experts. If you've ever wondered how to turn thought leadership into real business growth — without burning everything down — this one's for you.
Tori shares the foundational shift from "getting paid for your hours" to "getting paid for your brain," and explains why visibility without positioning is just noise. You'll hear her hot takes on the visibility hamster wheel, how to lead conversations instead of chasing trends, and why rural leadership is a massive untapped opportunity. This episode is especially practical for women ready to shift from general growth to owning a category of one.
We cover:
- The real reason for rebranding the Power Project
- Why visibility plans must match your lifestyle and business model
- The most overlooked building blocks of thought leadership
- What happens when you own your expertise and claim your space
Whether you're semi-known or ready to be the go-to expert in your niche, this is your permission slip to scale with strategy — not stress.