First time Mendo Cup 2025 will be help on May 4th at the Willits Grange to benefit the Mendocino Producers Guild.

We talked about how to keep your cannabis account from getting shut down on Instagram, the ins and outs of marketing and branding in the cannabis space, what it’s like navigating the industry as a woman, and the challenges of surviving in the Emerald Triangle in the face of big cannabis and looming federal legalization.

Dive into New York cannabis with guest Christina de Giovanni, a Humboldt local who made it to the Big Apple with her dispensary and magazine. From Brooklyn to the Hudson Valley, we explore the highs and hurdles of the NY dispensary boom, social equity in action, and the voices shaping the future of marijuana. She has first hand stories about the Headstash Cannabis Cup and The Emerald Magazine.

Our guest Scott Harris has a farm in Kneeland, Humboldt and produces single source extracts from his outdoor garden, for hash, live resin and rosin. It is terpene rich and clean.

Measure S, branding California Cannabis in Spain's social clubs, fermented seeds, new releases : Chicken Waffle.

Steve and Sunshine talking about genetics and Humboldt culture, emphatizing the value of growing our own genetics. And more...